Co-Founders of #6 Top Selling sangria brand in U.S. unveiling "4 Pitfalls to Avoid when Building an Alcohol Brand". They are:
13:22 Pitfall #1 No Understanding of Local Distribution Model
19:01 Pitfall #2 Underestimate the Startup Cost of an Alcohol Brand
31:20 Pitfall #3 Assuming Distributors Will Do ALL the Selling For You
36:45 Pitfall #4 Lack of Clarity on Building to KEEP or SELL
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Due to this episode's (#11) content, it is appropriate for Mature Audience only.