Today’s Guest: Ben Scandlen of Mosaic Growth Solutions
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Guest Links:
[https://www.linkedin.com/in/benscandlen/](https://www.linkedin.com/in/benscandlen/)

This Episode:
In this conversation, Ben **Scandlen** of Mosaic Growth Solutions shares his expertise on building customer-centric growth strategies for technology companies and small businesses alike. He explains why true growth is not deterministic but probabilistic—shaped by timing, luck, and strong foundational decisions. Ben dives into how businesses should prioritize customer success as the core of their vision, emphasizing that a brand is ultimately defined by the experiences it creates, not just its visual identity.

Ben also explores the complexities of decision-making, highlighting the importance of understanding both measurable and immeasurable factors that influence outcomes. He discusses the role of customer feedback—both tangible and psychological—and how businesses can use it to refine their strategies. Reflecting on his personal journey, Ben underscores the value of making a meaningful impact in others’ lives and building businesses rooted in purpose.

The conversation further examines trust, expectations, and the belief value framework, offering insights into how customers evaluate perceived benefits and costs. Ben shares practical advice for navigating entrepreneurial challenges, improving marketing effectiveness, and creating value without expectation. Ultimately, this episode provides a thoughtful look at how human behavior, trust, and intentional strategy intersect to drive sustainable business growth.

Key Takeaways
Customer success should drive the vision of a company
Growth is probabilistic, not deterministic
Many important metrics cannot be directly measured
A brand is defined by customer experience
Understanding customer needs is essential
Customer feedback includes both real and psychological benefits
Opportunity cost matters in customer interactions
Strong foundations are critical for growth
Trust is essential in customer relationships
Customer expectations shape business success
The belief value framework drives decision-making
Belief depends on trust and perceived capability
Education only matters after action is taken
Iteration is key to long-term growth
Providing value without expectation leads to opportunity
Marketing should focus on improving expectations
Networking and collaboration fuel growth

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Mosaic Growth Solutions, customer-centric growth, decision-making, business strategies, small business, growth frameworks, entrepreneurial insights, marketing, technology companies, customer feedback, customer trust, decision making, belief value framework, entrepreneurship, providing value, marketing challenges, growth strategies, business success, networking

Today’s Guest: Marcus Thomas of KEI Architects
Don’t forget! Like – Comment – Subscribe

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Guest Links:
https://www.linkedin.com/in/marcusrthomas/

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This Episode:
In this conversation, Marcus Thomas of KEI Architects shares insights into his journey as an architect and business leader. He explores how consistency plays a foundational role in long-term success and why building a business mirrors the intentionality of designing a structure. Marcus reflects on his upbringing, education, and career progression, highlighting the importance of trust, mentorship, and learning to delegate effectively.

He also dives into the complexities of architecture, including liability, standards of care, and the responsibility architects carry in shaping communities. Marcus discusses how his firm navigated growth during COVID-19, making strategic decisions that strengthened both operations and relationships. Throughout the conversation, he emphasizes clear communication, strong team dynamics, and viewing buildings as meaningful contributors to the community.

Marcus ultimately shares his philosophy on leadership, growth, and entrepreneurship—encouraging others to take the leap, invest in relationships, and lead with integrity.

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Key Takeaways
Your role is to help clients bring ideas to life through architecture
Consistency is key to long-term success
Not every opportunity is worth pursuing
Building a business requires intentional design and planning
Architectural thinking provides a unique lens for business strategy
Scaling from a small team to a larger firm requires discipline and vision
Integrity is essential for building a lasting legacy
Trust and delegation are critical leadership skills
Mentorship can significantly shape your career
Vision and creativity fuel sustainable growth
Architecture carries liability and requires a high standard of care
Effective delegation is necessary for strong leadership
Adapting quickly during COVID-19 was essential for growth
Relationship-building drives business development
Clear communication builds trust within teams and with clients
Buildings should contribute positively to their communities
Collaboration accelerates learning and growth
Leadership is about helping others succeed
Hiring the right people makes a lasting impact
Entrepreneurship is challenging—but worth it

---

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: [email protected]

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Adrian Garcia, B & G Collective, growth marketing, entrepreneurship, small business marketing, digital advertising, local business, construction marketing, project management, AI in marketing, referrals, leadership, results-driven marketing, business growth

Today’s Guest: Adrian Garcia of B & G Collective
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/adrian-garcia-513639133/

This Episode:
In this episode, we sit down with Adrian Garcia, growth marketer and co-founder of B & G Collective, to discuss what it really takes to grow a small business sustainably.

