It’s the end of the year, and I just want to start by saying thank you. Seriously, I appreciate you showing up for this podcast, for your business, and for yourself. This is the perfect time to reflect on all you’ve accomplished, even if it feels small. Wins are wins, and they deserve to be celebrated. As we turn the page to a new year, I’m here to remind you that growth and success don’t happen by chance—they happen with a plan.

Let’s talk about how to make 2025 your best year yet. A million-dollar salon might sound overwhelming, but it’s totally achievable when you break it down. From monthly revenue goals to daily targets, the numbers start to make sense when you see them step by step. Whether it’s tweaking your team’s performance, increasing retail sales, or refining your client experience, the key is knowing what you want and creating a plan that actually works for you and your business.

But here’s the thing: your business can’t thrive unless you’re thriving too. This isn’t just about spreadsheets and goals; it’s about giving yourself the time and space to lead effectively. CEO days, vacations, and moments to unplug aren’t luxuries—they’re essential. If you’re tired of flying by the seat of your pants and ready to run your salon with purpose and clarity, it’s time to make that shift. You don’t have to hustle harder—you just need systems that support you and your team.

Today’s episode is packed with actionable tips to refine your salon’s messaging, boost client trust, and grow your business. Plus, I’m sharing updates about the podcast’s brief January hiatus and what’s coming next for the show.

In this episode, we’re diving deep into one of the most important topics for salon success: your messaging. From website copy to Instagram bios, your words need to resonate with your target clients and communicate exactly what you offer. I’m breaking down why vague messaging like “We do great hair” won’t cut it, and how using solution-oriented language such as “Let me help you get the blonde you’ve always wanted” can create a powerful connection with potential clients.

We’ll also talk about ensuring your messaging is consistent across all platforms—your website, Yelp, Google, email campaigns, and social media. Consistency builds trust and helps clients feel seen and understood, which is key to filling your books and driving referrals. I’ll share a real-life example of a salon website update that took a stylist from sporadic bookings to inquiries flooding in weekly—all through better messaging that reflected their unique expertise.

Finally, we’ll touch on the importance of reflecting your specialty in your messaging and why you need systems to streamline your communications. If you’re tired of winging it and want to move away from the “hamster wheel” of salon life, now is the time to refine your messaging strategy. Plus, don’t miss my personal holiday reflections, including how to gracefully handle tricky conversations with a well-placed “Oh.”

🎄 Happy Holidays! Don’t forget to share the episode, tag me on Instagram, and join the conversation. Want more? Check out Salon Quarterly to dive deeper into strategies for growing your beauty business. Thanks for listening, and I’ll see you here next week!

Your messaging matters, probably more than you think. In this episode, we’re breaking down how the words you use to describe your services, both online and in person, can make all the difference in filling your books and building trust with your clients.

Whether you’re running a booth, managing a team, or going solo, your ability to connect with the right clients starts with clear, thoughtful communication.

We’ll talk about how to move beyond generic phrases like “we do great hair” and instead use language that speaks directly to your ideal clients. From updating your Instagram bio to refining the way you talk about your services during appointments, small changes can have a huge impact. I’ll also share some practical ways to uncover what your clients really value and how to reflect that in your marketing.

This episode is packed with simple strategies to help you create messaging that resonates and drives results. You’ll learn how to build trust through your captions, reviews, and even casual conversations at the salon. Plus, we’ll discuss how your messaging ties into your larger business and marketing plans so that everything works together to attract the right people.

If you’re ready to grow your client base and hit those big business goals, this is the episode for you. Take a listen, and don’t forget to share it with a friend.

And hey, if you love the show, leave a review—it really helps more salon owners and stylists find the podcast. Thanks for being here!

Check out 100 Days of Salon System: Sales and promos and how people buy differently today

Let’s talk about creating a salon marketing plan that works—and not just for now but for the future of your business. This week, I dive into the power of building a consistent client pipeline that never runs dry. Whether you’re rocking a rental salon model, a hybrid setup, or managing employee-based stylists, you’ll learn why it’s crucial to have a plan that consistently brings in your dream clients. Plus, I’m sharing details about my Five Ways to 50K event—a free five-day coaching experience designed to help you add $50,000 to your salon’s bottom line.

