Ah , yes ......Concentrates ! 

This product has probably created more confusion and fear than any other product we use , including Bleach !

Why is that ?

Well , it because , in most cases , concentrates are the one family of hair color, that get the least amount of explanation in our industry. Vague explanations and confusing information like "our concentrates have no level"! 

Now , tell that to a hair colorist who was trained in levels and you send them into a tailspin.

That's why the sale of concentrates does not compare to normal hair color sales. Because no one helps the hair colorist understand what they are and how to use them.

Join Max and I as we shed some light on this mysterious product and why it can be an essential tool in the hair color process.

Enjoy the Listening !