In this episode, we cover the importance of conveying value in the sales process; what it does, how to do it, why your outcome depends on it.

Many areas that affect business are changing this coming year like the use of technology, worker composition, skills training, marketing focus and a movement back to more human interaction. This show is dedicated to talking about some critical trends that will be immerging or advancing in 2018.

This episode talks about how to rebuild your confidence for running your business and leading your team if you have drifted from your role as owner or leader.

There are 5 key areas in the sales process. The first is trust building. What follows trust and must be completed before any discussion of solutions takes place, is the discovery phase. In this episode, Will and Steve discuss what the discovery phase is, how it works and why your sales abilities will be enhanced by it.

The wingmen discuss some staggering stats on hiring the wrong people and provide specific ways to become a real talent scout for your organization.

Learn how to spot disfunction in your leadership and management efforts and what to do when the team starts discounting your direction.

Sales is more than closing a deal with someone who is interested in your product or service. Really successful sales needs to be managed, from the people selling to the processes and systems they use to help them sell moreconsistently. Today, your business wingmen talk about managing sales for better results.

Your business relies on professional, honest selling practices. One element of effective sales is building trust. Learn how trust can improve your sales dialogue and where it fits into the selling process.

When the economy goes up and down, your business doesn't have to go with it and depending on how you run it, it probably won't.

How your company operates is based largely on the culture that drives it. If your people are acting and performing below what you expect, listen to this show and learn what to look for and how to change your workplace environment.