Your salon’s Instagram isn’t just for pretty hair pics anymore, it’s your storefront! In this Digital Debrief episode, Scott and Sarah are breaking down the rise of social media commerce and what it means for salon pros in 2025. With over half of social media users buying directly through platforms like Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients.  If you’re ready to meet your clients where they already scroll and boost sales without the awkward pitch, this episode is a MUST LISTEN!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

What if you could serve 25 clients a day and still have time to build an empire?  On this episode of The Salon Scoop, we’re sitting down with the iconic Candy Shaw, aka The Balay Lama®. As NAHA’s Educator of the Year and a top balayage educator, Candy has scaled her salon, trained thousands of stylists, and built a brand that reaches over 110K online. We dive into her secrets for creating a salon culture that works for you, mindset shifts that fuel massive growth, and why “under-promise and over-deliver” is her formula for success. Plus, hear how she harnessed the power of social media and digital strategy to turn her passion into a global movement. If you’re ready to grow beyond the chair and see what’s truly possible, this episode will blow your mind.

Huge thanks goes out to the amazing Candy Shaw for sharing such important and valuable insight! Make sure to follow her on Instagram @thebalaylama

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In 2025, the most powerful marketing tool for salons isn’t a glossy ad or even the trendiest reel, it’s your clients! User-Generated Content (UGC) builds trust, drives engagement, and acts as authentic word-of-mouth in the digital age. In this Digital Debrief episode, Scott and Sarah dive into why UGC outshines traditional marketing, how to encourage clients to share their salon experiences, and smart ways to showcase that content to grow your brand. If you’ve ever wished your happy clients could spread the word for you, this is your blueprint!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on Instagram (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!

Huge thanks to Sarajane once again for being such an incredible guest, make sure to follow her on IG @blushandmane

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah explore how strong salon culture goes beyond “good vibes” and becomes the backbone of your business. From defining values and fostering collaboration to creating an environment where stylists and staff feel supported, we’ll share how to build a culture that keeps your team inspired, your clients loyal, and your brand reputation on point!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s 

Ready to take your salon’s Instagram from zero to hero!? In this episode of The Salon Scoop, we have the amazing Morgan Thomas spilling the exact strategies she used to go viral, attract dream clients, and grow her business faster than ever on IG!From content ideas that blow up your reach to engagement tactics that actually work, you’ll walk away ready to dominate your feed, and your bookings.  HUGE thanks goes out to Morgan Thomas for sharing such amazing insight, make sure to check her out on Instagram @jadebeautycoFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

\While digital marketing is crucial for attracting new salon clients, it’s not the whole story. In this episode, we’re pulling back the curtain on a common mistake we see, especially among new stylists relying only on social media to build a clientele. From seasoned pros who swear by referrals to new stylists with the prettiest IG feeds but empty books, we’re here to set the record straight. The real magic happens when digital marketing meets personal, in-person connection. Tune in as we break down how to strike the right balance, market with intention, and attract the right clients, not just more followers. Whether you’re just starting out or ready to grow to the next level, this episode will help you shift from marketing overwhelm to real-world results!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What’s the most underrated skill that every salon professional should have?!” Their responses might surprise you and inspire all salon pros, new and experienced, to sharpen up on new skills to take their career to new heights! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram:

Brayden Pelletier: @justbhair

Jamie DiGrazia : @jamiedigrazia

George Garcia: @georgegarciardken

Sean Godard : @seangodard

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Gone are the days of cookie-cutter career paths in the salon world. In this episode, we’re diving into the evolution of salon career models and why the old “commission salon forever” approach just isn’t cutting it anymore. Join Sarah, Salon S.O.S. content specialist and salon owner, as she shares the real-life journey of shifting her team to a hybrid salon structure. From commission to chair rental to full independence, today’s stylists want flexibility, and hybrid models are stepping up in a big way. Tune in to hear how Sarah and her business partner created a supportive environment that meets stylists exactly where they’re at, keeps top talent, and redefines what long-term success in the salon industry can look like! If you're a salon owner, leader, or stylist wondering what’s next, you won’t want to miss this episode!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We're SO excited to have the incredible Robert Sugden back once again for our Rapid Fire segment! Robert shared SO much insight and information on his episode "Influencing the Influence: Turning followers into clients" (if you haven't already listened, make sure to put it on queue!) but today, we're keeping things light and asking this industry powerhouse everything you wanted to know about him that you DON'T see on IG! Huge thanks to Robert once again for being such an amazing guest, make sure to give him a follow on Instagram @robertsugdenhair 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s