It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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In the late 90s, Canadian entrepreneur Chip Wilson identified a new market emerging in North America: young women taking on yoga as a hobby. Wilson recognized that athletic wear for yoga didn’t exist, and invented the yoga pants that have become ubiquitous today; he also created an empire. In the coming years, Lululemon will rapidly expand across Canada and the US. With no real competition and an expanding market, Lululemon should be unstoppable. But soon, the company’s founder will start to get in the way.

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Peloton’s pandemic hype and sales have died down and now, the company must determine what’s next. Lauren Thomas of the Wall Street Journal talks to us about what it’ll take for Peloton to continue as a standalone company. Later, we’re talking to fitness creator Cassey Ho, who founded the YouTube channel Blogilates. She shares how she built an online fitness community and later created the activewear brand POPFLEX — and what it was like to have Taylor Swift wear one of her designs. 

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As the Covid-19 pandemic rages, Peloton’s stock surges and the company scrambles to keep up with the new demand for its products. They pour millions of dollars into increasing production and cutting down on shipping time. But when tragedy strikes, Peloton’s newfound popularity takes a hit. And soon, it's an open question if the company can survive on its own.

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In 2011, avid fitness fan John Foley comes up with an idea for an internet-connected exercise bike that allows users to experience the communal nature of a cycling class from the comfort of home. He thinks the idea will make gyms a relic of the past. The next year, he and four others found Peloton and the company develops a devoted, but niche following. And when the Covid-19 pandemic hits, Peloton’s popularity skyrockets. The revolution Foley predicted seems like it’s coming true. But can Foley capitalize on this moment, or will Peloton turn into yet another fitness fad?

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By 2014, Volkswagen has taken the U.S. auto market by storm with its fleet of affordable, fuel-efficient diesel cars. But a new study threatens to reveal the dirty truth behind so-called ""clean"" diesel. When the EPA comes knocking with questions, the company's very survival is at stake.

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In 2007, Volkswagen's new CEO Martin Winterkorn sets his sights on besting GM and Toyota to become the top automaker in the world. But the company can't get there without cutting a few regulatory corners.

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Why has hot sauce gotten so - well, hot? Bon Appétit’s Joseph Hernandez sheds some light on the rise of condiment culture, and why the spicy stuff got so popular over the past ten years (even Mötley Crüe has a hot sauce line!). Later, we explore our biological reactions to spice and heat with Nik Sharma, author, chef and molecular biologist. He’s guiding David through a taste test of some of the hottest peppers, sauces and condiments out there today. And, he’s breaking down the science of each reaction — let’s see if David can handle it! 

Find Nik’s Latest Book: Veg-Table 

Read the latest issue of Bon Appetit.  

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The rift between David Tran’s Huy Fong Foods and Underwood Ranches becomes insurmountable. The two companies sue each other and wait for the courts to decide who was in the right. But in the meantime, Huy Fong struggles to find peppers to make their Sriracha. Meanwhile, Underwood Ranches desperately tries to make up the income they’ve lost when Huy Fong canceled their contract. They come up with a novel idea: make their own version of Sriracha. The two former partners are now arch rivals.  

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In the early 80s, David Tran developed a sauce he called Sriracha; its popularity quickly spread among chefs and customers throughout Southern California. But to grow his business, Tran needs to find a reliable source of red jalapeños. So he forms a partnership with a farm called Underwood Ranches. For nearly 30 years, the two companies have an enduring and highly profitable partnership, until one day it all falls apart.

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