Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint

Most of us chose this industry because of our love for beauty. But as our careers unfold, some of us are faced with the ugly side of this industry.

Rachel Nixon, CEO of Everything Hand Tied & Mixed Methodologies Education, has faced this ugly reality. Rachel has been in the industry for over 30 years and after a recent event in her career, she decided to put the pen to paper and write her memoir "The Ugly Side Of Beauty."

Rachel shares her journey, what she learned and how she has come out stronger because of her experiences.

To get Rachel's book for 15% off, use the code OPULENT15 at checkout: https://shop.everythinghandtied.com/pages/pre-order-the-ugly-side-of-beauty 

To connect with Rachel, visit her Instagram here: https://www.instagram.com/handtiedstitchqueen/profilecard/?igsh=MXI3ODM1YmtrODNtaQ%3D%3D 

To join The Elevate Insider & receive my client retention strategies bonus, visit: https://www.opulentbeautypro.com/insider 

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

Looking for the full episode? Join my podcast coaching program The Elevate Insider for only $7.99/month to receive the full episode & supporting documents! For a limited time, new subscribers receive a bonus. Subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

I've seen a number of posts from discouraged salon owners recently asking if anyone else's salon is slow, especially at this time of year. And without a doubt, there's always a handful of comments saying, "It's the economy."

I strongly dislike this answer, and here's why: when you blame the economy (or any outside factor), you feel powerless and take less action. In this episode, I discuss what you can do in today's economy to set your salon apart, draw in more clients and grow your business. The moment you realize your business' success is up to you is the day your business changes.

Recommended book: Excellence Wins A No-Nonsense Guide to Becoming the Best in a World of Compromise: https://www.audible.com/pd/Excellence-Wins-Audiobook/B07HWV83Y1?source_code=ASSORAP0511160006&share_location=pdp

Get your Salon Owner Blueprint: https://www.opulentbeautypro.com/blueprint 

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get your limited time bonus & access to my station sharing schedule, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

If you’ve ever wondered how you can maximize your space, increase your profitability, and maintain business stability, it starts with station sharing.

In this episode I cover why station sharing is crucial for your salon’s success & exactly how you can implement this business strategy.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get full access to past & future episodes, supporting PDFs & my client retention limited time bonus, subscribe to The Elevate Insider here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

I'm thrilled to share the success story of one of my new stylists, Maggie Cusack, who rapidly transformed into a top stylist. 

Maggie filled her books in just three months & has hit the ground running!

Her journey is a powerful example of what the right leadership and strategic actions can achieve.

In this exciting episode, you'll learn:

Leadership Impact: How effective leadership can dramatically enhance a stylist’s productivity and drive success.

Fast-Track Strategies: The specific steps Maggie took to quickly build a loyal client base and become a sought-after stylist.

Pro-Tips & Insights: Gain valuable insights on the daily practices that contributed to her rapid rise in the styling world.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get the full episode, visit https://www.opulentbeautypro.com/offers/mfWaCmoz

I've seen so many talented stylists hold themselves back because of this one thing: the fear of rejection.

It's scary to put ourselves out there and be told no, but that's the only way we can grow.

In this episode, I talk all about rejection in our industry and how to overcome it.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get the full episode with supporting PDFs, join The Elevate Insider here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

When it comes to your salon, bigger is not always better. I've seen so many salon owners rush into expanding their space, which in turn creates more problems.

I share all the things I'd set in place before I consider expanding.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get supporting PDFs for the episode, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

How your clients perceive your salon matters. When people find value in your salon's experience, they become loyal clients.

This week I share why perceived value is so important in our industry & what you can do to boost your perceived value.

Need help with branding? Learn about our branding packages & social media management here: https://www.opulentbeautypro.com/socialmedia#section-1704840218404 

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

The stylist is no longer the prize, it's the clients' market.

This has become more and more evident on social media with clients sharing their salon experiences and disappointment in value.

One recent TikTok stood out to me. I share my opinion on this situation and what I would've done in this salon owner's shoes.

Videos mentioned in episode:

https://www.tiktok.com/@toriyav/video/7425758894120553759?_r=1&_t=8qYU1Srl5Qp

https://www.tiktok.com/@toriyav/video/7425344674459618591

https://www.tiktok.com/@toriyav/video/7426536564135628063

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

Customer service is a lost art and will in turn cause you to lose clients.

In this episode, I share why customer service is important for salon owners & stylists to focus on and how you can up your customer service game to improve client loyalty.

Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout

The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint

1 On 1 Coaching: https://www.opulentbeautypro.com/coaching

Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions

Social Media Support: https://www.opulentbeautypro.com/socialmedia

Free Education: https://www.opulentbeautypro.com/free

Socials:

Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured

To get the full episode + supporting PDFs, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout 

Potential team members should be treated like potential clients. We need to connect with them, nurture them and create a relationship with them.

I share the strategy I've implemented to keep a constant flow of new stylists entering my funnel so I can automate the hiring process.