In This Episode, You’ll Discover:

• How technology can help you attract and retain top salon talent
• The power of creating a mission-driven, tech-savvy salon culture
• Why AI tools (like automated client reminders) are game-changers for time management and client retention
• The benefit of replacing traditional interviews with “vibe check” meetups
• Simple tech upgrades that make your salon a better place to work and grow

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In This Episode, You'll Discover:

• The real purpose of marketing: communication and relationships
• Effective strategies to capture and nurture leads
• Why automation and drip campaigns are key to success
• The role of SEO in growing your salon
• How neuromarketing can keep your salon top of mind

Learn more here - www.highperformancesalon.com

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In This Episode, You'll Discover:

• How to create an emotional connection with clients beyond technical skills
• The importance of a warm welcome and memorable touchpoints
• Strategies for maintaining consistent service standards
• The power of eye-to-eye consultations for better client relationships
• The role of team training and leadership in delivering exceptional service
• How to personalize client experiences for a lasting positive impression
• Ways to engage your team in continuous improvement

Follow Shelby’s Instagram: @‌shelbybboise

Learn more here - www.highperformancesalon.com

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Discover how a shift in mindset, personalized client experiences, and strategic brand partnerships can transform your salon's profitability. If you're ready to increase your salon’s retail sales and learn how to integrate retail into every aspect of your service, this episode is a must-watch!

Text “support” to (916)258-0720 to get help taking your salon to the next level.

Instagram: @kristie.luxebeautyco

Learn more here - www.highperformancesalon.com

Join our FB group - www.facebook.com/groups/highperformancesalon

Like us on FB - www.facebook.com/highperformancesalon

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In This Episode, You’ll Discover: 

• Proven techniques for identifying and managing salon crises
• Real-life stories and lessons from Mandy’s own salon experiences
• How to communicate effectively with your team and clients during a crisis
• The importance of having a solid crisis management plan in place

Connect with Mandy McCollough: Instagram: @‌fancyfish 

Need Help with Your Crises Manual or Want to Join Our Salon Owner Community? Text “support” to (916) 258-0720 

Learn more here - www.highperformancesalon.com

Join our FB group - www.facebook.com/groups/highperformancesalon

Like us on FB - www.facebook.com/highperformancesalon

Follow us on IG - www.instagram.com/highperformancesalon

Key Points From This Episode:

• Why employees avoid responsibility and how to shift their mindset
• How shielding staff from consequences actually stunts their growth
• The surprising link between school systems and weak problem-solving skills
• Why “C” students often make better entrepreneurs than “A” students
• How to let go of control and trust your team to step up
• The ego trap: Are you solving problems for your team’s benefit...or yours?
• How to create a culture of ownership without overwhelming your staff

Need extra support? Text “support” to (916) 258-0720, and we’ve got your back!

If you’re feeling stuck in your business and wondering what it takes to reach the next level, this episode is for you.

Kayla Swanson and Jason Everett break down the key habits and strategies that top salon owners use to grow their businesses, build high-performing teams, and stay ahead of the competition.

• The mindset shift that separates top salons from the rest
• Why taking fast action is the key to growth
• The 220-24 Rule for decision-making and execution
• How to quickly adjust and correct mistakes without hesitation
• Building a team that takes ownership and moves fast

📩 Text “PLAYBOOK” to (916) 258-0720 to get the step-by-step guide.

Listen now on Apple Podcasts, Spotify, or YouTube.

Here’s what you’ll learn in this episode:
✔️ The truth about rising credit card processing fees in salons
✔️ How new laws allow salons to pass fees onto clients (legally!)
✔️ Why transparency is key and how to communicate fees the right way
✔️ The ONE simple tweak that prevents client complaints
✔️ How to get your staff on board (and avoid resistance!)
✔️ Why most salons see minimal pushback when done correctly
✔️ A step-by-step rollout plan to make this smooth and stress-free

⚡ Want the exact cheat sheet to implement this in your salon? Text “roll out” to 📲 (916) 258-0720 now!

💡 Need extra support? We’ve got you! Text “support” to 📲 (916) 258-0720 for expert guidance.

AI Helps Capture Missed Calls & Increase Revenue (05:37)

In just four weeks, their AI system captured 112 missed calls, leading to $1,800 in additional booked services that would have otherwise been lost.

AI-Powered Texting Enhances Guest Experience (03:50)

AI sends automated yet customizable text messages to guests, allowing them to easily book appointments without waiting for a callback.

AI Assists Front Desk by Reducing Workload (07:15)

AI takes over conversations with clients when staff are unavailable, allowing front desk employees to focus on in-person guest experience rather than constantly answering phones.

Salon Owners Gain Data Insights with AI Dashboards (06:30)

AI provides detailed reports on missed calls, booked appointments, and ROI, helping owners make data-driven decisions about salon operations.

Automated Upselling & Cross-Promotions Increase Profits (10:45)

AI sends automated text offers for add-on services, such as a massage upgrade or treatment, helping fill appointment gaps and boost revenue effortlessly.

Last-Minute Appointment Openings Get Filled Quickly (19:32)

AI texts clients about same-day or next-day availability, making it easy to fill open slots and ensure salon staff remain fully booked.

Missed Client Follow-Ups Bring Guests Back (26:22)

AI helps salons run "We Miss You" campaigns, sending messages to clients who haven't visited in a while, sometimes with an incentive like a discount or special offer.

Custom AI Training Matches Salon Branding & Tone (03:50)

AI systems learn the salon’s language, services, and customer interactions within a month, ensuring consistent and professional communication.

AI Provides Two-Way Messaging for Better Engagement (23:16)

Staff can jump into AI conversations whenever needed, ensuring seamless client interactions and preventing miscommunications.

AI Allows Salon Staff to Focus on In-Person Service (17:58)

With AI handling calls and bookings, salon employees can spend more time interacting with guests, offering beverages, and ensuring a high-end experience rather than being tied to the phone.

The Power of Giving Back: Building trust and loyalty starts with creating a salon culture that actively gives back to the community.

A Legacy of Generosity: Dawn Blom has been in the salon industry for over 40 years, and her salons have raised over $1 million for community causes.

Building Trust Through Action: Supporting local causes and individuals in need helps establish a salon's reputation as a trusted community partner.

Signature Fundraising Events: Dawn's salons host annual events like golf tournaments and a "Blessing Tree" to support families and children in need.

Attracting Like-Minded Clients and Staff: A salon culture rooted in giving back naturally draws in team members and clients who align with those values.

Start Small, Think Big: Even small acts of kindness, like "pay it forward" initiatives, can snowball into larger efforts that impact the community.

Involving Your Team: Everyone in the salon contributes to fundraisers, whether through organizing events or spreading the word, making it a collective effort.

Authenticity Matters: Ensuring donations and events are legitimate builds trust and strengthens your salon's reputation.

Emotional Impact: Acts of service create memorable experiences for clients and staff, deepening loyalty and connection.

Sustaining Momentum: Regularly hosting events and keeping giving back as a core part of the salon culture ensures ongoing trust and loyalty.