In today’s Pro Perspectives episode, we ask some of the best in the biz: "How does a salon professional build a loyal clientele?!” Their advice can help new salon pros create their own plan for building the clientele of their dreams and spark inspiration for experienced professionals to continue shaping their ideal clientele. HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair;   Jamie DiGrazia : @jamiedigrazia;  George Garcia: @georgegarciardken;  Natalie Ruzgis: @natalieruzgis; Sean Godard : @seangodard

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We’ve all been there; a client books in for a major service like a color correction, hair extensions or a bridal updo or makeup application and the stress of seeing this appointment booking with no information can cause major stress! Every salon professional wants to create an excellent guest experience, but going into a major service blind, with little to no information, can make this goal feel daunting. This quest for excellence can be greatly aided by a simple yet powerful tool: the intake form. In this Digital Debrief episode, Scott and Sarah deep dive into why incorporating intake forms is so beneficial for both client satisfaction and service provider success.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this episode of The Salon Scoop, we dive into the world of Instagram success with Farhana Premji, an international educator, salon owner, and digital creator! Join us as Farhana shares her journey from mastering color chemistry and design principles to becoming a renowned industry trailblazer. She shares her secrets on carving out a niche market, scaling her personal brand, and building significant media (and SOCIAL media!) attention across the beauty world. Farhana also shares insights you won’t want to miss about her heart-centered business practices, as well as how she achieved a 100% prebook rate and secured a top spot in industry awards. Whether you're a stylist or a salon owner, this episode is a masterclass in harnessing social media to take your presence to the next level!

Huge thanks goes out to our amazing guest, Farhana! Make sure to check her out on Instagram @xo.farhana.balayage

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s episode, we are explaining how to turn a loyalty program into more than just a client retention tool—it's all about creating unforgettable experiences that make your clients feel valued and eager to come back. Scott and Sarah explore how to choose valuable rewards for your salon’s loyalty program while protecting your bottom line. You won’t want to miss out on these tips and tricks for how to establish rewards your clients will be excited about redeeming without breaking the bank!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We could not be more excited to have the amazing Leysa Carrillo back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, From Humble Beginnings to Salon Industry Icon (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!

Huge thanks to Leysa once again for being such an incredible guest, make sure to follow her on IG @leysahairandmakeup

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of important features or are missing crucial information. As we step into a new year, it is the perfect time to reflect, revamp, and refresh your salon’s social media presence. This year marks a new era for setting trends, engaging with clients, and expanding your salon’s reach and in this episode, we’ll let you know exactly how to do just that. Make sure to check out our Top 10 Salon Instagram Pages to Follow (see our blog) for inspiration on how to level up your own salon’s IG page!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever wondered what one piece of advice your favourite industry platform artists and educators have received in their careers and what they would want to pass along to other industry professionals?!

In today’s episode, we ask some of the best in the business exactly that: what's the best piece of advice you've ever received? Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:

Celene Dupuis: @celenedupuis  

Leya Carillo: @leysahairandmakeup

Jen Raney: @jenraney_saloncentric

Adrienne Dara: @adriennedara

Jessica Barkhouse: @jessica_summitsalons

Jamie DiGrazia: @jamiedigrazia

Luke Huffsutter: @lukehuf

Natalie Ruzgis: @natalieruzgis

Kourtnee Jinright: @thecolourchemist

Sam Villa: @samvillahair

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In the digital era of 2025, having an updated website is no longer a luxury—it’s a necessity. Without a solid online presence, even the most talented salons can fall behind in attracting new clients and maintaining their reputation. In this Digital Debrief, Scott and Sarah dive into why refreshing your salon’s website is critical and provide insights into crafting a digital experience that makes an impact with both existing and potential clients!

In the salon industry, it can be difficult to navigate being creative while implementing best business practices to ensure you are profitable. While stylists eagerly anticipate the opportunity to unveil their latest color or style innovations, discussing price increases can feel as taxing as a botched color job! Yet, transparency is essential. By effectively communicating price shifts, salon professionals can maintain trust and loyalty while ensuring their business remains sustainable. Scott and Sarah explain how to confidently and gracefully navigate these sometimes-awkward conversations in this Digital Debrief!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s