Below The Fold - Marketing & Advertising Show

Top 10 media trends in 2025 with Dana El Zein (Part 1)


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📍This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025.

🔍 In this episode:

  • Why media costs keep rising—and how to stay efficient
  • The growing power of creative as your targeting tool
  • How social search, AI search, and zero-click results are breaking the old SEO model
  • The rise of Performance Max, Advantage+, and AI-led campaign automation
  • Why first-party data is more critical than ever
  • The unshakable dominance of short-form video—and why most brands still get it wrong

💡 This is your roadmap for staying relevant in a market that’s moving faster than ever.

 

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Below The Fold - Marketing & Advertising ShowBy Ibrahim Jabri