Send a a Text- leave your name & email so we can respond!

We’re pulling back the curtain on what it really costs to “make it” in the salon industry. From decision fatigue and imposter syndrome to mom guilt, comparison traps, and the physical toll of staying booked and busy—we’re talking about it all. Plus, a peek into our NYC trip, a standout class in New Jersey, and how we’re redefining success in a way that actually feels good.

P.S. Want The Blonde Catalyst at your salon next year? Text us with your email—we’re booking now!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

This week, we’re calling out color bowl personalities—because @domyhairdrew nailed it and we had to weigh in. If you've ever felt seen (or personally attacked) by your styling tools, this one’s for you. 🎨💀
Watch the Reel we're talking about 👉 @domyhairdrew’s post

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

Kelsey and Abby are back from summer break with fresh energy and big updates. From their new partnership with Sunlights to the back-to-school rush that’s busier than the holidays, they share real talk on balancing life, salon chaos, and smarter marketing. This one’s packed with relatable stories and tips to keep your chair full—without running discounts.🎟️ Don’t miss your chance to learn The Blonde Catalyst in Garwood, NJ on September 29th! Tickets are available now, but sales close September 14th.
👉 Grab your spot here

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

Ever feel like quality hairstyling education has become impossible to find? You're not alone. After a brief podcast hiatus (our sincere apologies!), we're tackling the dramatically changed landscape of professional education while sharing our excitement about teaching at the Orlando Premiere Show.

The education ecosystem has transformed over the past five years. What once felt abundant and accessible now requires more effort to discover. Through our social media research, we found stylists primarily taking classes at local distributors, bringing educators to their salons, or attending hair shows. Yet alongside these findings came frustrating comments like "classes suck" or "they're too expensive" – reflecting a broader industry challenge.

We dive deep into the realities of modern education options, from distributor classes (often under $100) to salon-hosted sessions (many product companies offer these for free if you carry their line), to the renaissance of hair shows. While some lament that shows aren't what they used to be, we challenge stylists to look beyond nostalgia and recognize the incredible learning opportunities still available at both major events like Orlando and smaller regional shows. The key difference? Today's education requires more proactive pursuit.

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

Every stylist goes through seasons—times of rapid growth, total burnout, quiet rebuilding, or big, bold change. In this episode, we’re breaking down the four phases of a stylist’s career (spring, summer, fall, and winter) and what each one can teach you. Whether you're just starting out or feeling the urge to pivot, you’ll walk away with clarity, encouragement, and ideas for how to grow through whatever season you're in.

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

In this “Dear Messy” episode, Abby and Kelsey team up to answer a message from a nail tech who’s opening a full salon — but struggling to find the right team.

Together, they unpack practical, creative, and realistic ways to approach hiring in 2025, including:

• How to brand your salon to attract stylists who fit
• Why building relationships is more effective than cold job posts
• The power of reaching out in your local community (yes, old-school works!)
• Creative ideas beyond Indeed: school visits, open house, and meet & greets
• Strategies for the short game and long-term growth

If you’re building a team or dreaming of opening your own salon one day, this episode will give you the clarity and confidence to start strong.

Got a “Dear Messy” question you want answered on the pod? Text us with the link above — we might feature you next!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

I booked 6 new clients in 2 weeks. My Protégé Stylist booked 5.
 And the best part? We didn’t spend a dime on ads.

In this solo episode, I’m breaking down the super simple email + social media strategy I’ve been using since December that’s finally paying off—and how using the same exact strategy helped Cede, a brand-new stylist, fill her books too.

I’ll walk you through:

• Why email should be your #1 marketing tool
• How to repurpose your emails into consistent social content
• Why repeating yourself is not annoying—it’s smart
• The importance of making booking ridiculously easy

If you’re stuck in a marketing rut or trying to help a new stylist grow, this is the episode to tune into.

Want the insider scoop on my emails? You can subscribe to my salon email list HERE and gain inspiration every week. 

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

It’s just Abby on the mic today while Kelsey is enjoying spring break with her kids—and we’re diving into a super real question from a listener: “How do I find a mentor?”

Abby’s sharing how she went over 10 years in her career before finding her first true mentor and how mentorship doesn’t always look the way you expect.

In this episode, you’ll learn:
 • What a mentor really is (and isn’t)
• Different ways to find one—even without a formal relationship
• Why mentors can come from podcasts, classes, and programs
• How to get the most out of the guidance you already have access to

Whether you’re just starting out or looking to grow in new ways, this episode will help you see mentorship from a whole new perspective.

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

Are you tired of relying on word-of-mouth and hoping new clients magically find you? In this episode, We are sitting down with Stephanie Mitchell, marketing expert and Instagram & Facebook ads strategist for beauty pros. She’s sharing exactly how hairstylists can go from overlooked to overbooked in just 30 days using strategic Instagram ads.

We’re breaking down:
 ✔️ The biggest mistakes stylists make when trying to book more clients
 ✔️ Why organic social media isn’t enough to grow your business in 2025
 ✔️ How to create ads that actually get clients to book – without wasting money
✔️ The right (and wrong) way to set up your offer for success

🚨 Join our FREE Masterclass! 🚨
Stephanie and Abby are hosting a live masterclass on Monday, March 24th, where we’ll teach you:
✔️ The 5 secrets to running ads that actually build your books
✔️ How to create an irresistible offer that gets dream clients excited to book
✔️ The exact caption, video, and strategy that works for ads in 2025

🔗 Sign up for FREE here: https://training.sunnystorm.marketing/freeclass-abby

Don’t miss out—this could be the strategy that completely changes your business!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair

Send a a Text- leave your name & email so we can respond!

No one’s asking, “How do I market to my bread & butter clients?” anymore. It’s all about the big blonding transformations—but is that really the best long-term strategy? So many stylists are ditching gray coverage and routine color clients from their menus, but those are the ones who keep your books steady and your business sustainable. In this episode, we’re breaking down why bread & butter clients matter, how to market to them, and why building a business on loyalty (not just big-ticket services) might be the smarter move. Let’s talk about the clients who actually keep the lights on!

Follow Abby on Instagram and TikTok at @theabbywarther
Follow Kelsey on Instagram at @kelseymorrishair