In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown get into a topic Hunter has been teaching and refining with his Mastermind and Modern Stylist Movement members for the past year: what has actually changed when it comes to building, optimizing, and maintaining a website as a hairstylist right now, and why what worked a few years ago is no longer enough.

Hunter is honest that he hates building websites just as much as you do. But he is equally clear that if you want to attract high ticket clients and charge high ticket prices, your website has to look and perform the part. This episode covers exactly what that means in today's landscape.

Key Takeaways:

🤖 AI Website Builders Are Changing Everything: Hunter breaks down why he has moved away from traditional drag and drop builders like Wix, Squarespace, and Showit in favor of AI powered builders like Lovable and Base44. The difference is not just convenience, it is performance, speed, and the ability to add backend SEO code that traditional builders simply cannot do for you.

🔍 SEO Is More Important Than It Has Ever Been: Clients are now finding their hairstylists through Google AI summaries and chatbots, not just traditional search. Hunter explains why this makes SEO more specific and more competitive than ever, and what you can do right now to make sure you are showing up where your ideal clients are actually looking.

📄 Specialty Pages Are A Game Changer: Having a dedicated page on your website for your specialty service, whether that is extensions, curly hair, or Brazilian blowouts, sends a powerful signal to Google and AI crawlers that you are an authority in that specific area. Hunter walks through exactly what that page should include to actually convert the clients who land on it.

⭐ Social Proof Should Be Everywhere On Your Website: Hunter is direct: between every single section of your website, there should be a testimonial, a before and after, or a client story. The more social proof that exists on your site, the more trustworthy you appear to both potential clients and the AI systems recommending you.

⚠️ Know When Not To Make The Switch: Hunter closes with an important caveat. If your current website is already performing well and getting you found on Google consistently, disrupting it may not be worth it right now. He walks through when it makes sense to wait and when it makes sense to make the move.

Why You Should Listen: Whether you have been putting off dealing with your website or you are actively trying to figure out how to get found by more of the right clients online, this episode gives you an honest and practical breakdown of what is actually working right now and what you should be prioritizing to stay competitive in 2026 and beyond.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown get into one of the most exciting shifts Hunter has been making with his Mastermind and Modern Stylist Movement members over the past year: moving beyond using AI as a chatbot and actually putting it to work as a behind the scenes operator in your business.

Hunter is clear that going back and forth with ChatGPT to make a caption is not what this episode is about. This is about what it looks like when AI is genuinely replacing labor, running automations, and doing things for you completely hands off so you can stay focused on the work that actually requires you.

Key Takeaways:

✍️ AI That Auto-Drafts And Posts Your Blog For You: Hunter walks through how his students have set up systems where AI pulls from their own content bank, writes a blog post on a consistent schedule, and either auto-posts it or sends a draft for a quick review before it goes live, and then automatically turns that blog post into a Google My Business update as well.

⭐ Automated Review Responses That Sound Like You: Hunter breaks down how his students have set up automations that respond to five-star Google reviews within 12 hours without them lifting a finger, including smart filters that flag anything that needs a human response before anything goes out.

📋 An AI Consultation Note-Taker That Builds Client Profiles: Hunter shares one of his favorite tools inside Modern Stylist Movement: a consultation recorder that transcribes your appointments, summarizes the conversation, builds a client history profile, integrates with Square, and generates a follow-up email ready to send in seconds.

🤖 A Custom AI App That Recommends The Right Service To Book: Inspired by a Mastermind student expanding into a micro salon, Hunter built a custom AI trained webpage that reads a client's digital consultation form answers, recommends the right service, and only shows the booking link for that specific service so clients cannot accidentally book something cheaper.

📧 AI That Drafts And Designs Your Email Marketing For You: Hunter talks through how his students are connecting AI to their email marketing software to create fully branded, beautifully designed email drafts that are ready to send with minimal effort, making it easier than ever to actually show up in their clients' inboxes consistently.

🌐 AI That Builds And Optimizes Your Website: Hunter shares how AI website builders are completely changing the game for stylists who have been held back by tech overwhelm, including the ability to add backend SEO code that Wix and Squarespace are not doing for you automatically.

