The Elevate Podcast

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here: https://www.opulentbeautypro.com/offers/mfWaCmoz?coupon_code=INSIDER 

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training 

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To download today's PDF that will help you support independent stylists going back to a commission salon, click here: https://www.opulentbeautypro.com/offers/ByTUtzph/checkout

Over the last 3 months, I've had not one... not two... but three independent stylist start working for me at my commission salon.

With the rise of independent stylists and suite rental over the last 5 years, I was curious why they decided to make the switch back to commission. And I took it a step further: I asked them why they decided to choose my salon over all the other salons in the area.

Their answers were honest and clear. Doing everything on your own isn't easy, and sometimes the payout isn't worth it. I share my thoughts and how we can support independent stylists who want to go back to a commission salon in this episode!

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here: https://www.opulentbeautypro.com/offers/mfWaCmoz?coupon_code=INSIDER

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training 

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To download today's PDF that will help you audit your client experience + get 40 ways to instantly elevate your salon, click here: https://www.opulentbeautypro.com/offers/W4ejVQCu/checkout 

This summer my husband and I booked a dinner reservation at Alinea, a Michelin Star restaurant in Chicago, and the experience was incredible.

As I was reflecting on my experience, there was one thing that stood out. It wasn't that we had an amazing meal, it was that every single tiny detail was amazing!

It made me think about our industry, and where salons are missing the mark. In this episode, I recount my time at Alinea and discuss ways we can create the same sort of experience at our salon.

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here.

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Gaining momentum as a business owner is exciting, but losing it is super scary.

This lead me to discover new and fresh things to grow my business, one of them being paid ads.

I spent countless hours of my life trying to run Meta ads with little to no success. I knew something had to change, and I needed to hire this out to an expert.

After much research and countless calls with companies, I settled on running my ads through Fill Your Books. They were well known in the industry, and they were one of the few companies that allowed you to keep what they built out for you.

Since my ad launch in May, I've received hundreds of messages with eager clients ready to book. And without my ads, maybe they would've never found my salon.

So instead of trying a million things yourself and seeing what sticks, I recommend hiring an expert to help you expedite this growth.

To learn more about how Fill Your Books can help you grow your client base, book a walkthrough and be sure to mention I sent you! https://fillyourbooks.com/ 

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here.

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training 

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

How many times have you ignored the red flags for the sake of revenue?

Recently I ignored some major red flags and am now picking up the pieces. In this episode, I share my recent story, what I learned, and what I'll do differently moving forward.

This is an eye opening episode for all salon owners!

Want the full episode + supporting PDFs? Join my podcast coaching program, The Elevate Insider. Get your first month free by clicking here.

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

How are you finding new stylists in 2025? I recently started a new strategy for attracting stylists on social media and that has landed me twelve interviews in just 2 weeks!

The bottom line? Show up, show who you are, and set up those interviews!

To get the full episode + the exact survey I used, join The Elevate Insider: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

12 Week Training Program: https://www.opulentbeautypro.com/training

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Surveys are a simple but powerful tool to get inside your clients' heads, but pressing the send button isn't easy.

Last month I reached out to every single client who hasn't been in my salon in over 9 months or more. The feedback I received was eye opening. And it stung. A lot.

I saw some clear trends and knew exactly where I needed to shift thanks to this brutal feedback. I share all the details, including the survey template, in today's episode of The Elevate Insider!

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

As you grow and develop your team, they will need more support outside of just their technical skills. It's your responsibility to develop them into leaders.

In this episode, I share why it's important to include this sort of training in your salon and how to get started! You'll be able to give your team more growth opportunities, take more off your plate, and build a stronger salon culture.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

I don't care how many times I have to say this... You need a front desk.

A front desk/support staff's job is not to sit around, answer phones, and fold towels.

They should be in a sales role, going above and beyond for clients, and making sure nothing slips through the cracks.

I share all the details in this week's episode!

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

In a digital world that's full of advice, it's easy to feel lost. And now more than ever, it's easy to feel divided.

As salon owners, we put a lot on the line. And it's not all glamorous.

In this episode, I share how I think we can become a more united industry, and how stylists and salon owners can work together to create careers that are absolutely fulfilling.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

New salon owners are turning to trusted people in our industry to guide them on the right path to success.

New salon owner Kaili Nihil opened her salon Forest Moon Collective just two years ago, and decided to follow some popular advice at the time.

To her surprise, her salon wasn't growing like she thought. Kaili took matters into her own hands and completely transformed her business, resulting in more profit, more team members, and a better experience for clients.

As entrepreneurs, pivoting will save your business- just like it did for Kaili.