The Salon Scoop

Want an unbiased look at where the salon industry is heading, what challenges lie ahead, and where the biggest opportunities are emerging?

In this episode of The Salon Scoop, Scott sits down with Leslie Perry, CEO of the Professional Beauty Association (PBA). Leslie brings both boardroom brilliance and salon-floor soul to everything she does, offering a uniquely balanced perspective on what’s really happening across the beauty industry...from salon owners and stylists to manufacturers and distributors.

This conversation is designed to give salon professionals the clarity needed to navigate change and build long-term success in an evolving industry.

In this episode, you’ll learn:

• The biggest shifts shaping the future of salons
• Workforce and recruitment challenges impacting growth
• Emerging business models for the next 3–5 years
• Where the biggest opportunities exist for salon owners
• What successful salons are doing differently
• The skills that will define long-term success beyond technical ability
• How adaptability supports leadership and marketing for salons
• Why staying informed strengthens your digital marketing for salons strategy
• One key piece of advice to prepare for 2026 and beyond

The beauty industry is evolving, and those who stay informed and adaptable will be best positioned to grow, lead, and succeed in the years ahead.

HUGE thanks goes out to the incredible Leslie Perry for sharing amazing insight! Make sure to follow along on IG @probeautyassoc and @leslieperry_pba. You can join the PBA and benefit from all the amazing things this organization does for the industry here: www.probeauty.org

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In a world driven by reels, trends, and overnight success stories, it is easy for salon owners to believe that going viral is the goal. High view counts look impressive, but when it comes to real growth, viral moments rarely translate into consistent bookings or long-term success.

In this Digital Debrief episode, Scott and Sarah break down why consistent salon marketing strategies outperform viral content every time. From social media marketing for salons and Instagram for salons to websites for salons and SEO for hair salons, sustainable growth is built through visibility, trust, and repetitio… not one lucky post!

In this episode, you’ll learn:
• Why consistency matters more than virality in marketing strategies for salons
• How social media for salons builds trust and familiarity over time
• The difference between views and conversions in social media marketing for salons
• Why Instagram for salons works best as part of a long-term plan
• How websites for salons and SEO for hair salons support consistent client discovery
• Google rankings best practices for salons that reward steady, intentional marketing
• How to create sustainable marketing for salons without burnout

If you want steady bookings, loyal clients, and marketing that actually supports your business goals, this episode will help you shift your focus from chasing viral views to building a strategy that lasts!

For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Every January starts the same way… fresh goals, big intentions, and the belief that this year will be different. Motivation is high, routines feel possible, and commitments are written down with confidence. And yet, for most people, those resolutions don’t make it past the first few weeks.

Not because we lack discipline. Not because we don’t want growth badly enough.
But because most of us were never taught how to build habits that actually stick, even when life gets busy and willpower disappears.

In this episode, you’ll learn:

• Why most habits fail within weeks

• How to choose identity-based habits that last

• The simplest way to make habits effortless

• How small actions create massive momentum over time

• How to design habits that work automatically instead of relying on discipline
• How to create real, lasting change

If you’re tired of starting over every January and ready to stop relying on motivation and start building habits that transform your life — this might be one of the most important episodes you listen to all year!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Most salon and spa owners wear every hat in the beginning. Booking clients. Managing staff. Ordering inventory. Somewhere along the way, digital marketing for salons gets added to the list, and it quickly becomes one of the most time-consuming roles.

In this Digital Debrief episode, Scott and Sarah talk about how salon marketing has evolved and why doing it all yourself is no longer sustainable for long-term growth. This is practical business advice for salon owners who feel stretched thin and are wondering if outsourcing is the next right step. Knowing when to invest in professional support can help you protect your time, improve results, and refocus on running your business.

In this episode, you’ll learn:
• The signs your salon has outgrown DIY digital marketing
• How digital marketing for salons has become a full-time role
• Why social media for salons and social media best practices for salon owners require consistency
• How websites for salons and SEO for hair salons impact bookings and Google rankings
• Where salon loyalty programs and loyalty program best practices for salons fit into retention
• When outsourcing marketing for salons supports growth instead of adding cost
• How to choose marketing strategies for salons that align with your goals

If you are feeling overwhelmed by marketing or questioning whether your current approach is still working, this episode offers clarity and direction to help you move forward with confidence.

For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Imagine spending years building your Instagram only to have it hacked and wiped away overnight. That’s exactly what happened to Michael Cole. But instead of giving up, he used the setback as fuel. In just 2.5 years, he not only rebuilt his account, he grew it bigger and stronger than before. 

In this episode, Michael shares the strategies, mindset, and social media techniques that helped him turn a terrible loss into his greatest comeback. If you’ve ever worried about losing your progress, or wondered how to bounce back from setbacks in your career, this is the must-listen! 

HUGE thanks goes out to Michael Cole, we know this episode is going to help so many people that have experienced this. Make sure to check out his progress on IG by following along @michaelcoleinspires

For your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you cansubscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts andretains thriving stylists.

