Business Tao with George Kao

You can read the post here: https://www.georgekao.com/blog/perfectnow

Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control over your purchasing choices… and be empowered to do more authentic marketing.

As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can…

When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?

If you can learn to love the process, you'll stick with it... and if you stick with it, you'll practice enough to succeed.

Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.

Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.

In my courses, I resist being "too" step by step about everything.

Some complain that they want exact detailed steps so that they don't have to be uncertain. With technical training, that may be true (although there's a joy in finding your own way there as well.)

With strategy, formulas are questionable.

If I teach you step by step, please feel free to rebel, and find your own way.

That is the only way to authentic fulfillment in your business.

I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.

What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.

Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, starting with your friends.

Here’s what I mean by a rhythm of offerings:

To have a consistent schedule of sharing (testing) your offers with your audience or network.

What are your offerings? Any products, services, or programs that you create and sell, or alternatively, that you curate and earn a commission from selling.

(You don’t have to always create products, you can find things that your audience or network might love to buy, and earn an affiliate commission by promoting it to them. However, in the long term, creating offers is usually the more authentic and meaningful path.)

How to keep your business growing when sales are slow, and to do it authentically?

Connect more internally: with your deep source of security, compassion, creativity...

Connect more externally: with friends, colleagues, acquaintances who have some interest in your work.

The tougher the times, the more we need to connect.

Dear soulpreneurs — you don’t need a “marketing funnel” to succeed in your business…

May this video inspire you to align your marketing strategy with your heart and find authentic success :)

The accumulation of attention in the hands of a few will erode the diversity of creativity, true livelihood, and authentic business…

Where is your attention going? :)

Attention, like time, is limited. We ought to be more mindful of where it goes.

I encourage us all to start giving 10% or more of our attention each day to small creators: bloggers, video makers, podcasts, websites, or social media pages that get few comments on their content.

Good karma will come back around 💛