The Elevate Podcast

To get the full episode with supporting PDFs, join The Elevate Insider here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

When it comes to your salon, bigger is not always better. I've seen so many salon owners rush into expanding their space, which in turn creates more problems.

I share all the things I'd set in place before I consider expanding.

To get supporting PDFs for the episode, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

How your clients perceive your salon matters. When people find value in your salon's experience, they become loyal clients.

This week I share why perceived value is so important in our industry & what you can do to boost your perceived value.

Need help with branding? Learn about our branding packages & social media management here: https://www.opulentbeautypro.com/socialmedia#section-1704840218404 

The stylist is no longer the prize, it's the clients' market.

This has become more and more evident on social media with clients sharing their salon experiences and disappointment in value.

One recent TikTok stood out to me. I share my opinion on this situation and what I would've done in this salon owner's shoes.

Videos mentioned in episode:

https://www.tiktok.com/@toriyav/video/7425758894120553759?_r=1&_t=8qYU1Srl5Qp

https://www.tiktok.com/@toriyav/video/7425344674459618591

https://www.tiktok.com/@toriyav/video/7426536564135628063

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

Customer service is a lost art and will in turn cause you to lose clients.

In this episode, I share why customer service is important for salon owners & stylists to focus on and how you can up your customer service game to improve client loyalty.

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

Potential team members should be treated like potential clients. We need to connect with them, nurture them and create a relationship with them.

I share the strategy I've implemented to keep a constant flow of new stylists entering my funnel so I can automate the hiring process.

I found out exactly why clients are leaving their stylists more now than ever.

It boils down to 5 things, and nearly everything is in our control.

To join my new program & receive exclusive podcast episodes + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

To get this episode's supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

Your salon's culture doesn't happen by accident. It happens by making business decisions & hiring a team that aligns with your core values.

In this episode, you'll learn why core values are important and how to choose core values that will make an impact in your business.

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

Stylist motivation is a huge topic amongst my coaching students.

I cover 9 ways you're demotivating your team and how you can transform these areas inside your salon.

I recently saw a Facebook post in a salon owner group regarding a very serious topic, so I decided to chime in with what I would do in this situation.

I was completely surprised by the responses I received from other salon owners in the group saying I lacked empathy.

At the end of the day, we are running businesses. And it is our responsibility to keep our team and clients safe.

To join my new podcast mentorship program & receive exclusive episodes + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

To receive supporting PDFs, subscribe here https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

Losing a stylist is never easy. In fact, it's one of the most stressful situations as a salon owner.

A lost stylist usually means losing a valuable team member and a lot of revenue. It leaves you scrambling to fill this vacancy and worrying about finances and what will happen to your salon.

In this episode you'll learn what I do to protect my salon in case someone leaves & how you can successfully offboard your stylist.

At the end of the day, we are business owners who have to make decisions that are best for our business.