More from the Salon S.O.S. Business Building ResourceLibrary:

Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’realways here to help support you with salon business advice!

If you listen to any of the following shows, we're sureyou'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast,The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

The start of a new year is the perfect time for salon professionals to step back, evaluate what is working, and reset their digital presence with intention. Instead of jumping straight into promotions or posting more on Instagram, the most effective salon marketing strategies begin with clarity.

In this Digital Debrief episode, Scott and Sarah walk through why a digital marketing audit is the foundation of smart, sustainable growth. From websites for salons and SEO for hair salons to social media marketing for salons and loyalty program best practices for salons, this conversation helps you understand where your marketing is helping your business…and where it may be holding you back.

In this episode, you’ll learn:
• Why a digital marketing audit is essential for effective marketing strategies for salons
• What to look for on your salon website and how websites for salons impact trust and conversions
• How SEO for hair salons supports long-term visibility and Google rankings best practices for salons
• The role of social media for salons and social media best practices for salon owners
• How Instagram for salons fits into a larger social media marketing strategy
• Where salon loyalty programs and loyalty program best practices for salons support retention and repeat visits
• How to align your digital marketing advice for salons with real business goals, not trends

If you are ready to start the year with clarity, confidence, and marketing that actually converts, this episode is your reset!

For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit thislink to explore: https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, getsocial media and marketing advice for salons, and build a salon culture thatattracts and retains thriving stylists.

More from the Salon S.O.S. BusinessBuilding Resource Library:

Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contactwith us. We’re always here to help support you with salon business advice!

If you listen to any of the followingshows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast withBritt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The HairdresserStrong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Have you ever wondered what's the most memorable piece of advice your favorite industry artists and educators have received in their careers and what they would want to pass along to new industry professionals?!

In today’s episode, we ask some of the best in the biz exactly that: what's the best piece of advice you would give your younger self or someone in the industry who needs to hear it? Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:

@xo.farhana.balayage

@robertsugdenhair

@profofhair

@timfiskis

@blushandmane

@wraywray__

@jadebeautyco

@ericakeelen_studio_sage

@thebalayama

For your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building ResourceLibrary:

Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’realways here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Whether you’re a seasoned stylist or a growing spa owner, this is your roadmap to what’s next in marketing for salons and how to stay ahead of the curve.

In this Digital Debrief episode, Scott and Sarah break down realistic, industry-specific marketing trend predictions for salons that will help you future-proof your brand, attract dream clients, and strengthen your online presence through smarter, more strategic marketing.

From mastering SEO for hair salons and Google rankings best practices for salons to refining your social media for salons strategy, we’ll explore how salon owners can adapt to a rapidly changing digital world while keeping connection and creativity at the heart of everything.

 In this episode, you’ll learn:

• 2026 digital marketing trends for salons that actually matter
• How AI and automation are reshaping social media marketing for salons
• SEO for hair salons + Google rankings best practices for salons that will dominate next year
• Why authenticity and storytelling are key social media best practices for salons
• How to upgrade your salon website to boost visibility and client conversions
• Actionable business advice for salon owners to stay competitive and profitable
• The role of personalization in loyalty program best practices for salons
• How to align your salon marketing strategies with evolving client behavior

Tune in to discover where the industry is heading  and how to make sure your salon or spa is ready to shine in 2026 and beyond!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We are SO excited to have the amazing Candy Shaw, also known as The BalayLama®, once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Under-Promise, Over-Deliver: The Balay Lama®’s Secret to Success (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry icon everything you never knew you needed to know about her!

Huge thanks to Candy once again for being such an amazing guest, make sure to follow her on IG @thebalaylama

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Today’s salons are more than places for haircuts and highlights, they’re community anchors. Clients are looking for brands that not only make them look good but do good.

In this Digital Debrief episode, we explore how purpose-driven marketing for salons can elevate your brand, strengthen your community presence, and attract clients who value connection and authenticity.

Whether you’re just starting your community outreach or looking to refresh your salon marketing strategies, this episode is packed with business advice for salon owners who want to make an impact while boosting SEO, improving Google rankings, and growing genuine loyalty that lasts.

 In this episode, you’ll learn:

• Why giving back is one of the most powerful marketing strategies for salons
• How to align your community initiatives with your digital marketing strategy
• Creative ideas like charity cut-a-thons, donation drives, and collab programs
• Social media marketing for salons that amplifies your local impact
• Loyalty program best practices for salons that build emotional connection
• SEO for hair salons and Google rankings best practices for salons to get noticed online
• How to share your story authentically through social media for salon owners
• Actionable business education for salons that blends purpose with profit

Tune in for inspiring examples and practical tools to help your salon make a difference in your business, your community, and beyond! 

Looking for real, actionable ways to give back? Click to read our blog:https://www.salonsos.ca/post/the-secret-to-standing-out-locally-give-back.

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.