🎙️ Topics:

• How AI is reshaping education in healthcare and beyond
• Building a culturally relevant AI model (Dr. Layla)
• Preserving traditional medicine with data and technology
• Empowering students with AI, not replacing educators

🔗 Listen now to discover how one Emirati engineer is redefining the future of AI in education—starting with a greenhouse and a shy digital doctor.

00:00 Introduction and Welcome

00:19 Vision Behind Dr. Layla

00:44 Dr. Layla's Role and Function

01:29 The Persona of Dr. Layla

02:16 Balancing Cultural Heritage and Scientific Accuracy

03:04 Reactions and Acceptance

05:28 AI in Education: Challenges and Integration

07:19 Personal Ambitions and Legacy

08:48 Conclusion and Final Thoughts

🎥 Don’t forget to follow!

DMCG
Instagram: dubaimedicalcollegeforgirls
Facebook: dmcg.edu
X (twitter): DMC_edu
LinkedIn: dubai-medical-college
YouTube: dubaimedicalcollegeforgirls


DPCG
Instagram: dubaipharmacycollege
Facebook: dubaipharmacycollegeforgirls
X(twitter): pharmacy_dubai
LinkedIn: Dubai-pharmacy-college-for-girls
YouTube: dubaipharmacycollegeforgirls
TikTok: dubaipharmacycollege1


LinkedIn Page - Launch Foundry

You Tube - Launch Foundry

Instagram - Launch Foundry

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🎙️ Topics:

• How AI is speeding up diagnostics and improving patient care
• Building trust between clinicians, patients, and AI solutions
• The evolution of healthcare from hospital-centric to home-centric
• Real-world applications of AI in medical imaging and diagnosis

⏱ Timestamps

00:00 Introduction to the Podcast and Guest

00:36 Transition from Amazon to GE Healthcare

02:07 AI Innovations in Healthcare

02:52 Future of AI in Medical Devices

04:20 Building Trust in AI Technologies

06:39 Listener Questions and Quickfire Round

08:28 Closing Remarks

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In this episode:

• The evolution of PR in the Middle East & North Africa
• AI vs. human connection: can tech ever truly replace empathy?
• Why meaningful relationships still drive brand and business success
• Inside scoop: What to expect from Dubai AI Festival 2025
• Building a legacy through content, culture, and connection

Guest spotlight: Shadi Dawi

• Global PR Leader, Regional & Global PR Director at Trescon
• Award-winning Technology Journalist (Dubai, 2023)
• First graduate in AI Journalism & Metaverse Media (2022)
• Architect of 400+ C-suite interviews and 50+ leadership trainings
• Mastermind behind Dubai’s largest tech events, including the Dubai Fintech Summit and the World Blockchain Summit
• Learn more: www.shadidawi.com

Whether you're a brand builder, strategist, creative, or curious mind in the UAE or the wider Arab world—this one’s for you.

TIMESTAMPS:
00:00 – Welcome to Below the Fold
00:55 – Special Edition: Dubai AI Festival 2025
01:15 – Meet Shadi Dawi: Influence, Innovation, and Intention
02:56 – From Hospitality to Global PR Leader
06:06 – Emotions in AI and the Business of Storytelling
09:12 – Lifelong Learning in a Fast-Changing Industry
17:39 – Dubai AI Festival Preview: Tech, Talk, and Transformation
23:45 – Final Reflections from Shadi

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Inside this episode:
• What listening-led leadership really means—and how it transforms morale and motivation
• The science behind why being seen and heard boosts team performance
• How psychological safety and empathy drive innovation and prevent burnout
• Real-world inspiration: How Microsoft became a model for empathetic leadership
• Can AI scale empathy? A surprising take on tech and emotional intelligence

This conversation is a must-listen for leaders, creatives, and professionals who want to create more human, connected, and high-performing workplaces.

📩 If this episode resonates, subscribe, leave a review, and share it with someone building a better workplace.