Adrian shares his entrepreneurial journey, including starting a business with his wife, the challenges of early decision-making, and why investing in paid advertising too early can stall growth instead of accelerating it. The conversation focuses on practical growth marketing strategies for small and local businesses, especially in industries like construction, where project management, margins, and referrals play a critical role.

Topics covered include building a strong local reputation before running ads, the importance of a Google Business Profile, transitioning from technician to business owner, balancing operations with marketing, and learning to manage internal systems as a company grows. Adrian also explains how AI can enhance marketing efforts when aligned with core competencies, why referrals remain one of the most reliable growth channels, and how honesty and performance-driven strategies build long-term client trust.

This episode is packed with actionable insights for small business owners, marketers, contractors, and entrepreneurs who want to avoid common mistakes, build a solid foundation, and grow with clarity and purpose.

Key Takeaways
Build a strong local reputation before investing in ads
Paid advertising too early can stall growth
Referrals are one of the most reliable growth channels
Transitioning from technician to owner is critical for scaling
A Google Business Profile is essential for local visibility
Balancing operations and marketing is key to sustainable growth
Strong internal systems support long-term success
AI should enhance, not replace, core competencies
Honesty builds long-term client trust
Growth requires clarity, patience, and disciplined execution

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: [email protected]

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Adrian Garcia, B & G Collective, growth marketing, entrepreneurship, small business marketing, digital advertising, local business, construction marketing, project management, AI in marketing, referrals, leadership, results-driven marketing, business growth

Today’s Guest: Charles Inch
Don’t forget! Like – Comment – Subscribe

Guest Links: https://www.linkedin.com/in/charles-inch/

This Episode:
In this episode, Charles Inch shares a deeply reflective and honest conversation about entrepreneurship, law, identity, and what it really takes to build a meaningful life and business in a rapidly changing world.

Charles discusses his journey as an entrepreneurial lawyer and why the traditional practice of law must be reimagined for the modern age. He explores the emotional and internal challenges entrepreneurs face, explaining how unresolved identity conflicts often surface as external business problems. This conversation goes beyond tactics and dives into self reflection, desire, resilience, and the internal work required to lead effectively.

The discussion also examines the lasting impact of COVID 19 on business practices, how crisis can become a catalyst for transformation, and why understanding personal motivation is essential for sustainable success. Charles shares his perspective on AI and why building an AI resistant life and career requires intention, humanity, and emotional intelligence rather than relying solely on technology.

Throughout the episode, the speakers reflect on legacy, leadership, and the importance of making intentional life choices instead of following societal expectations. This is a powerful conversation for lawyers, founders, and professionals navigating growth, change, and self discovery.

Key Takeaways
Reimagining the role of lawyers in modern society
Entrepreneurship as a personal and emotional journey
How identity influences business outcomes
Viewing losses as learning experiences
The importance of self reflection and internal work
Desire, motivation, and intentional decision making
The impact of COVID 19 on entrepreneurship
AI disruption and building long term resilience
Legacy, leadership, and personal fulfillment
Healing as a foundation for better leadership

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Charles Inch, entrepreneurship, law, identity, leadership, AI, business growth, personal development, resilience, self reflection

Today’s Guest: Justin Brown of Marketers in Demand
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/justinbrown-marketersindemand/](https://www.linkedin.com/in/justinbrown-marketersindemand/)

This Episode:
In this episode, Justin Brown of Marketers in Demand shares an honest and practical conversation about entrepreneurship, marketing, leadership, and what it really takes to scale a business in today’s competitive environment. Justin breaks down the realities of business growth, starting with Hofstadter’s Law and why almost everything in entrepreneurship takes longer than expected. He challenges the misleading success narratives often seen online and explains why focusing on your own path is far more powerful than comparing yourself to others.

