Key takeaways from this conversation:

🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity, innovation, and audience engagement
⚡ How brands like Airbnb are winning with emotional connection
🚀 Why authentic relationships drive long-term customer loyalty

In a world driven by data, Mimi breaks down why human insight is just as important as numbers. Whether you're a marketer, business leader, or creative, this episode offers invaluable lessons on the power of connection in brand-building.

🎧 Tune in now and learn how to bring empathy to your marketing playbook!

Timestamps:

00:00 Introduction

00:37 Welcome to the Podcast

01:27 Guest Introduction: Mimi Nicklin

01:35 Empathy in Marketing: An Overview

02:10 Empathy as a Strategic Compass

09:04 Building Authentic Relationships

13:28 Driving Creativity and Innovation

16:25 Conclusion and Next Episode Teaser

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Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast, where host Ibrahim Jabri engages with digital marketing expert Sherry Mansour to unpack the evolving landscape of digital advertising, with a keen focus on contextual advertising. With her rich background in media sales, Sherry shares her unique path from logistics and real estate into the realm of media, fueled by an unwavering passion for storytelling and forging meaningful connections between brands and consumers.

This episode dives deep into the necessity of adapting to the ever-changing digital ecosystem, particularly as AI technologies continue to gain traction. Sherry sheds light on the effectiveness of contextual advertising, revealing how it stands apart from traditional behavioral targeting by offering real-time relevance while prioritizing consumer privacy. As brands and agencies grapple with the challenges of understanding and implementing contextual solutions, this conversation offers invaluable insights into the importance of a diversified advertising strategy.

Listeners will gain advertising insights that highlight the need for brands to evolve their marketing strategies in a landscape increasingly dominated by technology. Sherry emphasizes the critical role of education in bridging the knowledge gap about contextual advertising, making this episode a must-listen for anyone interested in the future of marketing and advertising innovations.

As the episode wraps up, aspiring digital advertising professionals will be treated to sage marketing advice from Sherry, who stresses the significance of continuous learning and maintaining a long-term perspective when building successful media partnerships. Whether you are an entrepreneur, a marketer, or simply someone curious about the intersection of technology and advertising, this episode of the Below The Fold Podcast is packed with expert interviews in marketing that you won’t want to miss.

Discover the secrets behind brand development, brand awareness, and the latest digital marketing strategies that can elevate your marketing game. Tune in now and explore how to leverage the power of contextual advertising to create impactful brand campaigns that resonate with consumers in today’s fast-paced digital world. Don't miss out on this opportunity to stay ahead of the curve in the ever-evolving landscape of digital marketing and advertising!

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Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as he engages with Will Snow, a digital innovation product design expert, to explore the profound effects of AI across various sectors. Together, they dissect the current educational curriculum, questioning whether it adequately prepares future generations for a world increasingly dominated by technology.

As the conversation unfolds, they highlight the urgent need for individuals to acquire new skills to navigate the rapidly evolving digital economy. The Below The Fold Podcast dives deep into the critical importance of personal branding, especially for job seekers striving to stand out in a competitive landscape. Will Snow shares invaluable insights on how confidence and the ability to showcase unique skills can trump traditional resumes, providing listeners with actionable marketing strategies to elevate their personal brands.

Listeners will find themselves captivated by discussions on the delicate balance between utopia and dystopia in our technologically advanced world. How will adaptability and regulation shape our future? Will we thrive in a world filled with opportunities, or will we falter under the weight of technological advancements? These pressing questions are tackled head-on, encouraging listeners to embrace change and remain optimistic.

The Below The Fold Podcast serves as a beacon for entrepreneurs and marketing enthusiasts alike, offering expert interviews that delve into the intersection of marketing and technology. With insights on digital marketing trends, brand development, and the ever-evolving landscape of social media marketing, this episode is a treasure trove for anyone looking to enhance their advertising strategies.

Join us for an enlightening discussion that blends practical marketing advice with futuristic visions of our society. Whether you're a seasoned marketer, an aspiring entrepreneur, or simply curious about the role of AI in our lives, this episode is packed with the knowledge you need to stay ahead of the curve. Tune in to the Below The Fold Podcast and discover how to harness the power of AI and personal branding to carve your path in this dynamic world.

