By Jodie Brown
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The podcast currently has 172 episodes available.
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In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.
00:00 Welcome Back to the Hairstylist Rising Podcast
01:08 Allie's Journey into Salon Design
01:55 The Importance of Branding in Salon Design
04:42 Trends in Salon Design for 2024-2025
05:14 Balancing Trends and Timeless Design
06:13 Maximalism and Personal Style
17:46 Practical Tips for Salon Storage Solutions
20:32 Resources and Final Thoughts
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In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.
00:00 Introduction and Welcome
00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals
01:46 Success Stories and Benefits of Ads
04:22 Changes in Ad Strategies and Formats
06:41 Effective Ad Techniques and Testing
13:04 Targeting and Personalization in Ads
17:40 Conclusion and Final Thoughts
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
getliquid.ai
Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.
Takeaways
Liquid offers tools like the Profit Maximizer to help hairstylists determine their pricing and profitability.
Profit is important for salon owners as it allows for expansion, hiring employees, and investing back into the business.
Liquid Connect enhances the client experience and increases service ticket prices.
Liquid aims to be a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.
Chapters
00:00 Introduction to Liquid and its Promise
03:49 The Profit Maximizer: Determining Pricing and Profitability
10:19 Liquid Connect: Enhancing the Client Experience
18:07 Liquid as the Decision Engine for Hairstylists and Salon Owners
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
Visit www.escapetoelevate.com for more info and to apply!
In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.
They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.
Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.
They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.
Sherry shares her career developments.
Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.
Takeaways
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
DM Jodie on IG
In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.
00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth
00:14 The Evolution of a Money Coach: Beyond Budgets and Debt
03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment
06:03 The Power of Self-Identification: Understanding Who You Are
13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort
17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth
20:07 The Journey of Starting Messy
21:04 The Power of Consistency Over Perfection
21:34 Simplifying the Start: Overcoming Tech Overwhelm
22:17 Embracing Minimalism in Business Tools
23:37 The Importance of Starting Despite Imperfections
25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives
27:38 Getting Comfortable with Being Uncomfortable
30:51 Advice for Taking the First Step Towards Your Goals
33:43 Introducing the Starting Messy Podcast
35:57 Finding Support and the Power of Mentorship
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
DM Jodie on IG
This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.
00:00 Meet Crystal Green: The Hair Mentor
01:19 The Power of Digital Marketing in Hairstyling
03:54 Crystal's Journey from Dentistry to Hairstyling
07:10 The Importance of Client Experience in Hairstyling
09:36 Transitioning to Education and Mentorship
15:26 Making the Client the Hero of Their Hair Journey
19:30 Understanding and Valuing Client Feedback
23:17 Redefining the Role of a Hairstylist
24:06 The Importance of Brand and Personality in Hairstyling
24:29 Crafting Your In-Person Brand as a Hairstylist
25:48 Maintaining Professionalism While Being Authentic
26:42 Navigating Client Conversations and Experience
33:46 The Power of Communication in Hairstyling
38:32 In-Person Marketing Strategies for Hairstylists
42:29 Connecting with Your Audience and Growing Your Clientel
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
DM Jodie on IG
In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.
00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser
01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels
09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024
10:06 Exploring the Power of SEO and Hashtags on Instagram
18:18 Broadcast Channels: The Underused Instagram Feature for Stylists
22:05 Transitioning to TikTok: Is It Necessary for Stylists?
23:22 Exploring TikTok's Potential for Hair Creators
24:49 Success Stories: From Skepticism to Client Growth on TikTok
26:17 Crafting Engaging Content for TikTok vs. Instagram
27:37 The Power of TikTok Lives for Business Growth
32:02 Optimizing TikTok Strategy for Salon Owners
32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences
40:12 Final Thoughts on TikTok's Value for Local Businesses
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
DM Jodie on IG
This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.
00:00 Welcome and Introduction
00:03 Meet Erin: From Business Background to Hairdressing
01:20 The Journey into Hair Education
03:16 The Realities of Becoming an Educator
09:44 Navigating Brand Partnerships and Sponsorships
24:36 The Power of Travel and Personal Growth
30:47 Advice for Aspiring Educators and Stylists
32:13 Closing Thoughts and Where to Find Erin
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
DM Jodie on IG
DM Claire Monroe
In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.
00:09 Background and Journey into the Beauty Industry
02:11 The Impact of Modern Marketing Strategies on the Beauty Industry
03:04 The Role of Email Marketing in a Hairstylist's Business
07:00 The Power of Automated Email Marketing
09:49 The Value of Lead Magnets in Business
13:07 The Impact of Email Marketing on Business Revenue and Client Retention
16:08 The Importance of Reviews and SEO in Business Growth
19:55 Getting Started with Email Marketing
Mentioned in this episode:
FREE Instagram + Facebook Ads Class
Click here to register -> https://www.salonadsmadeeasy.com/freeclass-jodie
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