Below The Fold - Marketing & Advertising Show

Why Most Omnichannel Strategies Fail in MENA | Oliver White & Jad Sfeir | Below The Fold

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🎯 Topics covered:

  • Why omnichannel still hasn’t “clicked” in MENA
  • The hidden friction between sales teams and digital teams
  • Overbuilding tech vs. fixing culture first
  • What most dashboards get wrong about performance
  • Is agentic commerce the real future of shopping?
  • Why personalization still fails—and why AI might finally fix it
  • Building lean, empathetic e-commerce teams that last
  • What retail media actually takes to work

💡 If you're in e-commerce, retail, or digital transformation—this is a must-listen masterclass.

 

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Below The Fold - Marketing & Advertising ShowBy Ibrahim Jabri