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Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality in advertising with Hicham, a seasoned media professional boasting over 12 years of industry expertise. As digital marketing experts, we often focus on short-term gains, but Hicham reveals the crucial long-term benefits of investing in media quality. This enlightening conversation explores the evolution of media buying and the pressing need to measure quality in digital advertising.

With the digital landscape constantly changing, understanding the four key elements that define a quality impression is vital for marketers aiming to elevate their advertising strategies. Hicham breaks down these elements: viewability, fraud prevention, geo-targeting, and brand safety/suitability. He emphasizes that while lower costs in media buying may seem appealing, they often lead to lower quality, ultimately impacting your overall performance. This episode serves as a wake-up call for advertisers to grasp the true cost of quality in their campaigns and to prioritize sustainable results over fleeting successes.

As we navigate through the complexities of modern advertising, technology plays a pivotal role in automating the measurement of these essential elements. Hicham sheds light on how advancements in technology can ensure that your ads reach the intended audience in a safe environment, enhancing your brand awareness and protecting your reputation. Whether you're involved in e-commerce, social media marketing, or traditional media, the insights shared in this episode are invaluable for anyone looking to refine their marketing strategies.

This episode of the Below The Fold Podcast is not just another marketing podcast; it’s a treasure trove of advertising insights that can transform your approach to brand development and advertising innovations. If you're an entrepreneur or a marketer eager to learn the secrets of effective advertising, tune in as we uncover the strategies that can elevate your brand campaigns to new heights. Join us for expert interviews in marketing that will equip you with the knowledge to navigate the ever-evolving landscape of digital marketing strategies.

Don't miss out on this opportunity to enhance your understanding of media quality and its impact on your advertising efforts. Whether you're looking for marketing advice, tips on social media marketing, or insights into the latest tech trends in MENA, this episode has something for everyone. Listen now and take the first step towards mastering the art of effective advertising!

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🔍 Key topics include: 

• The impact of AI on business, culture, and creativity

• Ethical considerations in the rapidly advancing AI landscape

• The U.S.-China AI arms race and its global implications

• AI for social good: Can technology drive positive change?

• The importance of human elements in the AI-driven future workforce

📌 Whether you're a tech enthusiast, marketer, or business leader, this episode provides valuable insights into the role of AI in shaping tomorrow’s world.

💬 What’s your take on the intersection of human instinct and AI in the future of business? Share your thoughts below!

Timestamps:

00:00 Introduction and Special Guest Announcement

00:44 Will Snow's Background and Journey

03:11 Discussion on Culture and Early Career

04:08 Overview of Today's Topics

05:58 Will's Most Rewarding Projects

07:45 AI's Role in Business and Creativity

11:50 Philosophical Insights on AI and Creativity

17:15 Geopolitical Implications of AI Investments

29:37 AI for Good and Future Prospects

31:37 Conclusion and Part Two Teaser

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💡 What’s inside this episode?

• Milda's career evolution: From creative to corporate
• The unique challenges of FinTech marketing
• How Beehive empowers SMEs with fast, accessible funding
• Strategies to simplify complex financial concepts
• Emerging trends like AI and its role in the future of financial services

Get actionable insights into:

✅ Niche marketing in FinTech

✅ Balancing compliance with innovation

✅ Connecting with retail investors and SMEs

✅ Leveraging partnerships for growth

🔑 If you're a marketer, entrepreneur, or FinTech enthusiast, this episode is packed with lessons to help you stay ahead in the ever-evolving financial services industry.

🎥 Don’t miss this insightful conversation!

👉 Like, share, and subscribe to Below the Fold for more expert perspectives on business, tech, and marketing.

TIMESTAMPS:

00:00 Welcome to the Show

00:49 Introducing Milda

01:07 Milda's Career Journey

02:18 Transition to Finance

03:19 Challenges in Finance vs. Creative Roles

07:19 Understanding Acronyms and Jargon

15:43 The Role of Beehive in FinTech

21:29 Demand and Impact for SMEs

27:40 Communicating with Retail Investors

27:58 Sales-Led Growth Strategy

28:16 Challenges in Acquiring Retail Investors

29:27 Partnerships and Scaling Up

33:11 Marketing Strategies for SMEs

34:45 Effective Video Content for Engagement

46:35 Future Trends in FinTech

51:06 The Role of AI in FinTech

53:59 Conclusion

 

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Have you ever considered how public relations (PR) can unlock doors in both your personal and professional life? In this enlightening episode of the Below The Fold Podcast, host Ibrahim Jabri sits down with Lara Jada, the visionary founder of Cameo Comms, a PR agency that specializes in the dynamic realms of food, beverage, and technology. Together, they delve into the often-overlooked significance of PR, revealing that it’s not just for celebrities but an essential tool for everyone striving to elevate their brand and visibility.

