After years on top, Sweet’N Low is sinking fast. Newer artificial sweeteners aspartame and sucralose are spawning fresh competition. But the problems go even deeper – because within its own ranks, fraudsters are draining Sweet’N Low's coffers.

If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible.

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The promise seemed miraculous. Sweetness minus the calories. But when studies begin to link artificial sweeteners with cancer, the entire industry faces oblivion. And it'll take some lightning-fast pivots and Donald Rumsfeld to pull it back from the brink.

If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible.

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Introducing Audible True Crime, a dedicated podcast feed where we bring you the best podcasts in true crime, with episodes dropping every single week. Find your next bingeable series about unsolved murders, cold cases, scams and mysteries. This is the cream of the crop of Audible podcasts, featuring award-winning series and soon-to-be favorites. Stop pestering your friends or searching “best true crime podcast” on Google.   

Up first, Guru: The Dark Side of Enlightenment: A search for spiritual guidance leads a group of strangers to seek direction from a self-help guru. And not just any guru. James Arthur Ray is an Oprah endorsed motivational speaker and entrepreneur whose unorthodox methods that blend self-improvement and economic advice have won him praise and a growing following. He’s fast becoming a self-help superstar. But Ray’s increasingly extreme methods push his followers to their limits. What are they seeking? What does he offer? And what happens when it all goes too far, and people die?  

Listen to Audible True Crime wherever you get your podcasts. Audible subscribers can binge all episodes on Audible True Crime early and ad-free right now. Join Audible in the Audible App or by subscribing on Apple Podcasts.  

Listen now: link.pscrb.fm/6438e/fdaudibletruecrimeron-93b44 

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When Warby Parker debuted in 2010, the brand disrupted not just how much eyeglasses cost, but also how customers purchased them. Its direct-to-consumer e-commerce business model left many wondering whether Luxottica’s longstanding reign over the industry would soon be over. In the decade-and-a-half since, the answer to that question is still evolving. Max Chafkin profiled Warby Parker in its early days for Fast Company, and is currently a senior reporter for Bloomberg Businessweek. He joins David to discuss Warby Parker’s staying power, the company’s embrace of brick-and-mortar retail, and the current state of e-commerce.

Check out Max’s Bloomberg podcast Everybody’s Business.

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Warby Parker is three weeks old and its online glasses store is proving so popular the brand’s in danger of burning out. But if it’s going to pose a real challenge to Luxottica, it needs to learn how to sustain that momentum.

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After a childhood of hard knocks, Italian entrepreneur Leonardo Del Vecchio sets out to build an eyewear empire by swallowing brands like Ray-Ban, Sunglass Hut, Lenscrafters, and Oakley. But as his wealth and power grows, four MBA students in Philadelphia ask if there’s room for an alternative.

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After a successful IPO in 2014, GoPro founder and CEO Nick Woodman hopes to lead the company into its next act. In his vision, GoPro won’t just be a camera maker anymore; they’ll be a full-scale media empire. Woodman hires a Hollywood executive to lead the charge and staffs the new division with 100 people. But changing a company’s mission is a slow process, and in the meantime GoPro has one disastrous product launch after another. And within just a couple of years, GoPro is struggling to survive. 

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In 2002, while on a surf trip to Bali, 26-year-old Nick Woodman has an idea for a camera mount that would allow him and his friends to capture action shots of themselves in the water. At the time, only professional surfers who hired photographers had these types of images. Woodman spends years developing and trying to sell his product. In 2007, the GoPro takes off, in large part due to customers posting on a new website called YouTube. For years, GoPro soars, but Apple is close on its heels, releasing iPhones with better and better cameras. To keep GoPro relevant, Woodman makes a massive and risky pivot.  

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For decades, Disney was the undisputed champion of theme parks. But Universal Studios had its big breakthrough when the Wizarding World of Harry Potter opened in 2010. And it’s been gaining ground on Disney ever since. Today, journalist Drew Taylor takes David on a ride through this heated theme park rivalry. Drew covers film, animation and theme parks for The Wrap. They’ll dive into Universal’s new Epic Universe expansion in Orlando, the inner workings of park hopping and lightning lanes, and why the key to this battle is all about who controls the IP.

Check out Drew’s podcast: Fine Tooning with Drew Taylor

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With Harry Potter on its team, Universal hopes to cast a spell on millions of vacationers. Meanwhile, Disney’s new boss Bob Iger is about to strike back with Star Wars. But who will win this clash between Jedi and wizard?

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