Content creation doesn’t have to hijack your day behind the chair. In this conversation, Vivian from The Hairdresser’s Social Club and I map out a practical system for running content days and Share the Love days so you can batch what you need, train your team, and market your services without compromising the client experience. We cover how to source the right models, set expectations with a simple agreement, and leave with an album full of reusable b-roll and finished looks that actually convert.

What we cover:

→ Why content days remove pressure from the salon floor

→ Share the Love days for team education and culture building

→ How to use model days to grow a niche service

→ Building a house-model list you can call any time

→ Local micro influencer strategy that works without big budgets

→ Simple “six-hour block” prep to maximize output

→ What to ask models to do on stories, reviews, and tags

→ B-roll you can reuse for months with new hooks and captions

→ Guest experience first and how to keep filming from feeling invasive

→ Quick start checklist

→ Decide the goal of your content day (service to grow, team training, or b-roll)

→ Post a specific model call with reference photos and DM instructions

→ Pre-consult and patch test, then share a one-page expectations sheet and release

→ Prep looks, outfits, shot list, and a short caption bank

→ Assign roles for the day (stylist, filmer, runner) and block six hours

→ Capture process, space, and finished looks from multiple angles

→ Ask for stories during the appointment and a review after

→ File assets into named albums so you can repurpose fast

Guest

Vivian, founder of The Hairdresser’s Social Club, teaches hair and beauty pros how to use Instagram to attract new clients with content that actually connects.

Connect with Vivian

→ Instagram: @thehairdresserssocialclub

→ TikTok: @thehairdresserssocialclub

→ Website: thehairdresserssocialclub.com

If you loved this episode

→ Share it with your team and pick a date for your first content day

→ Tag me @itsjodiebrown and let me know your biggest takeaway

→ Leave a quick review — it helps the show reach more stylists who need it

Say hi to Lisa on Instagram

Lisa Huff is a hairstylist and beauty business coach, and the founder of Stylist Soul Tribe. In this conversation, we dig into her cycle of success and show how it plays out in real salon life. You will hear how to ground your mindset, cast a clear vision, design a schedule that protects energy and admin time, refine your clientele with intention, price with data, and create the white space that sparks your next big idea.

→ mindset comes first, decisions land when belief is present

→ vision sets the target, tactics become simple once you know where you are going

→ schedule is strategy, include working hours, admin, relationships, and you time

→ clientele refinement matters, try the yes no maybe list to see patterns

→ income is math, use demand and availability to guide price increases

→ white space feeds creativity, make room for thinking and stillness

→ big magic arrives when you are ready, notice the nudge and act

We open with why success is cyclical and why you return to mindset at every stage. We talk through vision casting that starts with your life, not just your books, and we map a dream schedule even if you are a few phases away from it. You will learn how to identify energy drains in your client list, why awareness alone can shift behavior, and how to approach pricing without emotion so you can grow sustainably.

→ 00:00 intro and why success is cyclical

→ 05:30 mindset as the foundation

→ 07:00 vision casting beyond the business

→ 12:45 schedule design and time as your finite resource

→ 20:00 yes no maybe list to refine your book

→ 27:45 pricing by supply and demand

→ 29:50 how clientele and pricing dance together

→ 31:30 white space and unlocking big magic

Your action steps are simple. Read Big Magic by Elizabeth Gilbert. Block two hours of white space this week and leave your phone behind. Make your yes no maybe list, then notice the themes before you make changes.

→ connect with lisa on instagram, link in the show notes

→ learn more about stylist soul tribe, link in the show notes

If this episode helped, follow the show, share it with a stylist friend, and DM me the stage you are focusing on this month.

Meet Alice Kapitein, an educator and bridal stylist (and one of my incredible former clients) known for clean, polished hair that photographs beautifully and lasts all day. We cover technique, client experience, and the backend pieces that make a bridal business feel effortless for both you and your brides.

