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TRUEPROFITSALONS

GUEST : TERRA HARVELL

Extension Certification

EXTENSION SCHOOL OF BUSINESS APPLICATION

The Terra Harvell Show

INSTAGRAM FOLLOW TERRA

Keywords

beauty industry, salon business, hair extensions, financial literacy, salon culture, education, stylist training, salon success, entrepreneurship, salon ownership

Summary

In this episode of the Beauty Business Game Changer podcast, host Jennifer Alvarez interviews Terra Harvell, a trailblazer in the beauty industry. Terra shares her journey from a struggling stylist to a successful salon owner and educator, emphasizing the importance of financial literacy, salon culture, and effective training for stylists. She discusses her mission to help other salon owners build profitable businesses and the future of her company, Harper Ellis Hair Company, which aims to create a unified salon industry through education and partnership.

Takeaways

Terra's journey is marked by failures that led to success.

Financial literacy is crucial for salon owners.

Salon culture can be controlled to reduce walkouts.

Training new stylists should focus on revenue-generating skills.

The hair extension business offers higher profit margins.

Salon owners must provide growth opportunities for stylists.

Emotional intelligence is key in salon leadership.

Building a successful salon requires understanding numbers and stats.

Collaboration and partnerships can lead to greater success.

The future of the salon industry lies in creating generational wealth.

Chapters

00:00 Introduction to Terra Harvell

01:13 Terra's Journey into the Beauty Industry

05:50 Building a Successful Salon Business

09:51 Transitioning from Stylist to Salon Owner

13:58 Understanding Salon Walkouts and Retention

19:33 Implementing Change for Profitability

23:58 The Importance of Pricing and Timing

26:03 The Importance of Training and Revenue Generation

31:21 Becoming an Educator: The Journey to Teaching Extensions

34:36 Mindset and Leadership: Overcoming Challenges

37:07 Future Vision: Expanding Harper Ellis Hair Company

41:27 Salon Unity: Bridging the Gap in the Industry

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Keywords

Think and Grow Rich, salon leadership, business growth, mindset, Napoleon Hill, success principles, salon management, personal development, entrepreneurship, leadership strategies

Summary

In this episode, Jennifer Alvarez dives into the timeless principles from Napoleon Hill's 'Think and Grow Rich', translating them for modern salon leaders. She emphasizes the importance of desire, faith, auto-suggestion, specialized knowledge, imagination, organized planning, decision-making, persistence, collaboration, and intuition in achieving success in the beauty business. Each principle is explored in depth, providing actionable insights for salon owners and leaders to implement in their journey towards growth and prosperity.

Takeaways

Desire is the starting point of all achievement.

Clarity creates confidence and drives growth.

Faith is a business strategy, not just a spiritual concept.

Reprogram your mind to align with your goals.

Skill is the new currency in business.

Imagination is essential for standing out in a crowded market.

Consistent systems lead to consistent results.

Indecision can hinder progress; make decisions quickly.

Persistence is key to overcoming challenges in entrepreneurship.

Collaboration and community are vital for growth.

Chapters

00:00 Introduction to Timeless Principles

01:29 Desire: The Foundation of Achievement

04:46 Faith: Believing Before You See

08:38 Auto-Suggestion: Reprogramming Your Mind

12:35 Specialized Knowledge: Skill as Currency

15:39 Imagination: Innovation Creates Opportunity

19:35 Organized Planning: Systems for Freedom

22:52 Decision: Choosing Fast and Committing Deep

25:52 Persistence: Pushing Through Plateaus

29:17 The Mastermind: Collaboration as a Shortcut

33:03 The Sixth Sense: Trusting Your Intuition

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TRUEPROFITSALONS

FREEBIE

https://docs.google.com/document/d/1fztruO7F9_UtcCb4zJ15R-MXoR5Wahb5u-UvKkNHzS4/edit?tab=t.0#heading=h.741ye9yw2erh

Heather Harris

[email protected]

www.sparkproglobal.com

Keywords

beauty industry, salon ownership, virtual assistants, business growth, delegation, salon culture, leadership, salon management, Spark Pro Global, hairdressing

Takeaways

• Heather's early exposure to hairdressing shaped her passion for the industry.

• Transitioning from stylist to salon owner involves significant challenges.

• Cultural shifts in a salon can be difficult but necessary for growth.

• Adapting business models is crucial in a changing market.

• Retiring from behind the chair allows for new opportunities in leadership.

