10 Minute Beauty Business Podcast with Lexi Lomax

This week’s episode is all about creating meaningful rest as a salon owner. With Thanksgiving upon us, it’s a perfect time to reflect on what we need to feel restored, both mentally and physically. I know firsthand how difficult it can be to step away from the demands of running a business, especially during busy seasons. That’s why I’m sharing a system that’s helped me not only rest but also truly recharge, so I can show up as my best self in my business and personal life.

We’re talking about clearing mental and physical space—what I call closing loops. These unfinished tasks pile up in our minds and stop us from fully disconnecting, even when we’re off the clock. I’ll explain how breaking tasks into small, actionable steps and completing them systematically throughout the week can transform how you feel about your time off. I also encourage you to schedule regular “you days” to focus on activities that bring you joy and allow you to step out of your usual routine.

In addition, I’m super excited to announce an upcoming free event: Five Ways to 50K. This five-day training will take place in December and is designed to help you identify and implement strategies to add $50,000 in revenue to your business in 2025. The format is simple, actionable, and incredibly effective, whether you join live or catch the replays. Keep an eye on my Instagram stories and your inbox for details on how to join - @lomax.lexi

Making time for rest isn’t just about relaxing; it’s a strategy for growth. By closing the loops on your to-dos, carving out time for yourself, and investing in your business systems, you set yourself up for sustainable success. This episode is your guide to creating that space, starting today.

In this episode of the 10 Minute Beauty Business Podcast, I’m chatting with the fantastic Claire Monroe, owner of Claire Monroe Hair Co. and our resident salon VA expert! Claire has been an invaluable part of my own business, and today she’s sharing the strategies that help beauty professionals like you streamline your operations. From email marketing to systematizing everyday tasks, Claire’s methods can help you reclaim time and stay focused on what really matters.

We break down the importance of client communication, especially through email, as one of the easiest and most effective ways to build client loyalty and keep your books full. Claire shares how using emails to stay connected with clients (outside of appointment reminders) is a smart way to deepen those relationships and encourage repeat bookings. Her approach is far from “salesy”; it’s about creating genuine connections and providing valuable content that makes clients look forward to their next email.

Delegation is another big focus. If you’re balancing salon work with business tasks and feeling stretched thin, Claire’s got practical advice on outsourcing the right tasks to free up your time. We talk about how bringing in a professional for things like email marketing, appointment systems, and admin support can instantly ease your workload. Claire has a new service called "Elevated Inbox," which is designed to simplify client communication even further with beautifully crafted, done-for-you templates that bring ease and polish to your salon’s emails.

Whether you’re a salon owner, stylist, or educator, this episode is packed with insights you can put to use right away. Listen in to hear Claire’s tips on improving client relationships, boosting your efficiency, and ultimately building a beauty business that supports the life you want.

Instagram: @clairemonroehairco

Website: www.clairemonroehairco.com

Can you believe it’s already mid-November? Time’s flying, but don’t let the end of the year sneak up on your beauty business goals! In this episode, I’m sharing practical ways to make the most of the year’s last weeks. Whether it’s attracting holiday clients, preparing for January bookings, or boosting revenue in simple ways, this is all about maximizing the time you’ve got left. Don’t wait until January—there’s still plenty of time to make a real impact!

I just returned from an inspiring retreat with my Premier Coaching clients, and I can’t wait to share the insights we gathered. We focused on defining our unique brand promise—the true, emotional experience we offer clients beyond just hair, skin, or beauty services. What’s your promise to clients? How are you infusing it into every touchpoint of your business, from social media posts to in-salon interactions? If your marketing connects emotionally, clients feel seen, valued, and will keep coming back.

As the holiday season kicks off, I know it can feel overwhelming to handle everything. So, let’s keep it simple! I’m giving you tips to weave desire-driven marketing into your client experience without adding extra work. A well-placed email, some intentional social media content, or a warm in-salon touch can make a huge difference for your holiday bookings and set you up for a strong start in 2024.

Consistent, small actions are all you need to finish the year strong!

Want to know how fashion can completely transform your approach to the beauty business? In this episode of The 10 Minute Beauty Business Podcast, I’m sitting down with my good friend and personal stylist, Eddie Michel. We go way back to our fashion school days, and now Eddie is a Nordstrom personal stylist, helping women of all shapes and styles feel their absolute best. He shares how understanding fashion trends and building real relationships with clients can be a game-changer for anyone working behind the chair or running a beauty business.

Eddie and I break down why relationship-driven selling is everything. He talks about how he keeps his clients coming back by knowing their needs, remembering the details that matter to them, and following up—because, as he says, success is in the follow-up. For those of us in the beauty world, it’s a reminder that you can’t just be transactional; you’ve got to make clients feel understood. We get into the practical ways to build that trust, how to keep your client relationships warm and connected, and why personalized experiences are what keep people loyal.