00:00 – Introduction & welcome back to Mimi
01:00 – Why motivation fuels creative excellence
03:00 – What listening-led leadership looks like in action
05:30 – The cost of disengagement and the case for empathy
07:00 – Empathy's ROI: Profit, productivity, and retention
10:00 – Microsoft as a case study for empathetic culture
11:45 – Practical ways to build emotional connection at work
13:30 – Will AI kill or scale empathy?
15:30 – Understanding the stress response in creative teams
18:00 – How empathy builds resilient, tenacious teams
20:00 – Finding joy, purpose, and sustainable energy as a leader

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• What custom bidding is—and why it matters now more than ever
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behind custom bidding: inputs, outcomes, and what to track
• How to structure your bidding models for real-world impact
• Brand health vs performance marketing—and how to balance both
• Why marketers need to own their numbers and not rely blindly on algorithms
• Leadership, data, and the evolving role of marketing in 2025

✔ Custom bidding isn’t just for data scientists—every performance marketer should understand it
✔ You can scale smarter, faster, and more profitably with the right bidding strategy
✔ Relying on Google or Meta to optimize your campaigns? It’s time to take control
✔ Brand building and bidding are not mutually exclusive—they should support each other

If you’re serious about leveling up your paid media game, this episode is a blueprint.

Loved this episode? Subscribe, leave a review, and tell us your biggest insight!


⏱ Timestamps

00:00 – Intro
01:45 – What is custom bidding (and why it’s misunderstood)
04:20 – Where smart bidding falls short
08:12 – Inputs that matter: defining value in your bidding model
13:50 – Common mistakes in performance bidding strategies
18:24 – Real-life example: building custom bidding from scratch
23:08 – Why marketers need to think like product managers
27:32 – Balancing brand health with aggressive bidding goals
32:10 – How custom bidding increases profitability
36:40 – Final thoughts from Hicham on owning your strategy

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Key Topics Covered:

• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a background in PR to start making an impact
• How PR can help close deals and bring in inbound leads
• Budget-friendly PR strategies for startups and SMEs
• The power of LinkedIn influencers and why they’re taking over the PR game
• Why PR is about storytelling and credibility, not just media placements
• Unexpected collaborations and how they can skyrocket your brand’s reach

Key Takeaways:

✔ PR is not a luxury—it’s a necessity in today’s competitive landscape.
✔ You don’t need a PR agency to start building authority—you just need the right strategy.
✔ Your online presence is your PR—like it or not. Be intentional about your content.
✔ Collaboration with unexpected partners can be a game-changer for visibility and audience growth.

🔥 Lara doesn’t hold back—this is the insider knowledge you NEED to elevate your brand.

🚀 Loved the episode? Subscribe, drop a review, and let us know your biggest PR takeaway!

Timestamps:

00:00 – Introduction
01:27 – Guest intro: Lara Geadah returns for another episode
03:12 – What PR really is vs. common misconceptions
05:34 – Why PR isn’t just media coverage—it’s how you present yourself
09:32 – PR strategies for credibility and sales
13:56 – How PR can help you close deals
19:50 – Budget-friendly PR strategies for small businesses
23:11 – The rise of LinkedIn influencers & personal branding
32:50 – How PR creates inbound opportunities
35:26 – Strategic collaborations and their unexpected benefits
38:28 – Final thoughts & advice for businesses looking to elevate their PR

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🔗Linktree: https://buff.ly/3VF3s4Q

Key Topics Covered: 

✔ The shift from viewability to attention measurement in advertising
✔ How AI and machine learning enhance ad quality and efficiency
✔ The difference between human-based and device-based attention tracking
✔ Key factors influencing ad attention, including platform, format, and audience behavior
✔ The potential of attention as a currency in the digital advertising landscape
✔ Challenges and opportunities in measuring attention across various platforms (CTV, social, display, etc.)
✔ The role of emotional analysis and neuro-marketing in understanding ad impact

Key Takeaways: 

✔ Attention measurement goes beyond simple viewability, offering deeper insights into user engagement
✔ AI and predictive analytics are enhancing real-time attention tracking capabilities
✔ Advertisers need to consider the balance between attention metrics and lower-funnel KPIs
✔ Attention could become a future bidding currency, but adoption depends on brand readiness
✔ Emotional and neuro-marketing studies will play a crucial role in refining attention measurement

Don't miss this in-depth conversation on how attention is reshaping the advertising industry!