• The creation of Spark Pro Global stemmed from a need for better time management.

• Delegating tasks can free up valuable time for creative pursuits.

• Virtual assistants can handle repetitive tasks, improving efficiency.

• Identifying tasks that can be delegated is key to business success.

• Investing in help can lead to greater overall productivity.

Summary

In this episode of the Beauty Business Game Changer podcast, Heather Harris shares her inspiring journey from a young girl fascinated by hairdressing to becoming a successful salon owner and entrepreneur. She discusses the challenges of transitioning from stylist to owner, the importance of maintaining a strong salon culture, and the necessity of adapting business models in a changing market. Heather emphasizes the power of delegation and how virtual assistants can help salon owners maximize their time and efficiency. She also shares insights on identifying tasks to delegate and the impact of asking for help on personal and professional growth.

Chapters

00:00 Heather's Journey into the Beauty Industry

02:45 Transitioning from Stylist to Salon Owner

05:41 Navigating Change and Resistance in Leadership

09:03 Adapting Business Models in a Competitive Market

11:51 The Decision to Step Back from the Chair

14:40 The Birth of a New Business Venture

17:48 The Role of Virtual Assistants in Business Growth

23:30 Delegating Tasks to Virtual Assistants

26:20 Building a Business Model Around Delegation

28:02 Identifying Time-Wasting Tasks

35:34 Top Areas to Delegate for Salon Owners

43:28 Leveraging Support for Business Growth

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LEARN MORE

GRAB THE FREEBIE HERE https://trueprofitsalons.com/beautybusiness?utm_source=chatgpt.com

Keywords

salon finances, bookkeeping, cash management, salon profitability, pricing strategies, commission structure, profit and loss, salon growth, financial health, True Profits Lawns

Summary

In this episode of the Beauty Business Game Changer Podcast, host Jennifer Alvarez speaks with Ross Loveland of True Profits Lawns about the importance of financial management for salon owners. Ross shares his journey into bookkeeping and how he found his niche in working with salons. They discuss common financial struggles faced by salon owners, the significance of cash management, and effective pricing strategies. Ross emphasizes the benefits of a commission structure for salon teams and the importance of understanding profit and loss statements. He also introduces the Profit First methodology as a way to manage finances effectively and encourages salon owners to take control of their financial health.

Takeaways

• Understanding your finances is crucial for salon success.
• Niching down can lead to better client relationships.
• Salon owners often struggle with cash management.
• Pricing should reflect the value provided, not just competition.
• A commission structure can enhance team motivation and profitability.
• Profit and loss statements are essential for financial health.
• Setting aside funds during good months prepares for slow seasons.
• The Profit First methodology helps manage cash flow effectively.
• Customization of financial insights is key for salon owners.
• Small changes can lead to significant improvements in business. 

Chapters

00:00 Introduction to True Profits Lawns

02:38 The Journey to Specialization in Bookkeeping

05:24 Understanding Financial Struggles in the Salon Industry

09:40 The Importance of Cash Management

16:01 Pricing Strategies for Salon Services

18:41 The Benefits of a Commission Structure

22:22 Understanding Profit and Loss Statements

25:54 Navigating Commission Rates and Employee Growth

31:03 Managing Payroll and Financial Health

33:47 Preparing for Financial Challenges

38:08 Implementing the Profit First Methodology

42:17 Customizing Financial Insights for Salon Owners

47:24 Final Thoughts and Encouragement for Salon Owners

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Podcast Guest- Shawna Murphy

https://www.stylesmartva.com

In this episode, we delve into the transformative role of virtual assistants in the beauty industry. Discover how these digital helpers are revolutionizing customer service, streamlining operations, and enhancing the overall client experience. From booking appointments to personalized beauty advice, virtual assistants are becoming indispensable tools for beauty professionals and enthusiasts alike. Join us as we explore the future of beauty, where technology and creativity intersect to create a more efficient and personalized industry. Tune in to learn how virtual assistants are not just a trend, but a vital component in the evolution of beauty services.

Keywords

virtual assistant, beauty industry, salon management, delegation, customer service, Style Smart VA, business growth, technology, AI, client retention

Summary

In this episode of the Beauty Business Game Changer podcast, host Jennifer Alvarez speaks with Shawna Murphy, founder of Style Smart VA, about the transformative role of virtual assistants in the beauty industry. Shawna shares her journey of starting Style Smart VA out of necessity during the pandemic and discusses the importance of delegation, customer service, and the unique challenges faced by salon owners. The conversation explores how virtual assistants can enhance client experiences, improve business efficiency, and ultimately drive revenue growth. Shawna emphasizes the need for salon owners to embrace technology while maintaining the human touch in their services, and she provides insights on how to effectively integrate virtual assistance into salon operations.

