In this episode, Jason Everett joins Kayla Swanson to talk about the Code of Honor, a simple system that can transform your salon culture, reduce team drama, and strengthen accountability.

You’ll hear:

Why “we all get along” isn’t the same as a strong culture

What happens when you don’t have rules (spoiler: your team makes their own)

How to create a Code of Honor with your team

The biggest mistakes owners make when implementing it

How Code of Honor builds trust and performance under pressure

Need support building your own Code of Honor?

Text “CODE” to (916) 258-0720 and we’ll help you!

In this episode, Kayla sits down with Danielle Cherewyk to talk about how salon owners can build a culture where team members grow into high-performing, six-figure earners.

You’ll hear:

Danielle’s story and why she built a career-path culture early

How she helped her team realize they were closer than they thought

How the program grew from 6 qualifiers to 14

What salon owners can do to expand belief and break income ceilings

How Danielle supports her team with a 7:1 mentorship model

How to make “money conversations” normal without making them uncomfortable

Why your salon wins when your people WIN

In this episode, Kayla and Jason unpack what it really means to be a high-performing salon and why the biggest difference isn’t intelligence, luck, or even talent.

What you’ll hear in this episode:

What “high performance” actually means (and why it’s the foundation of everything at HPSA)

The true separator of the top 1% from the rest

Why high performers don’t overthink, stall out, or wait for perfect plans

How top owners get their team to execute quickly

Why “corrective action” is the cheat code for growth

The 2–20–24 Rule for taking action immediately and building momentum

Why and how consistency turns excellence into a habit

In this episode, Kayla Swanson and Jason Everett discuss what it truly means to be a profitable salon owner.

They cover the following topics:

The difference between staying busy and actually making money

Why salon owners often avoid profit (sometimes without knowing it)

How to begin shifting your salon from survival to sustainability

Jason also shares why profitable businesses create better teams, stronger cultures, and more fulfilled owners.

In this episode, you’ll discover:

Why 2026 is a buyer’s market and how shaky operations are creating big opportunities for owners who are ready.

What does capacity utilization mean and how to know if growth is smart or premature.

Are you a CEO or just a high-paid stylist? And how to start shifting into true ownership.

Why Jason wrote Prove Them Wrong and how owners can use it as a roadmap for stylists who want more income and a long-term future.

Why Jason believes you must get lean, smart, and supported to ensure you’re on the upswing, not the decline of next year.

The MINDSET you need for 2026.

In this episode, you’ll learn:

Why burnout is often a mindset shift issue, not just a rest issue

The difference between Burn On, Burn Up, and Burnout

How effort vs reward imbalance quietly creates burnout

Why impostor syndrome can be a catalyst (and how common it is)

The 3 major causes of burnout and their respective cures

A leadership takeaway: why investing in support is often cheaper than losing great people

Gift Cards as a Tool for Growth: Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays.

Biggest Mistake #1 - Discounting: Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations.

Biggest Mistake #2 - No Boundaries: Clearly define gift card usage rules to prevent misuse, like limiting their use to specific services or retail products.

Biggest Mistake #3 - Fluffing December Sales: High gift card sales in December can artificially inflate revenue, leaving other months weaker.

Biggest Mistake #4 - Spending December’s Cash: Treat gift card revenue as deferred income and avoid spending it immediately.

Biggest Mistake #5 - Misclassifying on P&L: Log gift card sales properly as liabilities until redeemed, to avoid tax and accounting issues.

Biggest Mistake #6 - Selling to Existing Clients: Focus on gift cards as a tool to bring in new customers rather than discounting services for loyal clients.

Theft Risks: Implement systems to track and catalog gift cards, as they can be a target for employee theft.

Timing and Marketing Strategies: Peak sales often happen close to Christmas, but promotions should encourage early-year bookings to maintain revenue consistency.

Creative Packages: Bundle gift cards with services or retail items to add value, attract new guests, and provide thoughtful gifting options for businesses or groups.

In this episode:

What productivity really means (and why it’s universal)

Why food, energy, and environment influence your brain’s performance

How dopamine, distraction, and devices wreck productivity

Time-blocking, presence, and building a routine that works

How to model productivity for your team

Creating psychological safety and meaningful feedback loops

Helping team members identify the real reason behind their behavior

What salon owners can do TODAY to increase productivity in their salons

💡 What you'll learn:

Why nearly every owner reaches a point where they want to quit

Jason’s real experiences with business overwhelm and financial pressure

How internal beliefs shape your external business results

How to build resilience and embrace disruption in your business

Why the size of your business is directly tied to the size of the problems you can handle

🎧 Feeling stuck? This episode is the mindset reset you need.🔥