Question. What do detectives and small business marketers have in common? They deep dive and research exactly what makes the customers tick. Find out why you should know your customers and clients better than they know themselves and more on this episode

In this episode, we delve into the core strategies that can transform your business's marketing approach. You’ll uncover the secrets behind defining your business’s 'why,' identifying and focusing on your most valuable customers, and understanding their deepest motivations. Learn why these principles are crucial for your business's success and how you can implement them to maximize your marketing efforts and reach your ideal clients more effectively. By the end of this episode, you’ll have actionable insights to enhance your marketing strategy and drive your business growth.

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