→ Clean and polished styling fundamentals that prevent frizz at every step

→ The product layering Alice uses from prep to pinning

→ Why ninety percent of her brides wear extensions and how that changes hold

→ Trial process that reduces opinions and increases clarity

→ What to send brides before the trial so the day runs smoothly

→ On-location prep instructions that save time

→ Booking systems that keep everything organized in one place

→ Content and captions that build trust on instagram

→ 2025 bridal hair trends brides are requesting now

• Alice’s path from office job to full bridal book and educator
• Choosing a clear niche and why it made marketing easier
• How consistent posting plus specific captions created demand
• Building trust with before and afters for thin, thick, and curly hair
• Extensions as a standard for loose styles and glam waves
• Trial structure, boundaries, and clear expectations
• On-site workflow, prep from the night before, and using a crimper for grip
• Keeping buns modern and small with padding and ponytail strategy
• Business tools: using a dedicated bridal booking system for contracts, emails, and portals
• Trends for 2025: soft glossy glam waves, smooth half-up twists, tight modern buns

→ Smooth as you go: liquid hairspray, spray wax, comb or fork at each phase

→ Layer products lightly and consistently instead of fixing frizz at the end

→ For very heavy hair, anchor a center ponytail first, then build clean structure

→ Include extensions for longevity on loose styles and waves

→ Send a trial guide that covers hair prep, guests, timing, and limits

→ Recommend brides come alone to the trial to avoid too many opinions

→ Use a client portal to centralize contracts, timelines, and inspo photos

→ Write captions that teach and build trust, not just pretty photos

Instagram: https://www.instagram.com/alicekapitein_hairstyling/

Education and online academy: see the link in her bio

Listen to Sought After Educator on Apple

Listen to Sought After Educator on Spotify

What we cover

→ The shift from brand-centric marketing to building your own stylist brand

→ Why no extension method is truly damage free and how to talk about risk honestly

→ How inconsistent hair quality happens at scale and what to do about it

→ Moving from retail pricing to buying hair wholesale for higher margins

→ Turning profit into freedom, education, and strategic ad investment

→ Messaging that builds authority without relying on brand locators

→ Customization over methods: bead work, density, texture, elasticity, scalp type

→ Setting prices based on demand, not brand rules

Key takeaways

→ Your brand is the asset. Borrowed credibility has limits.

→ Educate clients on customization and outcomes, not logos.

→ Wholesale sourcing can triple profit margins when quality is vetted.

→ Consistency beats hype—be clear about maintenance and realistic results.

→ Reinvest profit into visibility and strategy that compound results.

Tyler’s numbers + impact

→ Tripled profit margin after moving to wholesale

→ Grew annual revenue from ~100–150k to 300–400k during peak years

→ Stylists using Styx report charging premium rates while spending less on hair

Resources

→ Styx Hair: styxhair.com

→ Instagram: @styxhair

→ Listen next: the Sought After Educator episode on Tyler’s rebuild + brand launch

Connect with Misty on Instagram: @_mistyjane

Money talk without the shame. In this episode, financial educator and stylist Misty Jane shares how to feel safe and confident with your finances even with an irregular schedule. We unpack why traditional budgeting advice can fall apart for stylists, how to plan around cancellations, and the simple framework that helps you build security before you hit the big goal.

• Why irregular income makes traditional budgets hard and what to do instead
• How to separate self-worth from your prices and income
• A nervous system friendly way to handle no-shows and last-minute gaps
• The discipline → results → motivation loop and how to use it
• Misty’s Cash Confidence Stylist Framework:
• • Reveal what is really happening with your money
• • Rewire the story so you drop the shame and make cleaner choices
• • Rebuild with a simple spending plan you can actually follow
• Practical cues that you might have more money than you think
• How to create time freedom without sliding back into scarcity

• Awareness is step one, acceptance is step two, choice comes after
• Plan from your baseline income and treat anything above as extra
• Spend on what you value and cut what creates buyer’s remorse
• Money is a relationship and you can build trust with it

• “Awareness is step one, acceptance is step two.”
• “If you don’t know how to handle a hundred dollars, you won’t handle ten thousand.”
• “It is not about spending less, it is about wasting less.”
• “Discipline creates results and results create motivation.”

• Join Misty’s free class Why Your Budget Is Failing and What To Do About It on October 6. DM her on Instagram or grab the link in her bio.

• Follow the podcast and leave a review if this helped you feel lighter about money
• Share this episode with a stylist friend who is ready to feel secure and supported

In this episode of the Hairstylist Rising Podcast, Brooke Brizendine, known as The Grounded Stylist, returns to share insightful tips on how hairstylists can protect their energy, shift their mindsets towards gratitude, and implement practices to avoid burnout. Brooke discusses the impact of constantly absorbing clients' energies and the information overload stylists face daily. She provides specific strategies for setting healthy boundaries, creating safe spaces, and maintaining a balanced and abundant mindset. Listeners will learn actionable steps for self-care, client interaction, and achieving a fulfilling career without falling into the traps of toxic positivity or burnout.

