As a solo business owner, do I really need to be on social media? I know I'm not alone in asking this question, but I've been thinking about it more and more. Fueled by the book New to Big by David Kidder and Christina Wallace, I'm going to explore the question in its root form: Do I really need to be? It can be anything you think you need to be—from social media and email newsletters to search engine optimization and finding the right combination of content creation and strategy. As creative entrepreneurs, we need to be more proactive in challenging our assumptions about what we need to be, in order to truly be who we are.