In this episode of The Modern Hairstylist Podcast, host Hunter Donia and special guest Jodie Brown break down the four essential systems that every independent hairstylist needs in place to scale sustainably in 2025. If you're feeling overwhelmed by all the hats you wear as a beauty business owner—marketing, client care, admin, and more—this episode will help you get clarity on where to focus your energy so your business can grow without burning you out.

Hunter shares the exact four “departments” that every stylist needs to build out in their business, how to identify which one is currently holding you back, and how to use your data to make smart, strategic decisions. If you want to work smarter—not harder—in 2025, this is your roadmap.

Key Takeaways:

💡 The Four Key Departments: Learn how to break your business into foundational systems—Marketing, Client Experience & Sales, Operations, and Strategy—and why each one matters.

📊 How to Diagnose What’s Not Working: Use real numbers and client behavior to pinpoint where your energy actually needs to go (it might not be where you think).

🧠 The Most Overlooked Growth Opportunity: Why “outside the chair” client experience is the secret weapon to standing out and staying booked in a competitive market.

🌀 From Chaos to Clarity: How systematizing your business allows you to stop running in circles and start seeing long-term results.

🧱 The Real Reason You’re Burnt Out: Why hustling across every department at once keeps you stuck—and how to shift into focused, intentional growth instead.

Why You Should Listen:

If you’re a stylist who’s working nonstop but still not seeing the growth you want—this episode is for you. Whether you're just getting started or already fully booked, Hunter gives you the tools to think like a CEO and build a beauty business that thrives in 2025’s fast-changing industry landscape. It’s time to focus your energy where it actually moves the needle, and finally scale with confidence.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you’ve ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.

Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.

Whether you’re fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.

Key Takeaways:

🔹 The Real Reason Price Increases Feel So Personal: Understand why it's harder for hairstylists to raise prices compared to other industries—and how to shift your mindset.

🔹 How to Know You’re Ready: Hunter explains the two types of price increases and how your business numbers (not your emotions) should guide your decision.

🔹 Non-Confrontational Communication Tips: Learn exactly how to roll out a price change without guilt, awkwardness, or assuming your clients will leave.

🔹 Mistakes to Avoid: From posting increases on social media to over-explaining—here’s what not to do when raising your prices.

🔹 Client Retention Through Value: How to reinforce your pricing by reminding clients of the premium, personalized experience they already love.

Why You Should Listen:

If you’ve been waiting for the right moment to raise your prices—or if fear has kept you stuck—this episode will walk you through the mindset, math, and messaging needed to do it with confidence. Whether you're charging your worth for the first time or rethinking your entire pricing structure, this episode will help you make empowered, sustainable decisions for your business in 2025 and beyond.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares the full process of how he built a fully booked salon suite in just three months, even after relocating to a completely new area with no existing clientele. If you’re an independent hairstylist looking to fill your books fast—without burnout—this episode is packed with actionable strategies to help you do just that.

From niching down the right way to creating a client experience that fuels referrals, Hunter breaks down exactly what worked, what didn’t, and how you can replicate his success in 2025.

Key Takeaways:

🔹 Why Client Experience Comes First: Learn why retention is just as important as attracting new clients—and how an unforgettable experience can grow your business faster than social media alone.

🔹 The Power of Specialization: How choosing a niche (without boxing yourself in) can help you stand out and attract high-quality, loyal clients—even in a small town.

🔹 Marketing That Works Fast: The proven strategies Hunter used to consistently attract 5+ new client requests per week—and how you can apply them to your business.

🔹 The Overwhelm Factor: The unexpected challenges of rapid growth, why burnout almost derailed everything, and how Hunter streamlined his systems to create a sustainable, profitable business.

🔹 Implementing Boundaries & Systems: How to confidently raise your prices, set up online booking, and stop working six-day weeks—without losing clients.

Why You Should Listen:

If you’ve ever wondered how long it really takes to build a booked-out business as an independent hairstylist, this episode is your blueprint. Whether you're starting from scratch or need to scale without burnout, Hunter’s firsthand experience will help you work smarter, not harder—so you can grow a business that supports your life (instead of taking over your life).

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.

With client expectations evolving and competition fiercer than ever, offering great hair isn’t enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.

If you want to know how to build a high-end experience that clients can’t stop talking about (and are happy to pay top dollar for), this episode is a must-listen.