Timestamps:

 

00:00 Introduction to Digital Advertising Challenges

00:16 Sponsor Message: Double Verify

00:37 Welcome to the Podcast

01:55 Introduction to Attention Measurement

03:23 Viewability vs. Attention Measurement

06:34 Methods of Measuring Attention

08:09 Attention Measurement in Campaigns

10:28 Factors Influencing Attention

21:36 Attention as a Metric and Currency

28:43 Challenges and Future of Attention Measurement

40:17 Conclusion and Final Thoughts

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Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance between rewarding loyal customers without excessive discounts • The growing influence of AI in enhancing customer segmentation and engagement • Budget considerations and measuring the ROI of loyalty programs

Key Takeaways: • Loyalty marketing is about fostering authentic connections with customers • Businesses must strike a balance between incentives and profitable outcomes • Successful programs, like Discovery Vitality, prove that loyalty strategies can deliver significant results when done right

Don't miss Paula's expert insights on building loyalty strategies that last!

Links & Resources: • Connect with Paula Thomas: letstalkloyalty.com | loyalty.tv • Follow Paula on LinkedIn: Paula Thomas

Enjoyed the episode? Be sure to subscribe, leave a review, and share your thoughts in the comments!

Timestamps:

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Paula Thomas

03:12 Defining Loyalty Marketing

05:34 Importance of Loyalty Programs

09:32 Successful Loyalty Programs

09:52 Industries Thriving with Loyalty Programs

13:56 Churn and Loyalty

19:50 Amazon's Sunk Cost and Consumer Behavior

21:10 The Future of Loyalty Programs

23:11 Pros and Cons of Loyalty Marketing

32:50 Impact of AI on Loyalty Marketing

35:26 Budget Considerations for Loyalty Marketing

37:18 Advice for Small Businesses on Loyalty Programs

38:28 Conclusion and Final Thoughts

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Key takeaways from this conversation:

🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity, innovation, and audience engagement
⚡ How brands like Airbnb are winning with emotional connection
🚀 Why authentic relationships drive long-term customer loyalty

In a world driven by data, Mimi breaks down why human insight is just as important as numbers. Whether you're a marketer, business leader, or creative, this episode offers invaluable lessons on the power of connection in brand-building.

🎧 Tune in now and learn how to bring empathy to your marketing playbook!

Timestamps:

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Mimi Nicklin

01:35 Empathy in Marketing: An Overview

02:10 Empathy as a Strategic Compass

09:04 Building Authentic Relationships

13:28 Driving Creativity and Innovation

16:25 Conclusion and Next Episode Teaser

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Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast, where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich background in media sales, Sherry shares her unique path from logistics and real estate into the realm of media, fueled by an unwavering passion for storytelling and forging meaningful connections between brands and consumers.

This episode dives deep into the necessity of adapting to the ever-changing digital ecosystem, particularly as AI technologies continue to gain traction. Sherry sheds light on the effectiveness of contextual advertising, revealing how it stands apart from traditional behavioral targeting by offering real-time relevance while prioritizing consumer privacy. As brands and agencies grapple with the challenges of understanding and implementing contextual solutions, this conversation offers invaluable insights into the importance of a diversified advertising strategy.

Listeners will gain advertising insights that highlight the need for brands to evolve their marketing strategies in a landscape increasingly dominated by technology. Sherry emphasizes the critical role of education in bridging the knowledge gap about contextual advertising, making this episode a must-listen for anyone interested in the future of marketing and advertising innovations.

As the episode wraps up, aspiring digital advertising professionals will be treated to sage marketing advice from Sherry, who stresses the significance of continuous learning and maintaining a long-term perspective when building successful media partnerships. Whether you are an entrepreneur, a marketer, or simply someone curious about the intersection of technology and advertising, this episode of the Below The Fold Podcast is packed with expert interviews in marketing that you won’t want to miss.

Discover the secrets behind brand development, brand awareness, and the latest digital marketing strategies that can elevate your marketing game. Tune in now and explore how to leverage the power of contextual advertising to create impactful brand campaigns that resonate with consumers in today’s fast-paced digital world. Don't miss out on this opportunity to stay ahead of the curve in the ever-evolving landscape of digital marketing and advertising!

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