Welcome BACK to Salon Ownership Unfiltered where I finally got to link up with Diana aka @DVCOLOUR the owner of @VIVIDSALONDV where we dove into salon ownership, building a brand and so much more. I have followed and admired Diana for many years and am excited for you to hear her story!

Amazing episode today with Misty Jayne! She's an amazing accountability coach that helps hairstylists with money!

https://www.mistyjayne.com/financial-flow

Are you doing this super unprofessional thing?

Hi friends! I don't talk about Mom life that much but heres how I have been managing it and balancing being a small business owner and first time mom with one mantra!

This podcast is brought to you by @marlobeautysupply ! If you aren’t shopping at Marlo beauty already, you HAVE to check them out! Here are a few ways as a salon owner to keep your stylists busy: First off - you need to look cohesive and professional or stylists will not want to work with you. Market to the stylists and clients you want to work with - that brings me to # 1 1. Establish a brand! Use canva to create a brand kit - I will be talking about this in my class on Monday (the 360° Guest Experience - comment 360 below for details) 2. Work a content strategy - post 3 kinds of content and focus the most on awareness and consideration content and less on conversion content - ads are much better for conversion content to retarget the clients viewing your content which brings me to # 3 3. RUN ADS! We are always running ads to keep our staff busy. It’s a great way to buy back your time and retarget the people viewing content. It takes 16 times of seeing your brand for someone to make a decision to book it’s a no brainer to run ads otherwise you’re gonna book slowly! Salon owners if you need help with this it is absolutely insane not to join my Mastermind Group @thenetworkmastermind. Here you will have access to 1 coaching call / month with me (group LIVE q+a) and my 2025 curriculum the 360 Guest experience plus all of my other online education for $50/month.

This episode is me doing a Q+A from my Mastermind Facebook group! I got some really good questions and I wanted to share my answers here on the podcast. I answered questions like: How to get OUT from behind the chair but still stay inspired? Whats the difference between an owner and a leader? What should I know while I am looking for my new space (leaving a suite)? and more! I also mentioned donating to the PBA disaster relief fund: https://www.probeauty.org/disaster-relief-fund/

This season we are focused on improving your end to end salon experience! This series is great for all stylists, salon owners, booth renters and suite owners! To join my mastermind group and gain access to this year's curriculum and coaching, visit www.thenetworkmastermind.com 

It's been real! Thank you all so much for joining me on this journey! If you are looking to elevate your guest experience in 2025, my focus will be on the end to end salon experience. I am so excited to work on what I believe truly matters in our industry and that is providing an amazing experience to our clients. Love you all so much and happy new year!

🎙️ Episode 157: In this episode, we’re joined by Scott Moon @‌scott._.moon, CEO of Salon S.O.S. @salon.s.o.s, a digital marketing and social media consultant dedicated to helping salons thrive. Scott is a salon growth catalyst who specializes in creating effective loyalty programs that not only boost customer retention but also help salons stop leaving money on the table.

Scott shares his expert insights on how to build strong loyalty within your salon, ensuring clients keep coming back while maximizing revenue. If you’re looking to enhance your salon’s marketing strategy and grow your client base, this episode is packed with actionable advice!

Save on your first month of Salon S.O.S. by visiting: http://www.salonsos.ca/loyalty/gina

#SalonGrowth #DigitalMarketing #LoyaltyPrograms #ScottMoon

Special thanks to our sponsors:
🌈 @‌marlobeautysupply
🚀 @‌thenetworkmastermind
📚 @‌educate.with.influence
✨ @‌innersenseorganicbeauty
✨ @‌innersensepro

🎙️ Episode 156: We’re ending the series with a full circle moment, bringing back the one and only Victor Valverde! In this episode, we dive into important topics like longevity in the beauty industry, smart investments, and the changing landscape of influencer culture.

Victor shares his invaluable insights on sustaining a long-term career in the beauty industry, how to make investments that support your growth, and his thoughts on the decline of influencer influence. With decades of experience, Victor’s wisdom and perspective are sure to leave you inspired and ready to evolve with the industry.

#VictorValverde #SalonOwner #BeautyIndustry #LongevityInBeauty #Investments

Special thanks to our sponsors:
🌈 @‌marlobeautysupply
🚀 @‌thenetworkmastermind
📚 @‌educate.with.influence
✨ @‌innersenseorganicbeauty
✨ @‌innersensepro