We also dive into this season’s biggest fashion trends and how beauty pros can take advantage of them. Eddie breaks down what’s happening in fall fashion, from burgundy everything to wide-leg trousers and ballet flats. We discuss how to bring that same fresh energy into the salon—think clever retail displays that make your shelves feel inviting and stocked with intention. Eddie’s perspective from the retail world offers ideas that are easy to implement but make a big impact, especially when it comes to holiday sales.

Whether you’re looking for practical ways to elevate your in-salon experience, get smarter about retail, or even just step up your personal style game, this episode has something for you. Eddie’s approach is all about real connection and being intentional with how you present yourself and your services. Trust me, by the end of our chat, you’ll be inspired to rethink how fashion and beauty can work hand in hand to serve your clients even better. And don’t forget—Eddie’s got some curated shopping boards you’ll definitely want to check out for fall inspiration!

Connect with Eddie

Instagram - @edimich

https://www.nordstrom.com/stylists/E_michel/stylelinks

In this episode of The 10 Minute Beauty Business Podcast, I’m giving you a simple, high-impact plan to boost your salon’s success for the holiday season—even if you’re starting with zero prep! If you’re feeling behind or just want an easy-to-follow strategy to bring in more sales, keep listening. From setting up quick and effective retail goals to leveraging client referrals, I’m sharing exactly how to get your salon ready for the busiest season of the year.

First, if holiday planning slipped your mind, don’t stress! I’ll walk you through how to set up the basics for client referrals and reviews to kickstart momentum for 2025. Gathering client info and reaching out through email and text can make a huge difference. The goal? To keep clients engaged, ask for reviews, and encourage word-of-mouth recommendations that bring new clients through your doors well into next year.

We’re also talking retail strategy. Instead of overwhelming your clients (and yourself!), pick three core products to focus on for the rest of the year. These should be the items that benefit every client, and I’ll show you how to make them shine across all your platforms—social media, emails, and in-salon promotions. This time of year is noisy with ads, so a streamlined approach makes it easier for clients to see what you’re offering and why they need it.

Remember it is crucial it is to stay in constant communication with your clients. Whether you’re running a holiday promo, introducing new products, or just celebrating with a client appreciation event, over-communicating is key. 80% of sales come from follow-ups! If you need a deeper dive into visibility strategies, check out my Visibility Tenfold masterclass or join Salon Quarterly for ongoing support.

Let’s make this your best holiday season yet!

In this episode of the 10 Minute Beauty Business Podcast, I’m diving into a crucial topic: in any economy, people are still spending—you just need to give them a reason to spend it with you. With some salon owners noticing a lull in October, it’s time to reframe how you see these quieter periods. The truth is, clients will always find money for what they value most, and your job is to make sure your services are at the top of their list.

I’ll walk you through how to communicate the value of your offerings in a way that speaks to your clients' needs and desires, especially when the economy feels uncertain. It’s not about offering discounts or scrambling for new customers—it’s about building relationships, showing the transformation you provide, and making sure your clients view your services as essential, no matter what’s going on in the world.

I also share a recent experience that highlights how small, thoughtful touches can make a big difference in customer loyalty. Plus, if you haven’t started using YouTube to boost your salon’s visibility, I explain why now is the perfect time to jump in and how it can easily fit into your marketing strategy without adding extra stress.

This episode is packed with insights on how to keep clients spending in any economy, by simply giving them the right reason to do so. Let’s ensure your beauty business is always top of mind!

In this episode of The 10 Minute Beauty Business Podcast, we’re diving into something a bit different—but equally as valuable for your beauty biz success. I’m sharing the first of my 100 days of salon systems journey, a YouTube series I’ve been posting daily to inspire you to take actionable steps in your salon. This episode is packed with insights on how to streamline your business using simple, effective strategies that can help you achieve seven-figure success, or at the very least, that seven-figure energy. If you’ve ever wondered how to elevate your salon operations, this episode is for you!

We talk about the importance of core values and how having these defined can be a game changer for salon owners. It’s not just about the services you offer or the products you sell—it’s about knowing who you are as a business owner and who you want to work with. Defining core values like community, respect, and integrity will help you shape the culture of your salon and make tough decisions easier. I share how these values not only guide day-to-day operations but also create a work environment where both staff and clients feel aligned with your vision.

You’ll also hear about my free masterclass, which breaks down the foundations of building a million-dollar salon. Whether you’re a seasoned salon owner or just starting out, these systems will give you the tools to create a thriving business that doesn’t just scrape by but truly prospers. If you’re serious about your salon’s growth, this episode is a must-listen!

