The Salon Scoop

While many other professions require internships or residency programs, the beauty industry often steps over this critical developmental phase. This omission can have significant consequences, from underprepared stylists to inconsistent client experiences. By implementing an associate program, you’re not only elevating your salon’s status but also ensuring that your team is confident, skilled, and ready to provide top-notch service. In this Digital Debrief episode, Scott and Sarah cover all the reasons as to why you should consider implementing an associate program into your salon business along with some of the basic fundamentals. Check out Summit Salon Business Center and The Salon Proper on Instagram to learn more about creating and implementing a successful Associate Program in your salon!  Summit Salon Business Center: @summitsalon   The Salon Proper: @thesalon.proper

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Do you struggle to come up with content ideas for your social media, newsletters and blogs?  Looking for fresh new ways to really connect with your audience?  While showcasing your work through stunning images and reels is important, diversifying your content is crucial in keeping your audience captivated. To make your social media a magnet for followers, you need a well-rounded content strategy that connects with your audience's interests. In this Digital Debrief episode, Scott and Sarah provide a step-by-step guide on how you can use Google and AI to come up with a year’s worth of RELEVANT content ideas in mere minutes!

If you want a FREE 35 day content calendar for your salon, you can download it here: https://www.salonsos.ca/freebie-social-media-content-calendar

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What upcoming trend do you think is going to dominate our industry?!” Their answers are fascinating and will help salon pros stay ahead of the curve so they can get a jump start on mastering the new trends that these industry leaders predict will dominate the world of beauty! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair;   Jamie DiGrazia : @jamiedigrazia;  George Garcia: @georgegarciardken;  Natalie Ruzgis: @natalieruzgis; Leysa Carillo: @leysahairandmakeup

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

When it comes to running a successful salon, perfecting your interview process is vital for both hiring new talent and fostering growth in established professionals. A thoughtful interview can mean the difference between welcoming a dynamic team member who gels with your salon’s unique culture or dealing with a mismatch that could disrupt your harmony. In this Digital Debrief episode, Scott and Sarah break down how you can refine your interview process to achieve those wins!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the biggest obstacle you've faced in your career and how did you overcome it?"

Their answers are helpful and inspiring for any salon pro that's going through it or has faced obstacles in their own careers. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these incredible insights. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:

Brayden Pelletier: @justbhair

Jamie DiGrazia: @jamiedigrazia

Sean Godard: @seangodard

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

The art of consultation in a salon or spa setting is one that is often underestimated, yet it is undeniably pivotal for client satisfaction and the success of the business. Communication lies at the heart of a successful consultation, acting as the linchpin that bridges the gap between a client's desires and the stylist’s expertise. This initial step is not just important; it is imperative. In this Digital Debrief episode, Scott and Sarah discuss everything salon professional’s need to get closer to mastering the art of consultation.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited to have Karen Kaminski on The Salon Scoop! Karen leverages her extensive experience as a beauty professional and owner of five Salon Suites with over 115 studio salons, as she shares indispensable tips and advice to fuel your success.
We'll explore critical steps for solo-preneurs right from day one—with essential business foundations such as registration, insurance, and system setups. Learn how to make your suite stand out, attract new clients, and keep your calendar full through effective marketing strategies and client retention tactics.
Plus, we'll discuss financial management and tax tips that are crucial for any thriving solo business. For those considering becoming suite landlords, Karen offers tailored advice and insights to help you support your tenants and grow your business seamlessly.

Make sure to check out her website https://alluresalonsuiteconsulting.com/

and follow Karen on Instagram @karenakaminski

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting the right audience. In this Digital Debrief, Scott and Sarah share a step-by-step guide that will help you develop a targeted list of keywords that can improve your search engine rankings and drive more traffic to your website.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever wondered whatwhat's the most memorable piece of advice your favourite industry platform artists and educators have received in their careers and what they would want to pass along to new industry professionals?!

In today’s episode, we ask some of the best in the biz exactly that: what's the most memorable piece of advice you have received in your career?  Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:

Natalie Ruzgis: @natalieruzgis

George Garcia: @georgegarciaredken

Adrienne Dara: @adriennedara

Brayden Pelletier: @justbhair

Jamie DiGrazia: @jamiedigrazia

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s