Why You Should Listen: If you have been using AI to write captions and not much else, this episode will completely shift how you think about what is possible. Hunter shares real examples of what his students are actually implementing right now, and makes a compelling case that the real power of AI is not in the conversation but in the automation.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dive deep into a conversation that started on Hunter's Instagram and clearly struck a nerve. A post about gender and length based pricing got 11,000 views and 57 comments, and the discourse made it clear that this topic needed more than a carousel could hold.

Hunter unpacks the full nuance behind his original statement: charging based on who someone is, whether that is their gender, their hair density, or their length, is by definition discriminatory. And beyond the moral argument, it is also just bad business. This episode breaks down why, and what to do instead.

Key Takeaways:

⚖️ Charge For The Work, Not The Person: Hunter's core argument is simple. What is on the line item of your service menu should reflect the labor, the time, and the product you are using, not who is sitting in your chair. A pixie cut can take longer than a trim on long hair. Length alone is not an accurate indicator of anything.

💰 Genderless Pricing Is A Profit Decision As Much As A Moral One: When you are charging men significantly less than women for the same amount of time, you are earning less per hour every time a man sits in your chair. Hunter breaks down why going genderless is not just the right thing to do but the more profitable structure for your business.

📋 How To Actually Structure Your Service Menu: Instead of charging extra for thick hair or long hair on the line item, Hunter recommends building a base service with a time and product variation tier. The language on your menu should describe what you are doing, not who you are doing it for.

😤 Scarcity Is The Real Reason Stylists Are Afraid To Make The Switch: Most of the pushback Hunter sees around genderless and length neutral pricing comes from stylists who are still operating on thin margins and feel like every dollar counts. Hunter is empathetic but clear: nickel and diming clients based on what they were born with is more likely to hurt your bookings than help your bottom line.

🗣️ The Way You Say Things Matters: The comments on Hunter's post proved the point of the post. Nuance gets lost in short form content, and the way you communicate your pricing to clients has a direct impact on how it lands, how they feel about it, and whether they come back.

Why You Should Listen: Whether you are still charging men less, adding length fees to your service menu, or just trying to figure out how to price more fairly without losing income, this episode gives you the honest business and ethical case for rethinking how you charge, and exactly how to structure it so it actually works.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dig into one of the most common challenges Hunter is seeing as he works with more and more salon owners: how do you actually get your team on board with the changes you are making, and how do you get your clients to follow your lead without it turning into a constant uphill battle?

Hunter pulls from his own experience as a leader and from the real conversations he is having inside Mastermind right now to walk through a leadership framework that is rooted in core values, honest feedback, and empowering people to come up with their own solutions. This one applies whether you have a team of ten or a clientele of one hundred.

Key Takeaways:

🎯 It All Starts With Who You Hire: Hunter is honest that the shitty but real answer to most leadership problems is that it starts with hiring the right person in the first place. When your team shares your core values, hard conversations become productive ones instead of dead ends.

📋 Make The Intangible Tangible: Telling someone to be cleaner or more professional is not enough. Hunter walks through how to document your standards with real examples so that feedback is never personal, it is just a comparison between the expectation and the reality.

🪞 Let Them Self-Evaluate First: Before you share your feedback, ask your team member to rate themselves. This creates self-reflection, gives you insight into where their head is at, and makes the conversation a two-way dialogue instead of a one-sided lecture.

💡 Ask For The Solution, Do Not Give It: One of Hunter's most practical takeaways is that when something needs to change, your job is not to hand someone the answer. Ask them what they are going to do about it, get a specific and tangible plan, and then follow up on it. Vague commitments like "I'll just be better" do not count.

🤝 You Are Always On The Same Team: Whether you are talking to a stylist or a client, Hunter's through line is the same. Lead with the fact that you are on their side and that any change you are asking for is ultimately about serving them better, and the response will almost always be more receptive.

Why You Should Listen: If you have ever felt like you are constantly chasing bad behavior, repeating yourself, or bracing for a hard conversation, this episode reframes what leadership actually looks like in a salon setting. Hunter gives you a practical, step by step approach to building a team and a clientele that holds itself accountable so you do not have to.

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In this bonus episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown come back to finish what they started. Gray transformations were promised in the trending service niches series and then completely forgotten, so consider this the part three that the Modern Stylist Movement group asked for.

