In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown break down one of the most common mistakes stylists make when trying to grow their clientele, and how it could be stopping new clients from ever finding you.

As more stylists aim to stand out with unique service offerings and specialties, it’s easy to get caught up in niche language, trendy techniques, or add-on services that don’t actually speak to what your dream client is looking for. Hunter shares why focusing too hard on what excites you, without translating it into what your client understands—can lead to missed opportunities and stalled growth.

Whether you’re launching something new, expanding your service menu, or trying to stand out in a crowded market, this episode will help you get clear on your message and connect with the people who are already searching for what you do.

Key Takeaways:

• Speak Their Language: Why the average client isn’t Googling your method and what they are searching for instead.
• Low-Hanging Fruit > Laser Facials: How to lead with the services your clients already want (and layer in your passions later).
• Specialty ≠ Confusion: The difference between strong branding and muddled messaging.
• The 80/20 Rule for Marketing: How to introduce new services without losing sight of what brings people through the door.
• Behind the Chair Strategy: Smart ways to educate and upsell without overwhelming or distracting from your core service.

Why You Should Listen:

If you’ve been promoting your passion projects and wondering why they’re not gaining traction—or if you feel torn between staying booked and staying inspired—this episode will show you how to market your business in a way that feels authentic, strategic, and sustainable. It’s not about watering down your brand. It’s about making sure your message actually reaches the people who need you most.

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