Business Your Way

Today’s guest, Nadine Nethery, is a copywriter turned customer experience and retention strategist for savvy online business owners who want to attract, retain and wow their dream customers.

In this episode, we discuss creating an intentional and client-driven email marketing strategy to keep your audience engaged (long-term) and transform your list into a loyal community of buyers and fans.

Nadine shares:

• How to read the signals your audience is sending and let them guide the customer journey

• How to build genuine connection through consent and curiosity (instead of pressure)

• Why it's more important now than ever to be relatable and relevant in every email that you send

• Why you need a personal outreach strategy, even (and maybe especially) if you run automations

Whether you’re starting or growing your first list or have multiple products/services and funnels, this episode will inspire you to treat every subscriber as the VIP they are.

Homework / Reflection:

In this episode, Breanna Owen, an Email Energetics expert and Human Design strategist, chats with Caryn about marketing and selling.

- Caryn shares her own story of how Human Design completely changed the way she sells

- They dive into self themes, authority, and the six different profile lines (you'll be able to pick yours out even if you don't already know it)

- They work through an example of Caryn deciding whether or not she should share something in her marketing

- And how understanding Human Design for business allows you to show up as your best and truest self

"Trying to do it the way you've seen someone else do it is not kind to yourself, and that's who we need you to be; it's the most magnetic."

Get your free Human Design chart at jovianarchive.com.

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/dlfMGVcGWBg

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Breanna Owen helps entrepreneurs write emails that feel good to send — and impossible to ignore. As an Email Energetics expert and Human Design strategist, she blends intuitive insight with sharp strategy to transform “meh” messaging into magnetic, aligned content that converts with ease. Her gift? Identifying exactly what needs to shift — so the emails you send start working for you (even when you’re offline).

www.owenyourmark.com/links

Instagram: @OwenYourMark

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook at caryngillen.com/blog.⁠⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places.

Or schedule a free Coffee & Clarity Chat.

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

Most of us are done with bro marketing and sleazy "buy this thing" sales tactics, but are unclear on what's working now and what we should do instead.

That's the topic of today's conversation with Certified Master Marketer, Speaker, and Author Veronica Romney. She (quite literally) wrote the book on identity marketing, and breaks down how to connect with the truest identity of your customer or consumer.

We discuss:

- The difference between marketing and sales

- Meeting people where they're at and avoiding the "expert language trap"

- Looking outside your industry for inspiration

- The power and responsibility of small business

- Why business owners are their own greatest allies and biggest enemies

Caryn: "Coaches are the best sellers on the planet if they realize it."

Veronica: "I agree. There is no better person to speak of your future transformation than the Coach who provides it."

Your homework: Think of the last time you felt inspired, entertained, or educated in a way that made you want to share it. Write down as many as you can think of in 5-10 minutes and use that as a source of inspiration and information for your business marketing.

Get the book, Identity Marketing, here: identitymarketingbook.com

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/8sK2ysPgSPo

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For Veronica Romney, marketing is the art and science of ethically persuading someone to say "Yes" to what you have to offer. The daughter of Cuban immigrants, Romney grew up with an entrepreneurial spirit and a fascination for human beings, how we define our identities, and what motivates us to act.

With over seventeen years of experience as a marketer, giving keynote speeches, facilitating workshops, and strategically consulting with top performers, Veronica's mission is to empower marketing teams to not only perform better and generate record-breaking revenue results, but to also reignite their passion for their work, fostering a culture of proactivity and long-term commitment within their companies.

When she's not helping audiences and private clients "make it rain," you can find Veronica hosting the weekly Rainmaker Podcast and wrangling her two man cubs among the beautiful oak trees of North Carolina.

Website: veronicaromney.com

Social: @vromney

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook at caryngillen.com.⁠⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places.

Or schedule a free Coffee & Clarity Chat.

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

Hello Pod-Fam!

The time is now. Enrollment closes October 6th when I go to bed, so just get on in here now!

$497 to join and finish your year strong.

Get all of my behind-the-scenes takes and transparent shares on exactly what I ask you to do as part of the work inside Comfortable In Business.

Let's go!

Quick recap

Caryn announced the sunset of her Comfortable In Business membership for coaches and introduced a new 3-month coaching program featuring live calls and workshops at an affordable price point.

She emphasized the importance of developing unique business approaches and shared her personal experiences to help participants grow their businesses.

Caryn highlighted the program's benefits and encouraged coaches without business coaches to join before the October 6th deadline, directing interested parties to the registration link in her Instagram bio.

In this episode, automations and Airtable expert Ashley Rose and I dive into the concept of prioritizing systems over stress in your business. 

Rather than pushing harder or doing more, the goal is to build systems that support your business and life. 

We discuss:

- How systems reduce stress
- Starting where it feels heavy
- Avoiding the “it only takes a few minutes” trap
- Reverse engineering your systems (from the results you promise in your offer)
- Letting the data guide you

Join us for some great takeaways that will save you time AND help you scale!

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/4Ay6HQMBI14

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Ashley Rose is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out.

Her 12 month systems support container, Systems Over Stress, helps online coaches build client management Airtable systems that reduce overwhelm, save hours of admin time and team cost, and improve their client experience as they scale.

Learn more/connect with Ashley at systemsoverstress.co.

You can also find her on Instagram and YouTube.

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook: ⁠⁠https://caryngillen.activehosted.com/f/25⁠⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places

Or schedule a free Coffee & Clarity Chat.

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

In this episode, award-winning financial advisor Anna N'Jie Konte talks to us about values-based personal wealth management and how to manage your money in a way that aligns with your values.

Key takeaways:

- Do the unsexy work to figure out YOUR numbers

- You can make it fun and do the hard thing with a whole bunch of soft supports

- Set personal goals that align with your values (the lifestyle you want to lead and what you want to build or leave behind)

- You should hire a wealth advisor when you reach a new level of complexity, or you have less time (i.e. the sandwich generation)

- The ultimate life hack for women is to be a lot stiller/quieter, tune into ourselves/our intuition, and ask what we really want FIRST, before we ask for other people's opinions

Your homework:

What is the role you want money to play in your life?

What value/experiences do you want it to bring?

What things do you want to invest in/support?

What do you want to be remembered for?

And a bonus: Be a little bit disagreeable every day. Listen in to find out why!

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/pIIIhuBQhR8

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As a first-generation American and award-winning financial advisor, Anna has walked the path from financial uncertainty to empowerment. Growing up, she watched the strong women in her family live lives dictated by their bank balances. This fueled her passion to create a different story – not just for herself, but for women like you.

At Poder Wealth Advisors we guide impact-driven investors from uncertainty to confident using tailored strategies to grow your wealth, leave a legacy, and experience joy without guilt – empowering you to transform your financial future.

Learn more or connect with us at poderwealth.com.

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook: ⁠⁠https://caryngillen.activehosted.com/f/25⁠⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places

Or schedule a free Coffee & Clarity Chat.

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

"Sometimes what we're labeling as 'lazy' is actually misalignment."

In today's episode, we talk about:

- Time management and productivity

- Your energy

- Being in alignment

"It takes courage to stop and stand in the not doing..."

Our greatest resource is our energy, and how we use it matters.

If this struck a chord with you, join me for a Coffee & Clarity Call here: https://clients.caryngillen.com/public/appointment-scheduler/685b4b1643676bc137b0eb97/schedule

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/EjXqu_bTjxs

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook: https://caryngillen.activehosted.com/f/25

Or connect with me on social: I’m @caryngillen in all the places

In this episode of Coach Business, we're talking to expert quiz strategist and community builder Linda Sidhu about staying connected and the power of community in online business.

While discussing community and groups is our main focus, this episode is actually a four-part masterclass since we also get into:

- Market research and finding the offers that are wanted

- Self-trust as a business owner

- The power of decision

Listen for what we can learn from Starbucks and Spotify, what makes or breaks a community group or membership, and how to balance people being more overwhelmed than ever, while still desperately wanting/needing community.

If you're an online business owner or a coach who has a membership or has ever considered one, this is especially for you!

And if you want to know your Visibility It-Factor, you can take that quiz here: https://lindasidhu.com/quiz

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠⁠https://youtu.be/4WCnvJi3ZhU

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Linda Sidhu (She/Her) is a brilliant quiz strategist, community builder, superconnector, and captivating public speaker. Her expertise guides entrepreneurs to craft irresistible personality quizzes that attract new subscribers while fostering an engaged community.

Her journey began as a pharmaceutical sales professional, where she perfected the art of face-to-face interactions and transformed her success into a highly effective personalized marketing framework.

Linda's expertise has earned her recognition in various media outlets, including Forbes. Her insights shine on platforms like Cubicle to CEO, The Go-To Gal Podcast, Art of Online Business, Systems Saved Me, and Coaches on a Mission.

Learn more about Linda and The Mixer Mind at https://lindasidhu.com. You can also connect with her on Instagram @iamlindasidhu.

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook: ⁠⁠https://caryngillen.activehosted.com/f/25⁠⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places

Or grab this free resource I made just for you, The 20-Minute Niche Cure: ⁠⁠https://caryngillen.lpages.co/niche-cure/⁠⁠

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.

In this episode of Coach Business, I'm taking you behind the scenes of my membership for coaches, Comfortable In Business, where I answer the question:

How do we play, allow things to be messy, or quit when it's necessary?

Most of us learned a lot in school that doesn't actually serve us as entrepreneurs.

Let's break it down.

Check out the membership here: https://caryngillen.com/comfortable-in-business/ (for more answers to questions like these, personalized feedback, and accountability for your business)

In this episode, we talk to SEO Strategist Laura Jawad about websites, blogging, SEO strategy, and how to get found on Google.

Learn the two biggest mistakes business owners make on their websites, the 4 pillars of SEO, why you need to blog for SEO, and the one thing that should guide every post you write.

You can also grab Laura's freebie for Coach Business listeners, The SEO Kickstart Kit, here: https://www.laurajawadmarketing.com/coach-business

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: ⁠https://youtu.be/L2acevyGP-4

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As an SEO strategist for female service providers and female-founded small businesses, Laura Jawad helps entrepreneurs attract more clients through the power of their websites.

Laura built two successful businesses through SEO, demonstrating firsthand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you’re ready to make your website the hardest-working member of your marketing team.

When Laura isn’t creating SEO magic, you can find her working out in her basement gym, crocheting amigurumi or reading books to her kiddos. Connect with her on her website at www.laurajawadmarketing.com or on LinkedIn.

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Sign up for my weekly newsletter, The Playbook: ⁠https://caryngillen.activehosted.com/f/25⁠

Connect with me on social: I’m ⁠@caryngillen⁠ in all the places

Or grab this free resource I made just for you, The 20-Minute Niche Cure: ⁠https://caryngillen.lpages.co/niche-cure/⁠

I have lots of different options (and price points) for how I can support you.

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.