Gray transformation is one of the most in demand niches in the industry right now, and it is also the only one on the list that is deliberately designed to make your clients visit you less often. Hunter and Jodie break down what that actually means for your business, and how to build around it instead of getting blindsided by it.

Key Takeaways:

💰 The Ticket Is High Because The Expectation Is Already Set: Most clients walk in already knowing this is a long, multi process, high investment service. They have Googled it, they have budgeted for it, and they are treating it as a worth it investment because it buys them out of endless root touch ups. That predisposition is the reason you can charge accordingly without a fight.

📉 The Big Con Is Lifetime Customer Value: This is the one nobody warns you about. The entire point of the service is that the client stops coming in as often, which means the niche is built to lower the total amount that client spends with you. Hunter is direct about the fix: get intentional about frequency, keep them tied to the salon with cuts, toners, and treatments, and understand that this model runs on a constant flow of new clients.

🪞 Identity Marketing Is Your Unfair Advantage: Jodie makes the case that going gray is one of the biggest identity shifts a client will ever go through, and that is exactly why the marketing works so well. The transformations are visually shocking, the demographic is easy to target, and clients are willing to leave their current stylist and travel hours for someone who has clearly branded themselves as the person who does this.

⚠️ The Labor Is Not Just In The Chair: Between gray blending and full transformation there is a whole spectrum of approaches, and no two stylists do it the same way. That means constant education, expectation setting, and consultations that balloon out of control. Hunter shares the fix one stylist used to cut a 30 minute consultation down: stop writing paragraphs of disclaimers nobody reads and replace them with one bold statement.

💵 If The Labor Is Brutal, The Price Should Reflect It: Hunter tells the story of a stylist charging around a thousand dollars, drowning in requests, and completely burnt out on the service. The advice was simple. Double it. If the demand is that hardcore, the price is the leverage, and that is how you turn an exhausting specialty into fewer appointments and more time off.

Why You Should Listen: If gray transformations are on your radar, this is the honest breakdown of what you are signing up for before you commit. And the bigger point carries across the whole series. There is no perfect niche with no downside. Every specialty comes with a challenge attached, and the win comes from knowing exactly where yours is weak so you can protect against it and take the full upside.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown wrap up their two part series on trending service niches by breaking down the pros and cons of toppers, men's toppers, gray transformation, and trichology. If you have not listened to part one yet, Hunter strongly recommends starting there first.

This episode gets into some of the more complex and emotionally heavy niches in the industry right now, and Hunter is as honest as ever about what the opportunity actually looks like versus what the marketing around it might be leading you to believe.

Key Takeaways:

🪮 Toppers: A Powerful Service, But Know What You Are Signing Up For: Toppers can be an incredible addition to an extension business, offering more solutions to a clientele that is already primed to invest. But Hunter is clear that this niche comes with more emotional weight, more medical nuance, and a more specific type of client who requires a higher level of trust and sensitivity than your average service.

👨 Men's Toppers: An Underserved Market With Serious Income Potential: Hunter gets personal here, and makes a compelling case for why men's toppers might be one of the most overlooked opportunities in the industry right now. The demand is there, the loyalty is there, and almost nobody is offering it well. If you are a barber or stylist willing to get the right training, Hunter thinks this is a niche worth serious consideration.

🔬 Trichology: High Ticket, But This Is Not Low Hanging Fruit: Hunter is seeing a big boom of stylists jumping into trichology certifications, and he wants you to slow down before you spend thousands of dollars on one. The certifications and equipment can be a massive upfront investment, the marketing is a completely different game than traditional hair services, and positioning yourself as a credible option over a doctor takes significant time, strategy, and effort.

⚖️ Every Niche Requires You To Choose Your Hard: The through line across both episodes is that specializing is one of the most powerful things you can do for your business, but every niche brings its own unique set of challenges. The goal is not to find the perfect one with no cons. It is to find the one whose cons you are actually willing to work through.

