Below The Fold - Marketing & Advertising Show

The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents.

They also discuss how messaging can help transform customer care from a traditional cost centre into a potential revenue channel, while improving convenience and customer experience.

In this episode:

• Why telcos and technology platforms need each other
• The evolution of WhatsApp, RCS and business messaging
• How AI is changing customer service and conversational commerce
• Why customers may prefer messaging over apps and call centres
• Turning customer service from a cost centre into a profit centre
• How telcos can approach digital transformation
• Why two-way messaging matters
• Business messaging adoption across different global markets
• The role of AI agents in the future of customer communication
• Why businesses shouldn't judge messaging purely by cost per message
• Build vs buy when adopting new messaging technology

As AI makes conversations smarter and messaging platforms become more capable, the opportunity is no longer just about sending messages. It's about building better customer journeys.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode:

Whether you're a marketer, agency leader, founder, or media professional, this episode offers practical insights into where digital advertising is headed next.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 What we cover:

• Why most brands still misunderstand digital ecosystems 

This conversation is packed with practical insights for marketers, founders, agencies, and anyone navigating the rapidly changing digital landscape.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 In this episode:

🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 What we explore:
• Why hospitality marketing needs a different playbook
• The role of creators and UGC in driving real demand
• How to measure success beyond likes and views
• Bridging online marketing with offline footfall
• Performance marketing strategies that convert
• Common mistakes restaurants make when scaling

Whether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 What we explore:

• How Dubai’s culture empowers self-expression
• The rise of authenticity in the creator space
• Representation and the power of telling your own story
• Why vulnerability builds trust and belonging
• Balancing personal identity with public influence

Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “being you” really means in Dubai today.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Why great content isn’t about perfection it’s about clarity and consistency
• How creators can build confidence and improve their on-camera presence
• What brands must understand about video in 2025
• Why “done is better than perfect” is the creator’s biggest advantage
• The content formats that actually convert in today’s attention economy
• The future of creator-led production in the region

If you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

💡 In this episode:
• The future of publishing and storytelling in the Middle East
• How AI and podcasting are transforming modern media
• What brands get wrong about cultural storytelling
• The importance of authenticity in a digital-first world

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode:
• How Richard built Lovin Dubai into a regional media powerhouse
• The shift from print to social-first journalism
• The changing economics of content and ad revenue
• How media brands are building loyalty beyond the algorithm

🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, you’ll learn:
• Why podcasting is booming across the Middle East
• How conversational commerce and audio content intersect
• What brands can learn from the human side of storytelling
• How AI and automation are shaping the future of audio engagement
• Why authenticity and trust matter more than ever in brand voice

Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.

🎧 Listen now to discover how brands are turning conversations into communities.

Watch the Full Episode and Follow us on Social Media! ↓

📲 Instagram: https://www.instagram.com/belowthefoldpodcast/

🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast

🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en

🔗Linktree: https://buff.ly/3VF3s4Q

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.