💡 Key Takeaways from the Episode:

✨ Why This Matters:
Your salon’s success depends on bringing in new clients while keeping current ones engaged. A structured marketing plan tied to your overarching business goals ensures your efforts pay off. It’s not about doing more; it’s about doing the right things consistently and sustainably.

🔥 Join the Free Five Ways to 50K Coaching Event!
This week-long event starts today, and you don’t want to miss it! I’ll walk you through step-by-step how to add $50,000 to your salon’s bottom line with simple, actionable strategies.

Are you ready to stop grinding behind the chair and start leading your salon to its full potential? If you feel stuck, overworked, and know there’s more money and freedom waiting for you, this episode is exactly what you need. I’m sharing how you can shift into the CEO role of your salon, take back your time, and still grow your revenue—all without burning out.

As we gear up for 2025, it’s time to rethink your role in your business. I’ll guide you through why working behind the chair too much could be holding your salon back and what steps to take to reclaim your time while leading your team to success. This isn’t about working harder—it’s about creating systems that support growth so you can scale your business without sacrificing your sanity.

And don’t miss my invite to Five Days to $50K, a free coaching event where I’ll show you how to add $50K to your bottom line next year. You deserve more freedom, more income, and more balance—and it all starts here. Let’s make 2025 your best year yet!

CLICK HERE for Five Days to $50k

This week’s episode is all about creating meaningful rest as a salon owner. With Thanksgiving upon us, it’s a perfect time to reflect on what we need to feel restored, both mentally and physically. I know firsthand how difficult it can be to step away from the demands of running a business, especially during busy seasons. That’s why I’m sharing a system that’s helped me not only rest but also truly recharge, so I can show up as my best self in my business and personal life.

We’re talking about clearing mental and physical space—what I call closing loops. These unfinished tasks pile up in our minds and stop us from fully disconnecting, even when we’re off the clock. I’ll explain how breaking tasks into small, actionable steps and completing them systematically throughout the week can transform how you feel about your time off. I also encourage you to schedule regular “you days” to focus on activities that bring you joy and allow you to step out of your usual routine.

In addition, I’m super excited to announce an upcoming free event: Five Ways to 50K. This five-day training will take place in December and is designed to help you identify and implement strategies to add $50,000 in revenue to your business in 2025. The format is simple, actionable, and incredibly effective, whether you join live or catch the replays. Keep an eye on my Instagram stories and your inbox for details on how to join - @lomax.lexi

Making time for rest isn’t just about relaxing; it’s a strategy for growth. By closing the loops on your to-dos, carving out time for yourself, and investing in your business systems, you set yourself up for sustainable success. This episode is your guide to creating that space, starting today.

In this episode of the 10 Minute Beauty Business Podcast, I’m chatting with the fantastic Claire Monroe, owner of Claire Monroe Hair Co. and our resident salon VA expert! Claire has been an invaluable part of my own business, and today she’s sharing the strategies that help beauty professionals like you streamline your operations. From email marketing to systematizing everyday tasks, Claire’s methods can help you reclaim time and stay focused on what really matters.

We break down the importance of client communication, especially through email, as one of the easiest and most effective ways to build client loyalty and keep your books full. Claire shares how using emails to stay connected with clients (outside of appointment reminders) is a smart way to deepen those relationships and encourage repeat bookings. Her approach is far from “salesy”; it’s about creating genuine connections and providing valuable content that makes clients look forward to their next email.

Delegation is another big focus. If you’re balancing salon work with business tasks and feeling stretched thin, Claire’s got practical advice on outsourcing the right tasks to free up your time. We talk about how bringing in a professional for things like email marketing, appointment systems, and admin support can instantly ease your workload. Claire has a new service called "Elevated Inbox," which is designed to simplify client communication even further with beautifully crafted, done-for-you templates that bring ease and polish to your salon’s emails.

Whether you’re a salon owner, stylist, or educator, this episode is packed with insights you can put to use right away. Listen in to hear Claire’s tips on improving client relationships, boosting your efficiency, and ultimately building a beauty business that supports the life you want.