Key Takeaways:

🔹 Personalization Pays Off: Learn why clients are willing to spend more when their experience feels custom-built just for them — and how to implement personalized touches that actually matter.

🔹 Beyond Great Hair: Discover why beautiful balayage or perfect blonding isn’t enough to justify premium prices — and what truly sets top-earning stylists apart.

🔹 Systematizing Luxury: How to create a consistent, high-end client experience (even on your busiest days) by using simple systems that ensure every guest feels valued.

🔹 The Secret to Retention: Uncover the surprising reasons clients leave — and how a small communication shift can massively boost client loyalty and referrals.

🔹 Luxury Without Burnout: Hunter shares how to deliver a premium experience without overextending yourself, so you can protect your energy while still exceeding client expectations.

Why You Should Listen:

If you’re ready to charge what you’re worth without the fear of losing clients — and want to feel confident that every client who sits in your chair understands the value you bring — this episode will show you exactly how to blend personalization, smart systems, and next-level service into a sustainable, high-end salon experience.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown tackle a hot topic in the hairstylist community—should independent hairstylists consider returning to commission salons? With rising burnout, increasing client expectations, and the ever-growing responsibilities of running a business, some stylists are wondering if the structure and support of a commission salon might be the better path.

If you’ve ever felt overwhelmed by the pressure of being both the stylist and the CEO of your business, or if you’ve questioned whether the freedom of independence is worth the hustle, this conversation is for you.

Key Takeaways:

🔹 The Realities of Independence: Learn why so many stylists flocked to independent spaces post-pandemic—and why some are now second-guessing that choice.

🔹 What Makes Commission Salons Work (or Not): Uncover the leadership gaps and common struggles that gave commission salons a bad reputation—and how some modern salons are changing the game.

🔹 Should You Go Back? Discover the key questions every independent stylist should ask themselves before deciding to return to a commission salon.

🔹 Is It Burnout or a Broken System? Hunter shares how smart systems, automation, and better boundaries can transform your independent business—and why going back to commission might not be the quick fix you think it is.

🔹 Choosing Your Hard: Every path in the beauty industry comes with challenges—find out how to decide which “hard” is worth it for you.

Why You Should Listen:

Feeling overwhelmed by the constant juggle of running your business behind the chair? Wondering if you’d be happier (or more profitable) back in a commission salon? Before you make any big decisions, tune in to this episode for an honest, no-fluff breakdown of the pros, cons, and what it really takes to thrive as an independent hairstylist—or as a commission stylist in 2025.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.

If you’re feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.

Key Takeaways:

🔹 Streamlined Client Communication: Discover how to simplify client inquiries and bookings with one centralized system—no more scattered DMs and missed messages.

🔹 Tech You Can’t Ignore: Learn why mastering technology, from digital forms to email marketing and Canva, is no longer optional for hairstylists who want to stay competitive.

🔹 Healthy Boundaries, Happier Business: Find out how to set boundaries with clients while maintaining a high level of service and professionalism.

🔹 Mindset Shifts for Success: Understand why embracing change, staying curious, and investing in your skills is essential for long-term success.

🔹 Saving Time with Smart Systems: Discover how a little effort upfront can save you countless hours in the long run, giving you more freedom and flexibility.

Why You Should Listen:

Feeling burnt out by the never-ending demands of running a business? Wondering how to balance personal connection with efficient systems? This episode will show you how to master modern tools, protect your peace, and deliver an unforgettable client experience without sacrificing your well-being.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn’t just a trend—it’s a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.

Hunter and Jodie dive into what it really means to specialize (hint: it’s not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you’re struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.

Key Takeaways:

🔹 Why Generalists Get Lost in the Noise – Learn why hairstylists who try to market themselves as a “color specialist” or “blonding expert” may be missing the mark.

🔹 How to Choose the Right Niche for You – Discover whether you should specialize in a technique or an experience—and why this choice is crucial for growth.

🔹 Marketing Your Specialization Effectively – It’s not enough to do the work—you need to position yourself correctly so your ideal clients can find and trust you.

🔹 The Biggest Specialization Mistakes – Avoid the common missteps that keep stylists stuck in a generalist mindset and failing to attract the right clients.

🔹 What’s Not Working in 2025 – From pricing transparency to social media trends, Hunter and Jodi discuss what’s no longer effective and how to stay ahead of the curve.

