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In Episode 10 of Buss It Down, we tapped in with one of San Diego’s most respected media voices—Hendo Unplugged.

This episode goes beyond the typical interview. Hendo breaks down his full journey—from filming MMA fights and working with Monster Energy, to building media platforms, hosting viral interviews, and creating spaces for real conversations.

We covered:

• His background behind the camera and how that sparked his empire
• Viral fallout moments from past interviews
• The “Local Report Card” segment where he grades the San Diego music scene with real critique and real solutions
• What it means to be a black business owner, creator, and voice of the city
• Deep convos, hilarious moments, and game for anyone trying to build something real

Whether you’re in the streets or the studio, this episode is a masterclass in elevation and authenticity.

Official episode out on YouTube

🎧 Also Streaming now on Apple Music, Spotify, iHeartRadio & all podcast platforms.
Hosted by ItsDC4 & ATM Bezzal | New episodes weekly

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In this explosive Buss It Down episode, Jessica West steps into the studio for an unforgettable conversation. We dive deep into her dynamic role managing reality TV star and rising music artist Bonnie Lashay, uncovering the behind-the-scenes drama of the hectic entertainment industry, including insights on early tie-ins with rap star Blueface and his turbulent relationship with Chrisean Rock.

Switching gears, we break down the iconic comedy “White Chicks,” unpacking key moments, hilarious hidden messages, and the fascinating evolution of movies over the years. Get ready for an exclusive music segment featuring a live, unfiltered review of late Memphis rapper Big Scarr, as well as San Diego's own TC3, Lil Weirdo, Lil Maru, and viral sensation Lil Mabu.

Plus, Jessica shares inside tea on reality TV feuds involving No Jumper, Zeus Network’s "Baddies," and more. Co-host ATM Bezzal hilariously issues a bold challenge to legendary rapper Snoop Dogg, claiming he can out-smoke the iconic hip-hop legend.

We tackle the rise of mumble rap, navigating industry chaos, and above all, celebrate having fun doing what you love.

Tap in for laughs, gems, industry secrets, and real talk—only on Buss It Down!

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In this episode of the Buss It Down Podcast, East San Diego’s own Don Elway pulled up and gave us a full look at the man behind the music.

From sharing the meaning behind his name and where it came from, to reflecting on life-changing losses like the passing of his big brother, Don Elway opened up in a way we rarely see. We also dug into the classic film Boys N the Hood, a movie he personally chose to break down—and trust us, we got into how that film mirrors his life, his neighborhood, and his mindset.

He also blessed the mic with a live performance of “Corleon”, one of his most impactful tracks, and gave us the full backstory on how that record came to be.

We wrapped things up with “Grown Man Business”, a hilarious but real segment where Don Elway broke down how he would handle some wild real-life scenarios—from his card declining on a date to his girl’s best friend making a move.

This one is full of personality, game, insight, and laughs. A standout episode with a dynamic artist who’s seen the highs, the lows, and still continues to rise.

Stream now on Apple Music, Spotify, iHeartRadio, and everywhere podcasts are available. New episodes drop weekly.

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In Episode 7 of the Buss It Down Podcast, ItsDC4 and ATM Bezzal sit down with Oceanside’s own YT West for a wide-ranging, high-energy convo that dives into music, identity, and viral culture. Oceanside isn’t always included in the San Diego music conversation—and YT West opens up about what that feels like, how he’s navigating it, and what’s coming next.

We talk about:

• His creative leap from rapping to singing on his upcoming R&B project
• That viral moment with content troll Los Scandalous
• Why Oceanside deserves more recognition
• What it takes to break through in a scene that doesn’t always show love
• Real talk in our “Cap or Fact” segment and more

In the final stretch of the episode, 2muchFinessse joins the convo, adding even more energy and perspective from the Oceanside side of things.

Plus, we break down trending topics, do reaction segments, and tap into one of the most diverse, entertaining convos of Season 1 so far.

Make sure to check out the new music video “My Niggas” by ItsDC4 ft. YT West—out now! The full song drops Friday on all platforms.

New episodes weekly. Real convos, real culture.
Buss It Down.

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🔥 Episode 6 of the Buss It Down Podcast brings the heat with an exclusive breakdown of Kendrick Lamar’s 2025 Super Bowl Halftime Show. Hosted by ItsDC4, with special guests Hendo Unplugged—a San Diego podcasting legend—and hip hop artist/businessman Cali Smooth, this audio-only special cuts straight to the core of the culture.

🎤 What we covered in this episode:

• Honest first reactions to Kendrick’s halftime show 🏈
• What worked, what didn’t, and how we’d grade it (1-10)
• Who else could’ve taken that spot & how it compared to past shows
• The Kendrick vs. Drake beef and how it set the stage for this moment
• Why Kendrick deserved the spotlight and how he made history
• Broader impact on hip-hop, Black culture, and Super Bowl legacy

This episode is raw, analytical, and unapologetically real—no visuals, just 30 minutes of straight barbershop-style conversation from three voices who live this culture.

🎙 Hendo Unplugged is one of San Diego’s most respected podcasters and tastemakers
🎤 Cali Smooth brings his artist and business perspective to the table
🔥 ItsDC4 drives the energy and direction of a convo that’s as important as it is entertaining

👇 Drop your thoughts in the comments:
Did Kendrick deliver? Was it one of the best Super Bowl halftime shows ever? Who would you have picked instead?

