Whether you’re a seasoned stylist or a growing spa owner, this is your roadmap to what’s next in marketing for salons and how to stay ahead of the curve.

In this Digital Debrief episode, Scott and Sarah break down realistic, industry-specific marketing trend predictions for salons that will help you future-proof your brand, attract dream clients, and strengthen your online presence through smarter, more strategic marketing.

From mastering SEO for hair salons and Google rankings best practices for salons to refining your social media for salons strategy, we’ll explore how salon owners can adapt to a rapidly changing digital world while keeping connection and creativity at the heart of everything.

 In this episode, you’ll learn:

• 2026 digital marketing trends for salons that actually matter
• How AI and automation are reshaping social media marketing for salons
• SEO for hair salons + Google rankings best practices for salons that will dominate next year
• Why authenticity and storytelling are key social media best practices for salons
• How to upgrade your salon website to boost visibility and client conversions
• Actionable business advice for salon owners to stay competitive and profitable
• The role of personalization in loyalty program best practices for salons
• How to align your salon marketing strategies with evolving client behavior

Tune in to discover where the industry is heading  and how to make sure your salon or spa is ready to shine in 2026 and beyond!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.