Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. 

Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.

Timestamps:

00:00 Introduction

00:08 Discussing the Show's Name and Concept

00:47 Guest Introduction and Background

01:10 Early Career and Digital Marketing Journey

01:41 Evolution of Digital Marketing

02:31 Introduction to Identity Graph

02:41 Explaining Digital Identity Graph

05:18 Importance of Identity Graphs in Business

06:57 Building and Utilizing Identity Graphs

15:25 Deterministic vs. Probabilistic Matching

19:15 Turning Probabilistic Data into Deterministic Matches

20:03 Zero Party Data and Validation

20:33 Building Identity Graphs with Location Data

22:36 Adoption and Applications of Identity Graphs

28:50 Technological Advancements and Future of Identity Graphs

31:43 The Role of Identity Graphs in Marketing

35:54 Challenges and Solutions in Implementing Identity Graphs

41:01 Conclusion and Final Thoughts

 

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