📌 New episodes every week
🎧 Available on all platforms: YouTube, Spotify, Apple Podcasts & more
📲 Follow us: @BussItDownTV | @realitychasindc | @atmbezzal

#KendrickLamar #SuperBowlHalftimeShow #DrakeVsKendrick #HendoUnplugged #CaliSmooth #HipHopPodcast #SanDiegoMusicScene #BussItDownPodcast #SuperBowl2025 #RapCulture #PodcastLife

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🚨 New Episode of the Buss It Down Podcast featuring Cali Smooth! 🚨

This episode, me (ItsDC4) and ATM Bezzal sit down with San Diego artist & business owner, Cali Smooth, for an unfiltered conversation about his journey, industry insights, and the real work behind his success.

🔥 What We Covered:
🎤 His rise in the San Diego music scene & what sets Mecca Town (Mira Mesa) apart
💥 Crazy collaborations with artists from different cities & how they came together
🏈 Super Bowl talk – from performances to predictions
🎶 Kendrick vs. Drake & breaking down major industry moves
🤔 The state of the game today – What’s next for independent artists?
🎯 Overtime or Blowout? – A wild, interactive segment
🎤 Live performance – Cali Smooth drops heat live on the show
🔜 His next moves & big plans for 2024

This episode is packed with gems, real talk, and some unexpected moments. Tap in NOW and hear why Cali Smooth is one of SD’s most versatile artists.

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Episode 4 of the Buss It Down Podcast gets WILD! 🎙🔥 This time, Paper Pat steps in as co-host while ATM Bezzal celebrates his birthday in Houston, and the conversation goes off the rails with guests Lady Elysian and Young Cash Mayne (YCM).

Both YCM and Lady Elysian are Issa Wave artists, and we dive deep into their journeys, transitions, and unexpected career shifts. YCM, who was approached as a videographer, is now stepping into the rap game, while Lady Elysian, who moved to San Diego from Minnesota, shares how a military divorce led her to fully embrace her pop-rock star ambitions.

But that’s just the start…

🔥 What went down in this episode?

• “Pick Your Position” – A wild card game where we pulled random challenges & questions—answer or take a shot! 🍻
• YCM talks directing everything from music videos to full-on movies… even adult films?! 😳
• Lady Elysian reveals her cousin was a rapper, and that’s what actually inspired her to go pop-rock! 🎸
• Industry drama – YCM shares how fallouts with other videographers in the city led him to start shooting his own videos.
• Live performances – Both Lady Elysian & YCM perform on camera and shut it down! 🎤
• Music video reactions – Breaking down some of the latest heat from San Diego artists.

This one is messy, unpredictable, and a must-listen—tap in now! 🔥

📅 New episodes every week! Subscribe & follow for more.

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In this episode of the Buss It Down Podcast, Wrongkind CJ takes us on a journey through San Diego’s hip-hop history, breaking down the rise of Wrongkind Records and his experiences working with some of the biggest artists in the game.

Alongside co-host DJ MTK from WestCoastRadioTV, we get into:
🎤 How CJ helped build one of San Diego’s biggest music movements.
🏆 The Grammys—do they still hold weight, or are they losing relevance?
🎬 His transition into the movie industry & future business plans.
🎨 His love for art collecting & the business behind it.
📍 How the San Diego music scene has evolved and where it’s headed.

This episode is full of history, knowledge, and game, so tap in and learn from one of the pioneers of West Coast independent music!

📅 New episodes weekly! Subscribe & follow for more.

#BussItDownPodcast #WrongkindCJ #WestCoastHipHop #SanDiegoMusic #MusicIndustry #PodcastLife

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In Episode 2 of the Buss It Down Podcast, ItsDC4 and ATM BEZZAL sit down with the multi-talented Paper Pat—a hip-hop artist, engineer, and host based out of San Diego. Paper Pat opens up about his journey into the music industry, sharing how he got his start, the challenges he’s faced, and his experiences organizing local performance shows that spotlight emerging talent.

This episode takes an inspiring turn as Paper Pat discusses his battle with cancer—not once, but twice—and how it shaped his mantra #StayAlive, a call for people, especially Black men, to prioritize their health and well-being.

We also dive into the local and national music scenes, reviewing tracks and music videos from D5, Lil Bandman, Lil Baby, and Memphis artist Big Moochie Grape, unpacking their impact and artistry. Paper Pat even treats listeners to a live performance of his hit single, “I’m the Man or What.”

To top it off, we take a deep dive into the classic movie Set It Off (1996), exploring its cultural significance, themes, and lessons that still resonate today.

Tune in for a powerful episode filled with music, insight, and raw authenticity.

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Welcome to the debut episode of the Buss It Down Podcast! In this episode, hosts ItsDC4 and ATM BEZZAL sit down with San Diego’s own AJ Beatshop, the head engineer and owner of Beatshop Productions Studios. AJ shares his inspiring journey of transformation—from nearly walking away from music to finding his true calling as an engineer and helping to craft a new sound for the industry.

We dive into AJ’s thoughts on the shift in mentorship within communities, drawing strong connections to the movie South Central. AJ reflects on how the wisdom of OGs and the presence of strong parental figures played a pivotal role back in the day, and why this element is missing in today’s world.

The conversation heats up with our review of Tee Grizzley’s music video "Blow for Blow" featuring J. Cole, where we break down the visuals, bars, and overall vibe of this collaboration.

We also delve into the legendary beef between Kendrick Lamar and Drake, analyzing the pop-out show Kendrick did and how he dominated every angle of the situation. From lyrical shots to strategic moves, Kendrick’s genius shines through, and we explore why his influence remains untouchable.

This episode is packed with raw insight, deep connections, and moments that will have you thinking differently about music, culture, and the industry. Don’t miss this dynamic conversation as we kick off the Buss It Down Podcast with energy and impact!

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@BussitdownTV | @RealityChasinDC | @AtmBezzal

#PodcastLaunch #MusicCulture #AJBeatshop #TeeGrizzley #KendrickLamar #DrakeBeef #SouthCentral #BussItDownTV