Why You Should Listen: Whether you are actively considering one of these niches or just trying to understand what the landscape looks like, this episode gives you the honest, unfiltered breakdown that most people in the industry are not talking about. Hunter closes out the series with real talk about which of these niches are truly accessible for most stylists and which ones are more of a long term career pivot than a service add-on.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown kick off a two part series breaking down the real pros and cons of some of the most popular service niches in the hair industry right now. Hunter has said for years that niching down is one of the most powerful things a stylist can do for their business, and this episode is proof of that. But it also gets honest about the fact that every niche comes with its own unique set of challenges that do not always get talked about.

Hunter pulls directly from his experience working with over 20 six figure, fully booked Mastermind students, the majority of whom have a service specialty, to walk through what these niches actually look like from a business perspective once you are inside them.

Key Takeaways:

🧖 Head Spa: High Demand, But Is It Sustainable? The head spa trend is creating explosive growth for stylists who jump on it early, and the content marketing almost sells itself. But Hunter is honest that building your entire business on a trend is a risk, and that the marketing strategy for this niche is closer to a spa than a traditional hair business, which requires a very different approach to retention, gifting, and pricing.

🌀 Curly Hair Specialist: Massive Demand, Massive Operational Challenges: This is the niche Hunter has the most hands on experience with through his students, and he is clear that curly specialists are some of the most in demand stylists out there. The problem is not getting clients, it is managing the volume, the low conversion rates, the emotional weight of the work, and the lower frequency of return visits. Hunter shares how he has helped his curly specialist students crack the code on all of it.

💇 Extensions: High Ticket, High Retention, High Risk: Extensions can be extraordinarily profitable, and the before and after content practically markets itself. But Hunter breaks down the concept of client concentration risk, the volatility of inventory supply, the higher barrier to entry, and why building your entire business around a small number of high ticket clients is a model that requires careful strategy and strong new client flow to stay stable.

🎯 Every Niche Creates A Different Game: The through line of this episode is that specializing is powerful, but it changes the rules of how you grow and scale. The problems you face as a niche stylist are fundamentally different from those of a generalist, and understanding that upfront can save you a lot of confusion and frustration down the road.

Why You Should Listen: Whether you are considering diving into one of these niches or you are already in one and wondering why certain things feel harder than they should, this episode gives you the honest, unfiltered business breakdown that most people in the industry are not talking about. Tune in for part two where Hunter and Jodie Brown cover toppers, men's toppers, gray transformation, and trichology.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dig into a conversation that comes up constantly at the higher levels of business: you have hit a glass ceiling, you know you want more, and suddenly you are looking left and right at every possible next move instead of figuring out how to keep going up.

Hunter shares a real story from a current Mastermind student who is making incredible money working three days a week, has strong demand, and is still feeling capped. The options on the table were a digital product, becoming an influencer, hiring an assistant, or doubling down on her most profitable service. This episode breaks down exactly how Hunter thinks through those decisions and what he helps his students land on.

Key Takeaways:

🪟 When You Hit A Glass Ceiling, You Start Looking Sideways: Hunter explains why high performers instinctively start chasing new ideas when growth stalls, and why that sideways energy is almost always harder and riskier than doubling down on what is already proven to work.

⚖️ Every Growth Option Has A Cost: Whether it is a digital product, an assistant, or a new service direction, every path forward comes with its own friction, discomfort, and learning curve. Hunter is clear that none of these options are easy, which means the question is not which one is painless but which hard you are willing to choose.

📈 Double Down On The Most Profitable Service First: When the goal is simply to make more money, Hunter almost always comes back to the same answer: look at your most profitable service per hour and figure out how to fill more of your calendar with it. It is already proven, your audience already exists, and the revenue math usually works out to be significant.

🔥 Passion Is A Valid Variable In The Equation: Hunter gets nuanced here. Even when the strategic path is clear on paper, if you have zero excitement about it, you are not going to go above and beyond to make it work. If there is something you are genuinely obsessed with, that passion can actually move the needle in ways that a clean strategy without motivation cannot.

🧭 A Great Consultant Helps You Find Your Own Answer: Hunter shares how he approaches these conversations with Mastermind students by laying out the pros, cons, and risks of each option without pushing his own bias, and then letting the person lead themselves to the right decision for their business and their life.

Why You Should Listen: If you are in a season where you feel like you have maxed out what got you here and you are not sure which direction to grow next, this episode gives you a real framework for thinking it through. Hunter is honest, practical, and grounded in what actually works, and this conversation is one of the most useful ones he has had on the podcast for stylists at the higher levels of business.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down something Hunter has been seeing come up again and again in his private coaching calls: stylists spiraling over business advice that was never meant for them in the first place.