Takeaways

Virtual assistants can significantly improve client communication and booking efficiency.

Delegation is crucial for salon owners to focus on high-value tasks.

Understanding the unique needs of the beauty industry is essential for virtual assistants.

The deskless model can enhance customer service and reduce overhead costs.

Building a strong partnership with a virtual assistant is key to success.

AI can assist but cannot replace the human touch in client interactions.

Regular follow-ups with leads can convert potential clients into bookings.

Marketing strategies should include reaching out to past clients for re-engagement.

Training virtual assistants is necessary for them to understand the business.

Small adjustments in processes can lead to significant improvements in business operations.

Chapters

00:00 Introduction to Virtual Assistance in the Beauty Industry

02:51 Shawna's Journey: From Stylist to Entrepreneur

06:01 The Importance of Client Communication

09:12 Delegation: The Key to Business Growth

12:06 Differentiating Style Smart VA

14:54 The Deskless Revolution in Salons

17:56 Enhancing Customer Experience with Virtual Assistants

20:56 Return on Investment: Maximizing Business Efficiency

28:11 Enhancing Guest Experience with Virtual Assistants

28:58 Strategies for Salon Growth Using Virtual Assistants

31:13 Leveraging Social Media for Client Engagement

32:49 The Importance of Lead Follow-Up

33:56 Upselling and Client Retention Strategies

37:30 The Role of AI in Business Operations

39:08 Balancing Technology and Human Interaction

43:16 Building Strong Partnerships in Business

46:20 Identifying the Right Fit for Virtual Assistance

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Heather Spencer

https://stan.store/heatherspencer?fbclid=PAdGRleAMkNkdleHRuA2FlbQIxMQABpxk535xpGN0RWxny9qWRyJ5kzYtzGANTUADkQRldbYTB5D0PGSDurAs6kouz_aem_ql8WOhmFAY6w4Y1E4wlZrw

Keywords

leadership, salon ownership, beauty industry, coaching, empowerment, team culture, business growth, salon management, self-leadership, mentorship

Summary

In this episode, Jennifer Alvarez interviews Heather Spencer, a seasoned salon owner and leadership coach, discussing the essential elements of effective leadership in the beauty industry. Heather shares her journey from being a stylist to a salon owner, the challenges she faced, including a painful walkout, and the lessons learned about self-leadership, team empowerment, and creating a positive salon culture. The conversation emphasizes the importance of clarity, mentorship, and the need for salon owners to develop their leadership skills to foster a thriving business environment.

Takeaways

You're never at the mercy of the variables around you.

Growth happens when you're lying flat on the floor.

You need grit and tenacity to be a great salon owner.

Lead yourself first before leading others.

Praise loudly and reprimand quietly.

Empower your team to find their own solutions.

Clarity comes before systems.

You have to continue to reevaluate your business.

It's not just about being the answer, but guiding others.

Difficult conversations are necessary for team credibility.

Chapters

00:00 Heather Spencer's Journey in the Beauty Industry

04:45 Overcoming Challenges: The Pain of a Walkout

10:06 Leadership Lessons Learned from Adversity

17:40 Building a Leadership Circle: Strengths and Weaknesses

21:16 Transitioning from Stylist to Salon Owner

25:51 Developing Leadership Within the Team

30:25 Creating Effective Systems and Processes

38:15 Navigating Difficult Conversations as a Leader

43:30 Final Thoughts: Grit and Tenacity in Leadership

46:25 Introduction to Salon Growth Strategies

46:53 Coaching and Support for Salon Owners

47:20 Inspiration and Community Engagement

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Join us in this inspiring episode as we sit down with Christina Kirkey, the fearless and funny powerhouse behind Pinup Studio in Raleigh, North Carolina. Christina shares her journey from a solo six-figure career to building a seven-figure salon business. Discover her insights on branding, leadership, and empowering women to lead boldly and trust themselves.

Key Takeaways:

Christina's journey from cosmetology school to owning a successful salon. The importance of structure and branding in the beauty industry. Overcoming personal and professional challenges with resilience. Building a supportive and inclusive salon culture. Christina's advice on authenticity and confidence in business.