In this episode, hairstylist and educator Meg Lewis discusses her journey from offering wigs in her salon to becoming an advocate for neurodivergent education within the hair industry. Meg shares her experiences and insights into developing accessible and digestible educational content tailored to neurodivergent stylists. She emphasizes the importance of creating a learning environment that accommodates diverse learning styles and the need to step away from conventional 'look and learn' classes. Meg also touches on her personal growth, including unmasking as a neurodivergent individual to find her community and the benefits of letting go of control. Tune in for an inspiring conversation on the evolution of education in hairstyling and personal empowerment.

In this special two-part episode of the Hair Stylist Rising podcast, Jodie welcomes Meg from Coloring on Spectrum to discuss the significant changes in her professional journey. In part one, they delve into how Meg integrated wigs into her salon business, turning it into a successful stream of bespoke services and education. They explore the technical challenges and creative opportunities that wigs bring, as well as offering practical advice for stylists interested in expanding their services. Meg shares her personal experiences and highlights the importance of education, quality, and creativity in managing wig services. Stay tuned for part two, where Meg will discuss the deeper motivations behind her educational initiatives and the highs and lows of her entrepreneurial journey.

00:00 Welcome Back to the Hair Stylist Rising Podcast

00:34 Introduction to the Two-Part Episode

01:38 Incorporating Wigs into Your Salon Business

05:16 Technical Aspects of Working with Wigs

07:42 Expanding Your Wig Business Globally

12:16 Steps to Introduce Wigs to Your Clients

21:25 The Importance of Wig Education

24:35 Where to Find More Information

26:23 Preview of Next Week's Episode

In this episode of the Hairstylist Rising podcast, host Jodie interviews Casey Taylor, a respected educator in the beauty industry, about building a luxury business even in small towns. They tackle misconceptions and mistakes related to pricing services and discuss the importance of demonstrating value to clients, so they feel like they are investing in themselves rather than being overcharged. Casey also shares information about her upcoming free training, and both Jodie and Casey explore how simplified service packages and a strong personal brand can transcend geographic and economic barriers. Additionally, they highlight the necessity of focusing on internal business metrics rather than external economic factors to make effective pricing decisions.

00:00 Introduction to the Podcast

00:54 Upcoming Free Training Announcement

01:34 Building a Luxury Business in a Small Town

02:13 Overcoming Misconceptions About Small Town Businesses

05:56 The Importance of Community and Connection

06:45 Addressing Market Saturation Concerns

11:43 Transitioning to a Package Pricing Model

28:06 Focusing on Internal Business Factors

32:57 Conclusion and Final Thoughts

In this episode of the Hairstylist Rising podcast, Ambrosia Carey, a veteran hairstylist, and salon owner with over 25 years of experience, shares her journey in the beauty industry. Ambrosia discusses the importance of marketing, branding, and sustainability for modern hairstylists and salon owners. She emphasizes the critical role of understanding data in making informed business decisions and suggests integrating additional revenue streams such as retail, affiliate links, and subscription boxes. Ambrosia also highlights the importance of consistency, routine, and building trust with clients to foster a sustainable business. Tune in for actionable advice on maximizing income, managing time efficiently, and creating a thriving, multi-faceted beauty business.

00:00 Welcome and Introductions

00:36 Ambrosia's Journey in the Beauty Industry

02:47 Marketing Insights for Modern Hairstylists

07:59 Building a Sustainable Beauty Business

10:55 Maximizing Profitability and Time Management

21:55 Retail Strategies and Client Retention

24:20 Monthly Team Meetings and Product Discussions

24:51 Introducing New Products Through Independent Stylists

25:46 Affiliate Links and Salon Profitability

26:58 Maximizing Retail Sales in Limited Spaces

29:46 Leveraging Influencer Marketing for Hero Products

31:56 Building Trust and Client Relationships

36:39 Sustainable Practices and Consistency

37:47 Creative Routines and Time Management

44:55 Final Thoughts and Resources