Lara shares her compelling journey into the world of PR, emphasizing a powerful belief: effective public relations can attract opportunities by showcasing one's authentic self. This episode is packed with six essential insights about PR that will transform the way you think about marketing strategies. Discover how to leverage social media as an extension of your PR strategy, the significance of celebrating small wins, and the vital importance of connecting with the 'why' behind your actions.

Listeners will gain valuable knowledge on positioning themselves as thought leaders in their respective industries while maintaining a level of visibility that respects personal privacy. With the rise of digital marketing experts and the ever-evolving landscape of technology in marketing, Lara’s insights are timely and relevant, especially for entrepreneurs seeking to navigate the complexities of brand development in today’s fast-paced world.

This episode aims to educate and inspire listeners to embrace the principles of PR, highlighting its broader applications in various aspects of life. Whether you’re interested in advertising innovations, social media marketing tips, or digital marketing strategies, this episode is a treasure trove of marketing advice. Tune in to learn how to harness the power of PR to boost your brand awareness and drive your marketing campaigns to new heights.

Join us for this engaging conversation that merges the worlds of marketing and technology, and don’t miss out on the expert interviews in marketing that can elevate your understanding of the industry. From the latest tech trends in MENA to effective programmatic campaigns, Lara and Ibrahim cover it all. Get ready to rethink your approach to PR and discover the marketing secrets that can transform your entrepreneurial journey.

So, are you ready to take your marketing game to the next level? Listen now to the Below The Fold Podcast and unlock the potential of PR in your life!

TIMESTAMPS:

00:00 Introduction

00:49 Meet Lara Geadah

01:25 Lara's Journey in PR

03:06 The Importance of PR for Everyone

09:05 Using Social Media for PR

13:31 Becoming a Thought Leader

16:24 PR for Invisibility

17:17 Conclusion and Next Episode Teaser

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What if your social media presence was the key to transforming your fitness brand into a community-driven powerhouse? Join us in this engaging episode of the Below The Fold Podcast as host Ibrahim Jabri sits down with Huda, a marketing expert with extensive experience in the fitness and wellness industry. Together, they unveil the secrets behind effective marketing strategies that not only engage but also foster a sense of belonging among clients.

Huda takes us through her fascinating journey from public health to fitness marketing, illustrating how her educational background shapes her approach to marketing. As they dive deeper into the conversation, they highlight the critical role of social media as a primary channel for fitness brands, comparing it to a business card that leaves lasting first impressions. In an era where authenticity reigns supreme, Huda emphasizes the necessity of adopting a lifestyle approach to marketing rather than a transactional one.

Throughout the episode, listeners will gain valuable insights into how fitness brands can create community through events and collaborations, ultimately leading to increased client loyalty. Huda also addresses the challenges of standing out in a saturated market, discussing the impact of pricing strategies and the evolving preferences of consumers, particularly the influential Gen Z demographic.

As digital marketing experts, we understand the importance of staying ahead in the game. Huda's expert advice on building meaningful connections with clients offers actionable strategies for personal trainers and fitness instructors looking to enhance their engagement and drive loyalty. This episode is packed with advertising insights and marketing advice that will resonate with entrepreneurs eager to elevate their brands.

Whether you are a seasoned marketer or just starting your journey, this episode of the Below The Fold Podcast is a treasure trove of marketing strategies and digital marketing trends that are essential for anyone in the fitness industry. Tune in to discover how to leverage social media marketing and community-building initiatives to propel your brand forward in an increasingly competitive landscape.

Don't miss out on the opportunity to learn from Huda's wealth of experience and the valuable lessons she shares about branding, e-commerce, and the intersection of technology in marketing. Join us as we explore the future of fitness marketing and how to harness the power of programmatic campaigns and advertising innovations to create impactful brand campaigns that resonate with your audience.

Listen now on the Below The Fold Podcast and unlock the secrets to mastering your fitness marketing strategy!