Follow Christina:

Instagram: @pinupstudio_nc Personal Instagram: @ps.christinak

Hashtags: #BeautyBusiness #WomenEmpowerment #SalonSuccess #Authenticity

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 https://tinyurl.com/jenniferalvarez

Keywords

beauty business, website design, salon marketing, lead generation, online booking, SEO, business growth, salon owner tips, digital marketing, client engagement

Takeaways

Your website is the foundation of your marketing.

Capture leads on your website to avoid losing potential clients.

Investing in a professional website is crucial for business growth.

Data tracking is essential to understand website performance.

A functional website should work 24/7 for your business.

DIY websites can cost more in the long run than hiring a pro.

Your website is your most important employee.

Keep your website updated to maintain relevance.

Online booking is essential for capturing clients outside business hours.

A well-designed website builds trust with potential clients.

Sound Bites

"Your website is the front door to my salon."

"A well-built website is not an expense."

"Your website should work 24-7 for you."

Chapters

00:00 Introduction: The Journey Begins

03:55 The Importance of a Functional Website

08:17 Website as a Business Tool

11:08 Investing in Professional Help

13:56 Understanding Website Metrics

17:16 Common Mistakes to Avoid

20:14 The Cost of a Poor Website

23:04 Action Steps for Improvement

26:02 Conclusion: Your Website's Role in Success

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Karen Elliot Guest

Toleadwithpurpose.com

instagram.com/leadswithpurpose

Keywords

leadership, coaching, team culture, accountability, purpose, salon ownership, delegation, working genius, uncomfortable conversations, business growth

Summary

In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez interviews Karen Elliott, a leadership strategist and coach. They discuss the evolution of leadership, the importance of purpose and accountability, and how to create a thriving team culture. Karen shares her journey from burnout to effective leadership, emphasizing the need for clarity, delegation, and understanding different perspectives within a team. The conversation also touches on the significance of uncomfortable conversations and the six types of working genius to enhance team dynamics.

Takeaways

Leadership is rooted in purpose, values, and accountability.

Burnout often leads to the realization of the need for delegation.

Understanding your purpose is crucial for effective leadership.

Vulnerability in leadership fosters trust and accountability.

Different perspectives within a team lead to better decision-making.

Accountability should be clearly defined and understood by the team.

Regular reflection on personal and business purpose is essential.

Utilizing the strengths of team members enhances productivity.

Uncomfortable conversations are necessary for growth and clarity.

The right person in the right role is key to team success.

Sound Bites

"What you permit is what you promote."

"Don't be afraid to revisit your purpose."

"I will find that answer for you."

Chapters

00:00 The Journey to Leadership and Purpose

10:50 Understanding Team Dynamics and Accountability

22:21 The Importance of Perspective in Leadership

32:00 Navigating Uncomfortable Conversations

42:02 Reflecting on Leadership and Personal Growth

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Keywords

salon retention, client experience, business growth, marketing strategies, salon management, customer loyalty, automation, leadership, cash flow, salon culture

Summary

In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the critical issue of client retention in salons. She emphasizes that many salon owners focus excessively on acquiring new clients while neglecting the importance of keeping existing ones. The conversation covers the emotional aspects of client retention, the necessity of creating memorable experiences, and the role of culture and systems in fostering loyalty. Jennifer also highlights the importance of measuring retention rates and implementing effective strategies to ensure consistent business growth.

Takeaways

Retention is often overlooked in favor of acquiring new clients.

It costs significantly more to attract new clients than to retain existing ones.

Improving client retention by just 5% can boost profits by up to 95%.

Client experience is crucial; it's about how clients feel during their visits.

Retention should be a cultural focus within the salon, not just a front desk responsibility.

Automation and systems are essential for managing client retention effectively.

Regular tracking of retention metrics is necessary for accountability.

Leadership plays a vital role in establishing a retention-focused culture.

Creating a memorable experience can differentiate your salon from competitors.

Consistent marketing efforts are necessary for both attracting new clients and retaining existing ones.

Chapters

00:00 Introduction to Retention Challenges in Salons

02:52 Understanding Client Retention and Its Importance

05:48 Creating a Memorable Client Experience

09:13 Retention as a Cultural Element in Business

12:08 The Role of Systems and Automation in Retention

14:51 Measuring Retention and Accountability

18:11 Conclusion and Call to Action