Why You Should Listen:

If you’re tired of inconsistent bookings, low-paying clients, and struggling to stand out in a saturated market, it’s time to refine your approach. This episode will help you get clear on what you want to be known for, attract the right clients, and confidently grow your business in 2025.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn’t enough to attract and book your dream clients.

Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.

Key Takeaways:

🔹 Why Posting Hair Photos Isn’t Enough Anymore – Learn why hairstylists need to shift their focus beyond just showcasing their work.

🔹 The #1 Social Media Mistake Stylists Make – Avoid the biggest misstep that’s keeping potential clients from booking with you.

🔹 How to Optimize Your Profile for Discoverability – Simple SEO strategies to make sure your ideal clients can actually find you.

🔹 Understanding the Client Journey on Social Media – Learn how to meet potential clients where they are, from awareness to booking.

🔹 The Truth About Trends & Engagement – Should you be chasing viral trends? Hunter and Jodi discuss when to leverage them and when to ignore them.

Why You Should Listen:

If you’re tired of posting and hoping for the best, or wondering why your content isn’t converting into paying clients, this episode is a must-listen. Hunter and Jodi break down how to refine your social media strategy, create content that resonates with the right audience, and ultimately, book more dream clients with less effort.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with branding expert and creative director Marisa Burgett to talk all things branding photoshoots—why they matter, how to make them truly represent your brand, and how to make the process fun instead of overwhelming.

If you've been putting off getting professional branding photos because you're unsure about the investment, nervous about being in front of the camera, or just don’t know where to start—this episode is for you! Hunter and Marisa break down exactly how hairstylists can create branding photos that set them apart, attract their dream clients, and capture their unique salon experience.

Key Takeaways:

• Beyond the Scissors & Blow Dryers: Why your branding photos should tell a story and showcase the experience of working with you—not just your tools.
• How to Nail Your Brand Aesthetic: Learn how to align your personality, client vibe, and salon experience into a cohesive visual identity.
• What to Do Before Your Shoot: The biggest mistakes hairstylists make when planning a branding session—and how to avoid them.
• Props, Poses, & Authenticity: Ideas for making your photos stand out, from including real clients to capturing genuine, candid moments.
• Finding the Right Photographer: How to choose someone who gets your vision and will help you feel comfortable in front of the camera.

Why You Should Listen:

Branding photoshoots aren’t just about looking professional—they’re about creating an emotional connection with your ideal clients. If you want to raise your prices, book more aligned clients, and make your brand instantly recognizable, this episode will help you make the most of your next shoot.

Follow Marisa: https://www.instagram.com/marisaburgett_creative

Check out Marisa's resources here: https://marisaburgett.com/

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Retention isn’t a one-size-fits-all concept, especially for hairstylists running unique business models. In this episode of The Modern Hairstylist Podcast, we’re challenging the traditional ideas of success and diving into why a low-retention clientele doesn’t have to mean low revenue—or failure. If you’ve ever wondered how to make the most out of clients who only see you once or twice, this episode is for you.

What You’ll Learn in This Episode:

• The Real Deal on Retention: Why retention rates vary across different business models and why that’s okay.
• The Risks and Rewards of Low Retention: What makes this business model both exciting and challenging.
• How Retention Impacts Growth: The overlooked connection between retention and key decisions like pricing and marketing.
• Rethinking Client Value: Why focusing on frequency isn’t the only way to build a successful hairstyling business.

Why It Matters:
For stylists specializing in high-ticket services, major transformations, or clients with low-frequency needs, traditional retention metrics might not tell the whole story. It’s time to rethink the numbers and focus on strategies that make sense for your unique business.

Learn why client retention isn’t the ultimate measure of success and discover the surprising ways you can build stability, boost income, and reduce stress—even with clients who rarely return.

Who This Episode is For:

• Hairstylists running low-retention models like transition services or high-maintenance transformations.
• Stylists wondering if their low client return rates are a red flag or just part of the game.
• Anyone ready to break free from outdated retention myths and embrace a modern approach to business.

Don’t Miss:
Hunter’s insights into how to shift your mindset about retention and redefine what success looks like for your business.

Tune in to The Modern Hairstylist Podcast for actionable strategies, empowering advice, and a fresh perspective on retention.

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