Justin shares his journey from a sports radio intern to building a podcasting brand that eventually evolved into a multi-million-dollar B2B tech marketing agency. Along the way, he discusses the role of competitive spirit in leadership, how the pandemic created unexpected growth opportunities, and why consistent daily content creation played a major role in building visibility and demand.

The conversation also explores the future of agency success, including adapting to AI, the importance of sales skills for every professional, and the complexities of mergers and acquisitions. Justin explains why having a unified business model is critical for scaling, how M&A can be used strategically to acquire talent, and what visionary leadership looks like in a rapidly changing market.

Key Takeaways
Entrepreneurship often takes longer than expected due to Hofstadter’s Law
Online success stories rarely show the full reality behind business growth
Focusing on your own journey is more productive than constant comparison
Consistent content creation can drive visibility and market demand
Competitive leadership can strengthen culture and performance
The pandemic created unexpected growth opportunities for many businesses
Sales skills are essential for professionals in every role
AI is reshaping the future of marketing and agency operations
A unified business model is critical for scaling an agency
Mergers and acquisitions can be used strategically to acquire talent and capabilities

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Justin Brown, Marketers in Demand, entrepreneurship, B2B marketing, agency growth, content marketing, AI in marketing, business leadership, mergers and acquisitions, sales skills, marketing strategy, business scaling

Today’s Guest: Allan B. Pedin IV of Randeo.Net
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/allan-b-pedin-iv/](https://www.linkedin.com/in/allan-b-pedin-iv/)

This Episode:
In this conversation, Allan B. Pedin IV shares his journey in the blockchain industry and the story behind his company, Randeo.Net, which specializes in providing random numbers for cryptocurrency systems. Allan discusses the realities of entrepreneurship, emphasizing the level of commitment required to build a successful startup and the importance of deeply understanding your customers and their ecosystem. He explains the concept of customer discovery and how identifying the right customer segment can determine whether a startup succeeds or fails. Allan also explores the technical side of blockchain, including how transitioning from an application layer to a protocol can improve scalability across EVM blockchains. Throughout the discussion, he highlights the role blockchain plays in strengthening data security and trust while sharing his long-term vision for innovation and growth in the space.

Key Takeaways
Understand who your client is and their ecosystem
You need to put 100% of your life into your business
Customer discovery is crucial for understanding market needs
Transitioning from application to protocol can enhance scalability
Identifying the right customer can make or break a startup
Blockchain offers a new layer of data security and trust
Networking and personal connections are vital in business
Financial projections are essential for startup sustainability
The future of blockchain will change how we interact with data
Entrepreneurship requires resilience and a willingness to adapt

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
blockchain, entrepreneurship, customer discovery, random numbers, startup journey, data security, business strategy, EVM blockchains, technology, innovation

Today’s Guest: Katie Keller-Wood
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/katie-keller-wood/

This Episode:
In this conversation, Katie Keller-Wood—entrepreneur, educator, and Montessori guide—shares her holistic perspective on education, entrepreneurship, and work-life balance. Katie explains why work and life are not separate spheres but deeply interconnected, and how Montessori principles can guide both personal growth and business leadership. She unpacks Montessori as both a pedagogy and a philosophy, emphasizing embodied learning, intuition built through practice, and the importance of nurturing the whole person—including spiritual and emotional dimensions.

Katie also introduces the concept of cosmic tasks: the unique roles each of us plays in the world, whether through paid work, caregiving, or creative pursuits. She challenges traditional notions of balance, reframing life as a mosaic rather than a constant tradeoff. Throughout the episode, Katie highlights how noticing misalignment is the first step toward change, how agency empowers transformation, and how it’s possible to pursue meaningful work without losing your soul.

Key Takeaways
Nobody knows the “right” way to do business—trust your judgment
Work and life are interconnected, not competing forces
You can bring all of who you are to your work and mission
Education should nurture the whole person, not just academics
Montessori is both a teaching method and a life philosophy
Practice and repetition are essential for mastery
Intuition develops through experience and embodied learning
Children are naturally curious—education should fan that flame
Cosmic tasks define our unique contribution to the world
All work holds dignity and nobility
Life is a mosaic, not a balancing act
Noticing misalignment is the first step toward change
Empowerment comes from taking responsibility for your choices
You can do important work without losing alignment or meaning