Hunter shares three real conversations he had recently with stylists who were each convinced they had a major problem in their business. Spoiler: none of them actually did. This episode is about learning how to filter the noise, read your own numbers, and stop letting general advice pull your focus away from what actually matters for your unique situation.

Key Takeaways:

🔢 Your Numbers Are The Answer: The fastest way to know whether a piece of business advice applies to you is to look at your data. If your numbers tell you something is working, it is working, regardless of what a podcast, an expert, or an Instagram post says you should be worried about.

🚫 One-Size-Fits-All Advice Has A Ceiling: General industry advice is built for the majority, and the majority has not hit six figures yet. Once you are in that space, your business is too unique and too nuanced for blanket rules to reliably apply. Hunter is clear that what got you here is probably not what gets you further.

🎯 You Have To Diagnose The Right Problem First: Hunter walks through his framework for identifying whether you have the right problem paired with the right fix, the wrong problem with the right fix, or some messy combination of both. Fixing the wrong thing, no matter how well you do it, will not move the needle.

💡 More Leads Is Not Always The Answer: In one of the three examples, a salon getting 10 new client requests a day was convinced they needed better SEO. They did not. They had a conversion problem. Hunter breaks down why chasing more traffic when your follow-through is broken is a waste of time and energy.

🧠 Stop Rebranding When Your Brand Is Working: Hunter gets into why hairstylists, especially creative ones, tend to gravitate toward fun, visible fixes like a rebrand when the real issue is something less exciting to tackle. If ideal clients are finding you and booking, your brand is not the problem.

Why You Should Listen: If you have ever heard something on a podcast, in a class, or from a mentor and immediately started questioning everything about your business, this episode will help you get out of your own head. Hunter gives you a practical way to evaluate advice against your own numbers so you can stop spiraling and start focusing on what actually needs your attention right now.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown get into a topic Hunter feels strongly about: the ways hairstylists and beauty professionals are misusing AI right now, and why it is quietly doing more damage than good to their brands, their businesses, and their client relationships.

Hunter is clear that this is not an anti-AI episode. He uses it extensively in his own business and with his students. But there is a big difference between using AI smartly and using it carelessly, and this episode is about helping you tell the difference before it costs you.

Key Takeaways:

🤖 AI Does Not Know Your Industry Better Than You Think It Does: When you ask a large language model for hairstylist specific business advice, it is pulling from what the majority of stylists have historically done online, which Hunter points out is largely ineffective. The industry has not had strong business fundamentals until recently, and AI is reflecting that back to you.

✍️ Do Not Let AI Write Your Copy From Scratch: If you cannot tell the difference between AI generated content and your own voice, you are not ready to be using it for captions, emails, or any client facing copy. Hunter explains how AI flattens your brand, creates a homogenized look and feel, and erodes the trust your audience has in you.

🖼️ AI Generated Images Are Being Clocked And Boycotted: Younger generations in particular are actively calling out and avoiding businesses that use AI generated visuals. Hunter is direct: right now, the risk to your brand reputation is not worth it.

💬 Never Use AI To Handle Hard Client Conversations: Outsourcing a difficult response to AI, whether it is a tough text exchange or a public review reply, is a risk to your most important relationships. Hunter shares a real example of a client who noticed and responded badly, and explains why human communication in high stakes moments is non-negotiable.

📊 Be Careful With AI Inside Your Booking System: From inaccurate metrics to privacy concerns around your client data, Hunter breaks down why the AI features being built into booking platforms deserve a lot more skepticism than most stylists are giving them.

🔒 Your Data Is Not As Private As You Think: Even when companies say they are not training on your data, they are storing your conversation history. Hunter walks through what that means for you legally and why feeding sensitive client information into these tools carries real risk.

Why You Should Listen: AI is not going anywhere, and Hunter is not asking you to stop using it. But if you are using it without the right knowledge or oversight, it could be quietly undermining your brand, your client trust, and your business data. This episode gives you the awareness to use it responsibly and stay ahead of the stylists who are getting it wrong.

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