In this episode, David speaks with Vineeta & Tom Greenwood of Wholegrain Digital. They believe that business can be a force for good and believe in the power of the web to create positive change. Many of their clients operate in the same way. That list includes UNICEF, Oxfam, and Claro Advisors.
They provide an insider´s view of what B Corp, which is a global network for transforming the global economy to benefit all people and the planet, is all about.
Starts 4.18
- B Corp is a tough standard to meet, but it is a fantastic way to improve your business.
- For many firms, there is also a financial case to be made for getting B Corp certified.
- Getting B Corp certified refocuses you on having a positive impact and does so every 2 years.
- Having a positive impact, brings purpose. But it also reduces guilt.
- As yourself how many more people can I help from scaling rather than how much more money can I earn.
- There is no right or wrong. The only wrong thing is to chase something because you think you should.
- Don´t be afraid to recommend experts to your clients, rather than learning new skills and trying to become a one-stop-shop for them.
- Stay on track by reviewing why we´re here and how we are going to go about doing it, every 3 months..
BEST MOMENTS
‘There´s a brand benefit for actually having a positive impact on communities and the environment,’
‘B Corp suddenly opened up this world of people running businesses with a kind of similar mindset to us.’
‘Having someone hold you accountable and getting re-certified every couple of years is really helpful.’
‘Every yes you give today is like a credit note for the future.’
ABOUT THE SHOW
People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.
ABOUT THE HOST
David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference.
ARTWORK CREDIT
Penny Roberts - https://www.instagram.com/penpennypencils
CONTACT METHODS
LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/
Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose
Instagram - https://www.instagram.com/davidcroberts_/
Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334
GUEST BIO
Tom:
Tom has spent his life so far exploring how to live and work in ways that are healthy and environmentally friendly. He enjoys running barefoot in the forest, swimming in the sea, healthy plant based foods and reading on a wide range of non-fiction topics that help peel back the curtain on life as a modern human. He co-founded the digital agency Wholegrain Digital with his wife Vineeta and in his role as Managing Director helps steer the company to create a positive impact in society and facilitate its employees to live fulfilling lives. Tom is known for writing and speaking about how business, design, and web technology can be part of the solution to environmental issues and is author of the book, Sustainable Web Design.
Vineeta:
Vineeta lives with her loving husband Tom in the New Forest. She likes to cooking delicious plant based food for friends, cold water immersion (preferably in the sea) and meeting people. Vineeta's career has varied from being an electronics engineer in the early years (where she realised the environmental impacts of the products that are produced with a mindset of built in obsolescence) to running a business. Vineeta's worn many hats with Wholegrain's team over the years being designer, project manager account manager, depending on what the business needed at that stage. Today she leads the Wholegrain team and clients through combining the love for building relationships and solving problems. Day to day, Vineeta is the guardian of relationships with Wholegrain’s mission-aligned clients and the team
GUEST CONTACT METHODS
Website: Wholegraindigital.com
Facebook: https://www.facebook.com/eatwholegrain
Twitter: https://twitter.com/eatwholegrain
Instagram: https://www.instagram.com/eatwholegrain/
LinkedIn: https://www.linkedin.com/company/eatwholegrain/