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success—so you can grow without burning out.
This season, Season 2, features innovative entrepreneurs and thinkers shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Katie Keller-Wood, Montessori, work-life balance, holistic education, entrepreneurship, teaching philosophy, personal development, alignment, business coaching, cosmic task, personal growth, purpose, mindfulness, agency

Today’s Guest: Jeff Hammer of Forte Impact Advisors
Don’t forget! Like · Comment · Subscribe

Guest Link:
Jeff Hammer: [https://www.linkedin.com/in/jdhammer/](https://www.linkedin.com/in/jdhammer/)

In this episode, Colin sits down with Jeff Hammer, founder of Forte Impact Advisors, to explore the deeper purpose behind wealth management, entrepreneurship, and consulting. Jeff shares his journey from traditional financial work into a more integrated, purpose-driven approach—one that blends mindset, strategy, and human connection.

Jeff discusses why so many people settle for less than their true potential, how resilience shapes long-term success, and why listening is one of the most underutilized skills in business. The conversation dives into the unique role small businesses play in their communities, the creativity required to navigate challenges, and how tailored financial advice can unlock unexpected opportunities. This episode is a thoughtful look at building wealth—and businesses—with intention and impact.

Key Takeaways

An integrated approach is essential in effective wealth management.
Mindset matters: there’s always a way to unlock potential.
Many people settle for less than their true purpose.
Listening deeply helps uncover real needs and opportunities.
Resilience is one of life’s greatest accomplishments.
Financial advice should be tailored to the individual.
Creativity is critical in problem-solving and growth.
Small businesses have a powerful impact on communities.
Challenges often lead to unexpected opportunities.
Strong relationships are the foundation of lasting success.

But First, Principles with Colin Davis

Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Today’s Guests: Kate Atkisson & Clay Black of Ripple Effect
Don’t forget! Like · Comment · Subscribe

Guest Links:
Kate Atkisson: https://www.linkedin.com/in/kateatkisson/
Clay Black: https://www.linkedin.com/in/clayblack-creative/

In this episode, Colin sits down with Kate Atkisson and Clay Black from Ripple Effect to explore what it really takes to grow a brand that connects with people. Drawing from their experience as marketing strategists and entrepreneurs, they unpack the realities of brand growth, audience connection, and why embracing chaos is often part of the process.

Kate and Clay discuss why so many businesses struggle with marketing, how listening can become a superpower, and why foundational elements like mission and vision matter more than logos and taglines. They also dive into the role of research, the lessons hidden in failure, and how community and networking can help entrepreneurs navigate uncertainty. This conversation is packed with practical insight for small-business owners looking to build meaningful relationships and sustainable growth.

Key Takeaways

Embrace the chaos in entrepreneurship.
Many businesses struggle with effective marketing.
Listening to your audience is crucial for brand success.
Foundational elements like mission and vision are essential.
Failure is a valuable part of the learning process.
Community and networking provide critical support.
Research helps clarify audience needs.
Flexibility and adaptability drive long-term growth.
Relationships matter more than branding elements alone.
It’s okay - and wise - to seek help from experienced mentors.

But First, Principles with Colin Davis

Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Today’s Guest: Katherine Ross of Ross Media Solutions
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/

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This Episode:

In this episode, Colin sits down with Katherine Ross of Ross Media Solutions to discuss entrepreneurship, marketing, and what it means to truly put people first in business. Katherine shares her journey working within a family business and how her values have shaped both leadership decisions and long-term strategy.

They explore the evolution of media and marketing, the continued relevance of print for senior audiences, and the challenges multi-generational businesses face when adapting to change. Katherine also outlines her vision for serving the senior-care industry and why embracing uncertainty, self-reflection, and win-win thinking is essential for sustainable growth.

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Key Takeaways

Put people first to get ahead in business.

Good decisions don’t always show up in a spreadsheet.

Excel sheets provide structure and clarity for management.

Business flourishes when everyone involved is happy.

Print media still matters for the senior demographic.

Multi-generational businesses must evolve to stay relevant.

Taking care of employees leads to long-term success.

Entrepreneurs must learn to embrace uncertainty.

Serving the senior-support industry is a growing opportunity.

Self-reflection shapes strong business philosophy and leadership.

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But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

---

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [[email protected]](mailto:[email protected])

---

About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.