🎯 In Part 2, we cover:

• The rise of creator-led content and employee-generated media
• Why authenticity now outperforms polish in brand storytelling
• How CTV advertising is evolving—and why big screens still matter
• The untapped power of podcast advertising in the MENA region
• Why measurement and incrementality will define ROI in 2025

💡 This episode is loaded with practical insights, examples, and frameworks to help you plan smarter, measure better, and build deeper brand connections in a noisy digital world.

📌 Don’t forget to catch Part 1 for the full trend breakdown.

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