Banks and fintech brands are missing opportunities to build real connections largely because of how they communicate.

On the show today: Mary chats with Allison Netzer about the second edition of her book, “Think Like a Brand, Not a Bank." They explore what it takes for a brand to pop in a commoditized industry. Hint: jargon, complexity, and “busy” messaging aren’t the answer.

Show Notes:

Allison's Book: Think Like a Brand, Not a Bank

🔗 https://brandthnk.co/book/

Subscribe to the Money Isn’t Everything podcast here:

🔗  https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everything

Connect with Mary on LinkedIn: 

🔗 https://www.linkedin.com/in/mary-wisniewski-3a7578b/

Connect with Allison on LinkedIn:

🔗 https://www.linkedin.com/in/allisonnetzer/

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