Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t eliminate no-shows completely, you can set up smart systems to minimize them.

In this Digital Debrief episode, Scott and Sarah share business advice for salon owners on how to balance professionalism with client care. From clear policies to simple tech solutions, you’ll discover how to protect your schedule while still providing an exceptional guest experience.

Whether it’s requiring deposits for big-ticket services, adding cancellation policies to your salon website, or using automated reminders and loyalty programs to keep clients engaged, these strategies are must-knows for any salon professional looking to reduce no-shows and increase consistency.

 In this episode, you’ll learn:

• The no-show prevention systems every salon should have in place

• How to write and communicate effective cancellation policies

• Smart ways to use your salon website and social media for salons to set expectations

• How loyalty program best practices for salons can improve client accountability

• Why deposits, reminders, and boundaries are essential to strong salon marketing strategies

• Practical, real-world business education for salons to protect your time and income

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened to that episode yet, stop what you're doing and scroll back!

It is clear that Morgan is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Morgan go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Morgan Thomas for sitting down with us for this fun segment, make sure to give her a follow on Instagram @jadebeautyco

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel!

Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.

In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads.

 In this episode, you’ll learn:

• The biggest SEO mistakes salon owners make on their websites

• How to implement Google rankings best practices for salons

• Why a strong website matters just as much as social media for salons

• How to connect your salon marketing strategies across SEO, social, and loyalty programs

• Actionable digital marketing advice for salons to increase visibility and client bookings

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel!

Hit this link to explore:  https://www.youtube.com/@salon.s.o

Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!

In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue.

After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever.  Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss.

In this episode, you’ll learn:

• How to use social media marketing for salons to attract dream clients fast
• The best Instagram strategies for hairstylists that actually convert followers into bookings
• Common mistakes salons make on social media — and how to fix them
• How to align your digital marketing and loyalty programs to keep clients coming back
• Why consistency and authenticity are key in social media for salon professionals
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If you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint.

Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s changing the way clients book, buy, and connect in 2025.

With over half of social media users now shopping directly through Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. The future of salon marketing is social and the salons who adapt will lead the way.

From boosting retail sales to booking appointments straight from your feed, this episode helps you grow your salon business by giving you the tools to meet clients where they already scroll, without the awkward sales pitch.

 In this episode, you’ll learn:

• How to use social media marketing for salons to drive real revenue
• Why Instagram for salons is now a must-have sales channel, not just a branding tool
• The best social media best practices for salon owners to increase engagement and conversions
• How to connect your loyalty program and digital marketing strategy for repeat business
• What’s next for social media commerce in the salon industry and how to stay ahead

If you’re ready to transform your salon social media strategy into a sales-boosting machine, stop reading this text and hit play on the episode!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What if you could serve 25 clients a day and still have time to grow a thriving business? In this episode of The Salon Scoop, we sit down with the legendary Candy Shaw, also known as The BalayLama®. As NAHA’s Educator of the Year and one of the most recognized names in education, Candy has mastered the balance of creativity, leadership, and strategy.

With over 110K followers online and a brand that spans globally, Candy shares her proven approach to creating a strong salon culture, scaling your salon business, and embracing social media marketing for salons as a key growth tool. Her “under-promise and over-deliver” philosophy has become a cornerstone of her success, and her insights will inspire any salon owner ready to elevate their brand and mindset.

In this episode, you’ll learn:

• How to create a sustainable salon culture that supports both growth and balance
• The mindset shifts behind scaling your salon business beyond the chair
• Practical business advice for salon owners who want long-term success
• How Candy uses social media and digital marketing for salons to grow her global brand
• Why authenticity and consistency matter more than perfection online

If you’re ready to see what’s truly possible in your career, this conversation will leave you inspired to take your next bold step.

Huge thanks to the incredible @thebalaylama for sharing her wisdom and lighting the path for salon pros everywhere.

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In 2025, the most powerful marketing tool for salons isn’t an ad or even a trendy reel on Instagram, it’s your clients!

User-Generated Content (UGC) is transforming social media marketing for salons, building trust, boosting engagement, and creating authentic word-of-mouth online.

In this Digital Debrief episode, Scott and Sarah explore how salon owners can use UGC marketing strategies to showcase real experiences that attract new guests and strengthen loyalty. You’ll learn how to inspire clients to share their transformations, feature their content strategically, and grow your reach without spending a dollar on social media ads.

In this episode, you’ll learn:

• Why user-generated content outperforms traditional salon marketing
• How to encourage clients to share their salon visits and tag your page
• Smart ways to feature UGC across your salon’s social media and website
• How to combine UGC, SEO, and loyalty programs for maximum impact
• Actionable digital marketing strategies for salons that build community and trust

If you’ve ever wished your happy clients could help market your salon for you and grow your salon business, this episode is your ultimate guide to making it happen!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on Instagram (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!

Huge thanks to Sarajane once again for being such an incredible guest, make sure to follow her on IG @blushandmane

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah dive into why a strong salon culture is more than just “good vibes”, it’s the foundation of a successful, sustainable salon business. It helps you have thriving stylists that are loyal to your salon.

From defining your core values to fostering collaboration and trust, this conversation unpacks how creating a strong salon culture shapes everything from client retention to team morale. You’ll discover how to create an environment where stylists feel supported, empowered, and excited to grow, and where clients can feel the difference the moment they walk through your doors.

 In this episode, you’ll learn:

• How to define and communicate your salon’s mission, vision, and values
• Why culture is key to both client loyalty and stylist retention
• Leadership strategies that keep your team motivated and aligned
• How to build a culture that supports growth, innovation, and collaboration
• Actionable business advice for salon owners ready to elevate their team and brand reputation

If you’re ready to create a salon where people love to work and clients love to visit, this episode will show you how to build a salon culture that truly lasts.

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Ready to take your salon’s Instagram from zero to hero? In this episode of The Salon Scoop, Scott chats with the incredible Morgan Thomas, who shares the exact Instagram strategies for hairstylists that helped her go viral, attract dream clients, and grow her salon business faster than ever.

From content ideas that explode your reach to engagement tactics that actually convert, Morgan breaks down what’s working right now in social media marketing for salons… no gimmicks, no fluff, just proven strategies that fill your chair and build your brand!

In this episode, you’ll learn:

• The content types that perform best on Instagram for salons
• How to turn Instagram followers into real, paying clients
• Smart social media best practices for salon owners and stylists to boost engagement
• How consistency and authenticity drive lasting growth online
• Actionable digital marketing advice for salons ready to stand out and scale

If you’re ready to dominate your feed, attract your ideal clients, and grow your bookings through social media for salons, this is your must-listen guide.  Huge thanks to @jadebeautyco for sharing such inspiring and practical insight!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.