By the end of the episode, you’ll walk away with practical advice on how to implement systems that simplify your business and amplify your results. Plus, if you’ve been curious about YouTube or are ready to start leveraging video for your salon, this is your nudge to dive in! Be sure to tune in, and let’s take your beauty business to the next level.

Check out this FREE masterclass - Foundation Million Dollar Salon

In this episode of the 10 Minute Beauty Business Podcast, I’m joined by Kasie Heiden, a specialist in leadership and team dynamics, to address one of the biggest challenges salon owners face: leading a salon team effectively without creating bottlenecks. We focus on practical salon leadership strategies that help beauty business owners get out of their own way—removing the barriers that often stem from miscommunication or lack of team alignment. Kasie shares powerful tools that transform workplace friction into productive momentum, helping salon businesses succeed instead of stagnate. This episode provides valuable insights on how to create a well-functioning salon, build a positive salon culture, and boost team productivity.

We look at the common problem of salon culture fit—what happens when a stylist or team member doesn’t align with the existing salon vibe, even if their technical skills are great? This is one of the most frequent challenges beauty business owners encounter, and we discuss effective ways to solve it. Kasie shares methods to bridge these gaps by using tools like CliftonStrengths to uncover each team member’s unique strengths and align them with the salon's goals. By understanding each stylist’s individual abilities, salon leaders can create a more cohesive team, avoid typical leadership pitfalls, and make the salon a more positive and productive workplace. It’s about removing the hidden obstacles that hold your salon back, especially those rooted in emotional tension, unclear expectations, or communication breakdowns.

Kasie also shares techniques to enhance self-awareness, improve communication within the salon, and build a supportive culture that minimizes misunderstandings and boosts efficiency. Imagine managing your team without the stress because they understand your vision, know their roles, and are fully aligned with the salon’s mission. This kind of leadership approach leads to a thriving salon. Higher productivity, effective delegation, and a motivated team can translate directly to better profitability. We outline how to implement these changes to see real results.

If you’re a salon owner dealing with issues like team friction, poor communication, or low productivity, this episode is filled with solutions to transform your beauty business. Whether it’s helping your team understand their place in the bigger picture or learning how to stop micromanaging, Kasie’s insights are exactly what you need to stop bottlenecking your success. This episode is about more than just improving daily operations—it’s about creating a sustainable, thriving beauty business where both you and your team can grow and succeed. Tune in to learn how to lead your salon with confidence, build a winning team culture, and truly elevate your beauty business.

Does being a salon owner make you feel dead inside?

In today’s episode, I’m getting real about why so many salon owners feel burnt out and why it doesn't have to be that way. Owning a salon should be empowering, not a drain on your energy or just a way to get “free rent”.

It’s time to reshape how you think about your salon’s profitability and, most importantly, how you value your own time and leadership.

Most salon owners I talk to aren’t paying themselves properly—if at all. They’re working endless hours, managing staff, dealing with product costs, and handling every tiny detail, often for little more than the privilege of being called an "owner". This needs to change. I share insights on how to reframe your compensation, the importance of systems, and why you need to get out of your own way to let your business grow and thrive.

Being a salon owner means wearing a lot of hats, but it doesn't mean you should sacrifice your mental health and happiness in the process. You need to have boundaries, empower your team, and focus on cultivating a culture that lets everyone shine—without micromanaging every detail. A great salon thrives when everyone, including you, has the opportunity to grow.

If you’re ready to stop simply getting by and start making your salon a source of pride and profit, tune in to this episode.

Also check out my Supported Salon Owner program—designed to help you build a business that works for you, not the other way around.

It’s time to value yourself and your business as much as you value your clients and your team.

I’m launching something major—100 days of salon systems for free on YouTube! These bite-sized, actionable videos will help you refine your salon business and make the rest of the year incredibly productive. I’ll also share some strategies for handling those tough hiring and firing decisions—without the stress. If you’ve been feeling the need to make changes in your team or operations, this episode is for you!

Check out 100 days of salon systems here

Wondering how to set your salon up for a successful Q4? I’ll give you some key insights on prepping your business for the holidays, avoiding common mistakes, and ensuring a smooth transition into the new year. Plus, I’ve got a few surprises up my sleeve, so don’t miss out on this episode!

Whether you’re ready to revamp your salon systems or need advice on handling difficult team changes, you’ll get valuable takeaways that can be implemented right away. Trust me, you won’t want to miss the tips I’m dropping to help you grow and scale your business like a pro.

Make sure to tune in, and don’t forget to check out my 100 days of salon systems on YouTube—it’s all starting today!