Feeling stuck on Instagram despite your best efforts? Frustrated that your online presence isn't yielding the clients and recognition you’re aiming for? In this episode, we’re thrilled to bring you insights from a social media influencer and renowned color specialist, Robert Sugden, who has navigated the path from creating an amazing online presence and turning that into success behind the salon chair.

With experience spanning everything from blockbuster movie sets to thriving social platforms, Robert shares actionable tips on expanding your audience and boosting engagement. Tune in to this episode of The Salon Scoop and discover the secrets of turning social media followers into actual clients that grow your business!

Make sure to check out Robert on Instagram @robertsugdenhair and on their podcast @overprocessedpodcast 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever wondered if your digital marketing efforts are REALLY making and impact, or if they’re not sticking the landing?! There’s no sense in pouring a ton of effort into your social media and other online platforms if they’re not performing well, and the only way to know what’s going on behind the digital curtain is to measure and track metrics! Join Scott and Sarah as we explore the dynamic landscape of tracking online metrics to elevate your salon from ordinary to extraordinary. We break down key metrics of different online platforms, unraveling the complexities of analytics, and offer practical strategies for continual growth and improvement. Tune in to discover how to optimize your efforts, engage more clients, and transform your services into the must-have salon experience of 2025!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What tool can you not live without behind the chair?!” Their answers may inspire you to add something new to your hairstylist tool belt or give you ideas on how to better utilize what you already have! HUGE shoutout to our amazing guests for sharing their faves! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair;   Jamie DiGrazia : @jamiedigrazia;  George Garcia: @georgegarciardken;  Natalie Ruzgis: @natalieruzgis;  Adrienne Dara: @adriennedara

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

With ever-evolving beauty industry trends and high standards to uphold, it’s normal to feel overwhelmed at times. That's where the SMART goal-setting framework comes into play for salon pros! Join us in this Digital Debrief episode as Scott and Sarah explore how salon owners and service providers can utilize this tried-and-true method—focusing on setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. Learn how this structured approach can create a clear path to personal and professional excellence, streamline your efforts, and turn dreams into measurable achievements. Tune in and discover how to elevate your salon to new heights by making SMART goals work for you!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Let’s talk cosmetology schools, salon pros! Our industry has changed drastically post-Covid - so how has this impacted the cosmetology school system?  What about public schools vs. private?

In this episode, we’re talking about the evolution of salon professional training and how it's relevant for everyone from salon owners, to experienced salon professionals, to those thinking about enrolling in cosmetology.

We have 2 incredible guests on this episode representing both the public and private system.  They dive deep into everything you need to know about the how cosmetology schools are evolving and the transition that needs to take place between students and salon professionals in the workplace to ensure success for everyone!

You won’t want to miss out on the in’s and out’s of everything involved in Cosmetology School, how things have changed post-Covid, new talent enrolling in both private and public training, and everything in between!

Huge thank you goes our to our guests Deanna Douglas @profofhair and Michelle Duncan @pciacademyofficial 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In our industry, standing out is more challenging than ever and salon and spa professionals need cutting-edge strategies to thrive. Imagine transforming your salon’s digital presence and attracting a stream of new clients. The secret weapon? Google Business Profiles. This seemingly simple tool is a goldmine for elevating your brand, drawing in fresh clientele, and enhancing relationships with your existing customers. Join Scott and Sarah in this Digital Debrief episode as they explore the untapped potential of Google Business Profiles, explaining how mastering this platform can revolutionize your business in 2025. Don’t miss out on the secrets to skyrocketing your salon's success!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are SO excited to have the amazing Farhana Premji back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Social Media Master Class (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry balayage icon everything you never knew you needed to know about her!

Huge thanks to Farhana once again for being such an amazing guest, make sure to follow her on IG @xo.farhana.balayage

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

With clients turning to search engines for all their beauty needs, having a strong online presence is crucial for salons looking to expand their clientele. But beware, navigating the constantly changing world of SEO is no easy feat, and pitfalls are around every corner. Join Scott and Sarah as they uncover the top SEO mistakes salons must avoid to stay ahead of the game and ensure their online presence shines!! Don't miss out on these essential insights that could transform your salon's digital strategy.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today's episode, Salon S.O.S. founder, Scott Moon, is diving into a common frustration that most of us face: the feeling of never having enough time. If you've ever wished for more than 24 hours in a day, you're not alone! As a small business owner, balancing everything can sometimes feel like a juggling act, but what if we told you there's a way to make the most out of your limited time? Join Scott as he explores practical time management tips and strategies to help you regain control, boost productivity, and create a more harmonious work-life balance. Ready to transform your day? Let's get started!   For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this Digital Debrief episode, Scott and Sarah explore how technology has turned blogs into the digital mirrors of salons, showcasing their personality, style, and expertise. Just like mastering the art of balayage, the realm of blogging requires finesse and understanding. In this digital age, knowing how to navigate the blogging world can catapult your salon’s presence and establish a powerful online reputation. Join us as we uncover the must-know strategies and the missteps to avoid in crafting an authentic blog that helps drive business to your salon company!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s