The Elevate Podcast

By Patricia NowakowskiBusiness Entrepreneurship Education Self-Improvement

The Elevate Podcast episodes

February 10, 2025 157. Why Hiring For Culture Is More Important Than Hiring For Talent
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
To get full episodes & exclusive PDFs, join The Elevate Insider: https://www.opulentbeautypro.com/insider
I'm ready to save you hundreds of hours and lots of stress. The Salon Owner Blueprint has everything you need to run a successful salon in one spot. To get yours, visit https://www.opulentbeautypro.com/blueprint
Hiring is one of the biggest struggles salon owners face. You want to hire dedicated and talented stylists to help your salon grow. But what if I told you this was the wrong approach?
Skills can be developed over time. Culture is something that isn't so easy to turn around when you let the wrong team members in your business.
Once I started hiring based on culture instead of talent, my entire salon changed. I share the why and how in this episode!
17 min
February 03, 2025 156. The Art Of Booking Clients For Maximum Retention
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
To get the full episode & my skill set analysis PDF, visit https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
To get my complete library of everything I do to run a successful salon, visit https://www.opulentbeautypro.com/blueprint
Booking clients is not about availability, it's about compatibility.
In this episode, I share how my managers and I strategically book clients with my team based on skills, personality & more.
If you want to boost retention and create a better client experience, this is one of the most important things you can do.
12 min
January 27, 2025 155. If You're Not Doing Monthly 1-1 Stylist Meetings, Here's How I Do Mine
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
To get your Salon Owner Blueprint, visit https://www.opulentbeautypro.com/blueprint
To join The Elevate Insider, visit https://www.opulentbeautypro.com/insider
Here's a secret I found out late in my salon owner journey: the more you invest in your team, the better your salon will be.
I cover why monthly 1-1 meetings are crucial to your salon's success and the exact steps you need to take to run efficient & inspiring 1-1 meetings for your team.
38 min
January 20, 2025 154. I Break Down Exactly How To Have A Million Dollar Year
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
I want to save you so many headaches & stress. The Salon Owner Blueprint has everything salon owners will ever need all in one place. Enroll here: https://www.opulentbeautypro.com/blueprint
To get the full episode & our Million Dollar Salon Guide, join The Elevate Insider! https://www.opulentbeautypro.com/insider
A million dollar year as a salon owner may seem unattainable, but with the right strategy you can get there.
In this episode, I break down the key components you need to know & understand in order to work towards this goal:
Service sales, retention rates & retail
When you know these numbers, you can easily see how far off you are from earning a million dollars in revenue.
19 min
January 13, 2025 153. My 2025 Marketing Strategy: I Don't Give A F#@k If I Annoy You
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
Save hundreds of hours with my new program, The Salon Owner Blueprint! Everything salon owners will ever need all in one place. Enroll here: https://www.opulentbeautypro.com/blueprint
To get the full episode, my content calendar & client sample guide, join The Elevate Insider! https://www.opulentbeautypro.com/insider
I used to always worry about annoying my clients and followers with my marketing emails and social media content.
But then I realized this: all the big brands have in your face marketing.
They're not worried if they annoy their customers. In fact, this kind of strategy weeds out the people who aren't genuinely interested in your business.
In this episode, I cover why I'm going into 2025 with this strategy & how I'm streamlining this marketing process.
18 min
January 06, 2025 152. If Owning A Salon Has Been A Constant Struggle, Listen To This Episode (with Jennifer Alvarez)
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint
To get today's full episode & ready-to-use email templates, visit: https://www.opulentbeautypro.com/insider
Today I sit down with Jennifer Alvarez, your go-to mentor for building a successful salon business. Jennifer is a salon owner and mentor dedicated to helping salon owners build a profitable, resilient business.
Jennifer and I discuss why so many salon owners struggle running a successful salon and offer strategies and solutions to turn your situation around.
