Corporate responsibility. There’s a lot that goes into that two-word phrase — everything from writing checks to nonprofits to volunteerism within the community to the companies on a venture’s vendor list. And all of this makes a statement, according to Matt Bannister, senior vice president of
Marketing and Corporate Responsibility at Holyoke-based PeoplesBank, who talks about this broad subject with
BusinessWest contributing writer George O’Brien on the next episode of BusinessTalk. Increasingly, Bannister says, how a business conducts itself, and with whom, is of growing importance to consumers, investors, and employees. It’s must listening, so tune into BusinessTalk, a podcast presented by
BusinessWest.