Introduction to Below The Fold Podcast 00:07

Guest Introduction: Huda's Background 00:50

Marketing in the Fitness Space 02:07

The Role of Social Media in Fitness Marketing 03:19

Building Community in Fitness 05:59

Marketing Fitness as a Lifestyle 23:02

Challenges in a Competitive Fitness Market 35:19

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Key topics covered include:

• The intersection of SEO and storytelling: How to craft content that appeals to algorithms and human emotions alike.
• The saystory tool: Revolutionizing feedback and collaboration processes using voice input to enhance productivity.
• Brand narrative development: Tips for creating compelling stories that align with brand identity.
• COVID-era business adaptation: Strategies Neil employed to pivot during the pandemic.
• Arabic content expansion: Challenges and opportunities in catering to diverse markets.
• Consistency in communication: Why maintaining a unified brand voice is crucial across all channels.

Additional Highlights:

• Neil’s personal journey and the foundation of Rightfully.
• Real-life client success stories that showcase the transformative power of storytelling.
• Insights into saystory’s subscription model, pricing, and future roadmap.

Why Listen:

This episode is a goldmine for marketers, content creators, and business owners looking to elevate their storytelling game while staying SEO-savvy. Learn how to balance creativity with strategy, adapt to industry shifts, and leverage innovative tools like saystory to simplify workflows.

💬 Share your thoughts: What are your biggest challenges in merging storytelling with SEO? Let us know in the comments below!

Don’t forget to like, subscribe, and share this episode for more actionable insights and expert tips on brand communication and storytelling.

Timestamps:

00:00 Welcome to the Show

00:49 Meet Neil Sheth: The Storytelling Expert

01:36 The Evolution of Rightfully

03:01 SEO Challenges and Brand Communication

06:13 Navigating Brand Guidelines and COVID-19

12:08 Expanding into Arabic Content

17:46 The Art of Storytelling

22:09 Introducing saystory

24:32 The Challenge of Elevating Your Brand

25:05 Introducing saystory: A Virtual Mic Solution

25:52 Efficiency and Productivity Gains

26:58 Democratizing Feedback and Reducing Client Calls

31:18 Customer and Employee Feedback

39:56 Subscription Model and User Feedback

42:46 Future Roadmap and Integration Possibilities

49:02 Final Thoughts and Contact Information

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Together, we dive into:

• The evolution of digital marketing and the challenges it faces today
• How blockchain technology is changing the way data is managed and shared
• The role of BlahApp in empowering users by addressing data privacy and rewarding them for their data
• The challenges of zero-party data and building consumer trust
• How global regulations like GDPR are shaping marketing practices
• The intersection of data ownership, privacy, and monetization

Key topics also include:
✅ The power of blockchain to enhance transparency and security
✅ How Meta’s data controversies highlight the risks of poor data practices
✅ The evolving role of data wallets and how they could reshape the future of digital marketing
✅ The challenges and opportunities in lookalike audiences and data matching

Whether you’re in marketing, tech, or just interested in the future of data privacy and blockchain, this episode is filled with insights, expert advice, and practical takeaways.

💬 What are your thoughts on data ownership and the role of blockchain in marketing? Drop your comments below!

Don’t forget to like, subscribe, and hit the bell for more insider tips on the future of marketing, data privacy, and innovation.

Timestamps:

00:00 – Welcome to the Show

00:54 – Introduction

01:23 – Journey in the Media Industry

02:19 – Building Meemob and Expanding Internationally

02:40 – Educational Background and Early Career

05:12 – Innovative Marketing Solutions

05:39 – Introduction to BlahApp

05:50 – Data Privacy and User Rewards

09:22 – Challenges of Zero Party Data

13:16 – Blockchain and Privacy in MENA

13:31 – GDPR Compliance and Global Data Practices

21:28 – Blockchain Technology and Its Potential

27:17 – Global Financial Systems and Ripple's Role

28:05 – Data Privacy and Blockchain Technology

30:57 – The Power and Risks of Data Ownership

31:38 – Meta's Data Controversies and Cambridge Analytica

35:02 – Challenges in Digital Advertising and Data Matching

41:44 – The Future of Data Wallets and Regulation

43:41 – Real-World Applications and Lookalike Audiences

49:56 – Concluding Thoughts and Future Discussions

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