In this podcast discussion, we discuss back-to-school marketing and how to approach it even if you don't directly sell back to school products and services.This conversation is based on the blog post published by Dr. Maria Frangieh "Back-to-School Marketing: How to Turn This Season into More Sales" on her blog www.mariafrangieh.com.Read more here.⁠⁠

As the Back-to-School season begins, customer priorities, routines, and buying habits change. The businesses that recognize these changes early are the ones that create relevant campaigns, attract more customers, and increase sales.

In this Business Talks Live, Dr. Maria Frangieh shares practical Back-to-School marketing strategies that any business can apply, whether you sell products or services. You'll learn how to identify new customer needs, create seasonal campaigns, position your products or services as solutions, and promote your business effectively across multiple marketing channels.

In this session, you'll discover:
- Why Back-to-School is a major business opportunity
- How customer behaviour changes during this season
- How to create campaigns that drive more sales
- How product and service businesses can benefit
- The most common Back-to-School marketing mistakes
- A practical marketing checklist you can implement immediately

Whether you're an entrepreneur, startup founder, SME owner, marketer, or business professional, this session will provide actionable insights to help you make the most of one of the busiest shopping seasons of the year.

Learn more on Dr. Maria Frangieh's blog

In this podcast discussion, we discover how to revive our business when it starts to slow down. This conversation is based on the blog post published by Dr. Maria Frangieh "When Your Business Stops Growing: How Every Entrepreneur Should Respond" on her blog www.mariafrangieh.com. Read more here.

Challenging one of the biggest misconceptions among business owners, what causes, other than Marketing, can keep your business from growing.

In this TikTok Live we discuss 8 different points that can be the cause of your business not growing. Stay tuned for more business talks. Discover more topics on Maria Frangieh Blog

In this podcast discussion, we discover different scenarios on how to adjust our advertising strategy when our digital ads stop working. This conversation is based on the blog post published by Dr. Maria Frangieh "What to Do When Digital Ads Are Not Working" on her blog www.mariafrangieh.com.Read more here.

In this podcast discussion, we discover how revisit your customer persona when markets change to ensure your business stays relevant. This conversation is based on the blog post published by Dr. Maria Frangieh "Revisit Your Customer Persona During Market Change" on her blog www.mariafrangieh.com. Read more here.

In this podcast discussion, we discover how you cangrow your business in uncertain markets. This conversation is based on the blog post published by Dr. Maria Frangieh on herblog. Read more here.

In this podcast discussion, we discover how to adjust prices in a way that protects your business while keeping your customers with you during difficult times. This conversation is based on the blog post published by Dr. Maria Frangieh on her blog. Read more ⁠ here.

In this podcast discussion, we discover practical strategies for business survival during war and regional uncertainty. Discover how companies can adapt, protect teams, communicate with customers, and operate effectively in crisis situations.Thisconversation is based on the blog post published by Dr. Maria Frangieh on her blog. Read more here.

In this podcast discussion, we discover how Dubai helps you accelerate your entrepreneurship journey. This conversation is based on the blog post published by Dr. Maria Frangieh on her blog "How Dubai Accelerates Your Entrepreneurship Journey". Read more here. ⁠