Instagram: @clairemonroehairco

Website: www.clairemonroehairco.com

Can you believe it’s already mid-November? Time’s flying, but don’t let the end of the year sneak up on your beauty business goals! In this episode, I’m sharing practical ways to make the most of the year’s last weeks. Whether it’s attracting holiday clients, preparing for January bookings, or boosting revenue in simple ways, this is all about maximizing the time you’ve got left. Don’t wait until January—there’s still plenty of time to make a real impact!

I just returned from an inspiring retreat with my Premier Coaching clients, and I can’t wait to share the insights we gathered. We focused on defining our unique brand promise—the true, emotional experience we offer clients beyond just hair, skin, or beauty services. What’s your promise to clients? How are you infusing it into every touchpoint of your business, from social media posts to in-salon interactions? If your marketing connects emotionally, clients feel seen, valued, and will keep coming back.

As the holiday season kicks off, I know it can feel overwhelming to handle everything. So, let’s keep it simple! I’m giving you tips to weave desire-driven marketing into your client experience without adding extra work. A well-placed email, some intentional social media content, or a warm in-salon touch can make a huge difference for your holiday bookings and set you up for a strong start in 2024.

Consistent, small actions are all you need to finish the year strong!

Want to know how fashion can completely transform your approach to the beauty business? In this episode of The 10 Minute Beauty Business Podcast, I’m sitting down with my good friend and personal stylist, Eddie Michel. We go way back to our fashion school days, and now Eddie is a Nordstrom personal stylist, helping women of all shapes and styles feel their absolute best. He shares how understanding fashion trends and building real relationships with clients can be a game-changer for anyone working behind the chair or running a beauty business.

Eddie and I break down why relationship-driven selling is everything. He talks about how he keeps his clients coming back by knowing their needs, remembering the details that matter to them, and following up—because, as he says, success is in the follow-up. For those of us in the beauty world, it’s a reminder that you can’t just be transactional; you’ve got to make clients feel understood. We get into the practical ways to build that trust, how to keep your client relationships warm and connected, and why personalized experiences are what keep people loyal.

We also dive into this season’s biggest fashion trends and how beauty pros can take advantage of them. Eddie breaks down what’s happening in fall fashion, from burgundy everything to wide-leg trousers and ballet flats. We discuss how to bring that same fresh energy into the salon—think clever retail displays that make your shelves feel inviting and stocked with intention. Eddie’s perspective from the retail world offers ideas that are easy to implement but make a big impact, especially when it comes to holiday sales.

Whether you’re looking for practical ways to elevate your in-salon experience, get smarter about retail, or even just step up your personal style game, this episode has something for you. Eddie’s approach is all about real connection and being intentional with how you present yourself and your services. Trust me, by the end of our chat, you’ll be inspired to rethink how fashion and beauty can work hand in hand to serve your clients even better. And don’t forget—Eddie’s got some curated shopping boards you’ll definitely want to check out for fall inspiration!

Connect with Eddie

Instagram - @edimich

https://www.nordstrom.com/stylists/E_michel/stylelinks

In this episode of The 10 Minute Beauty Business Podcast, I’m giving you a simple, high-impact plan to boost your salon’s success for the holiday season—even if you’re starting with zero prep! If you’re feeling behind or just want an easy-to-follow strategy to bring in more sales, keep listening. From setting up quick and effective retail goals to leveraging client referrals, I’m sharing exactly how to get your salon ready for the busiest season of the year.

First, if holiday planning slipped your mind, don’t stress! I’ll walk you through how to set up the basics for client referrals and reviews to kickstart momentum for 2025. Gathering client info and reaching out through email and text can make a huge difference. The goal? To keep clients engaged, ask for reviews, and encourage word-of-mouth recommendations that bring new clients through your doors well into next year.

We’re also talking retail strategy. Instead of overwhelming your clients (and yourself!), pick three core products to focus on for the rest of the year. These should be the items that benefit every client, and I’ll show you how to make them shine across all your platforms—social media, emails, and in-salon promotions. This time of year is noisy with ads, so a streamlined approach makes it easier for clients to see what you’re offering and why they need it.

Remember it is crucial it is to stay in constant communication with your clients. Whether you’re running a holiday promo, introducing new products, or just celebrating with a client appreciation event, over-communicating is key. 80% of sales come from follow-ups! If you need a deeper dive into visibility strategies, check out my Visibility Tenfold masterclass or join Salon Quarterly for ongoing support.

Let’s make this your best holiday season yet!