Below The Fold - Marketing & Advertising Show

Top 10 media trends in 2025 with Dana El Zein (Part 2)


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🎯 In Part 2, we cover:

  • The rise of creator-led content and employee-generated media
  • Why authenticity now outperforms polish in brand storytelling
  • How CTV advertising is evolving—and why big screens still matter
  • The untapped power of podcast advertising in the MENA region
  • Why measurement and incrementality will define ROI in 2025

💡 This episode is loaded with practical insights, examples, and frameworks to help you plan smarter, measure better, and build deeper brand connections in a noisy digital world.


📌 Don’t forget to catch Part 1 for the full trend breakdown.

 

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Below The Fold - Marketing & Advertising ShowBy Ibrahim Jabri