To connect with Jennifer, visit https://jenniferjadealvarez.com/
To get Jennifer's free guide "The Ultimate Salon Growth Blueprint," send her a DM on Instagram here: https://www.instagram.com/jenniferjadealvarez?igsh=YnNtcWhyd3VxeGt1
36 min
December 30, 2024 151. The New Year Planning Strategy Every Salon Owner Needs
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint
To get today's full episode & my 2025 Success Workbook, visit: https://www.opulentbeautypro.com/insider
If you want to make 2025 your best year in business, you need to get serious with putting a plan in place now.
Business success doesn't happen by accident. Success happens by setting realistic and intentional goals & breaking them down into monthly steps.
In this episode, I go through my new year planning strategy and give you the tools you need to make 2025 your year.
14 min
December 23, 2024 150. The Ugly Side Of Beauty (with Rachel Nixon)
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
My brand new program is officially here! To get over 100 ready-to-use resources to build a better salon, visit https://www.opulentbeautypro.com/blueprint
Most of us chose this industry because of our love for beauty. But as our careers unfold, some of us are faced with the ugly side of this industry.
Rachel Nixon, CEO of Everything Hand Tied & Mixed Methodologies Education, has faced this ugly reality. Rachel has been in the industry for over 30 years and after a recent event in her career, she decided to put the pen to paper and write her memoir "The Ugly Side Of Beauty."
Rachel shares her journey, what she learned and how she has come out stronger because of her experiences.
To get Rachel's book for 15% off, use the code OPULENT15 at checkout: https://shop.everythinghandtied.com/pages/pre-order-the-ugly-side-of-beauty
To connect with Rachel, visit her Instagram here: https://www.instagram.com/handtiedstitchqueen/profilecard/?igsh=MXI3ODM1YmtrODNtaQ%3D%3D
To join The Elevate Insider & receive my client retention strategies bonus, visit: https://www.opulentbeautypro.com/insider
38 min
December 16, 2024 149. If You're Blaming The Economy Because Your Salon Is Slow, This Episode Is For You
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
Looking for the full episode? Join my podcast coaching program The Elevate Insider for only $7.99/month to receive the full episode & supporting documents! For a limited time, new subscribers receive a bonus. Subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
I've seen a number of posts from discouraged salon owners recently asking if anyone else's salon is slow, especially at this time of year. And without a doubt, there's always a handful of comments saying, "It's the economy."
I strongly dislike this answer, and here's why: when you blame the economy (or any outside factor), you feel powerless and take less action. In this episode, I discuss what you can do in today's economy to set your salon apart, draw in more clients and grow your business. The moment you realize your business' success is up to you is the day your business changes.
Recommended book: Excellence Wins A No-Nonsense Guide to Becoming the Best in a World of Compromise: https://www.audible.com/pd/Excellence-Wins-Audiobook/B07HWV83Y1?source_code=ASSORAP0511160006&share_location=pdp
Get your Salon Owner Blueprint: https://www.opulentbeautypro.com/blueprint
13 min
December 09, 2024 148. If You Want To Build A Resilient Business, You Need To Station Share
Join The Elevate Insider for full episodes: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
The Salon Owner Blueprint & My Salon Owner Community: https://www.opulentbeautypro.com/blueprint
1 On 1 Coaching: https://www.opulentbeautypro.com/coaching
Hands-On & Virtual Extension Education: https://www.opulentbeautypro.com/extensions
Social Media Support: https://www.opulentbeautypro.com/socialmedia
Free Education: https://www.opulentbeautypro.com/free

Socials:
Business Instagram: https://www.instagram.com/opulentbeautypro/
Personal Instagram: https://www.instagram.com/patricia_nowakowski_obs/#
YouTube: https://www.youtube.com/@opulentbeautypro/featured
To get your limited time bonus & access to my station sharing schedule, subscribe here: https://www.opulentbeautypro.com/offers/mfWaCmoz/checkout
If you’ve ever wondered how you can maximize your space, increase your profitability, and maintain business stability, it starts with station sharing.
In this episode I cover why station sharing is crucial for your salon’s success & exactly how you can implement this business strategy.
15 min

About The Elevate Podcast

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Join Patricia Nowakowski every other Monday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent…