Let’s be real, one of the biggest frustrations as a salon owner is feeling like you’re the only one who promotes, sells, and actually does the marketing. You’re posting, sharing, talking up retail… and your team? Crickets.

In this episode, I’m breaking down:

• Why your team struggles to market the way you do

• The hidden reasons they’re not promoting (it’s not just laziness)

• How to set up systems that make marketing easy for everyone

• What it looks like to step out of “I’ll just do it myself” mode and into leadership

Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility

Need coaching, strategy, and done-for-you tools to help lead your team? Come join me inside The Monday Club:
https://www.lexilomax.com/monday-club

Ready for me to map your next four months of marketing? DM me about my Done For You Marketing Intensive.

If your marketing feels messy, scattered, or always last-minute, you’re leaving serious money (and peace of mind) on the table. Disorganized marketing doesn’t just cost you sales today, it costs you long-term growth, client trust, and team buy-in.

In this episode, I’m sharing:

• Why “making it up as you go” will always keep you stuck

• The hidden costs of marketing chaos on your profit and retention

• How to plan promos that actually convert without the last-minute scramble

• The mindset shift that turns marketing into momentum

Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility

Need ongoing coaching, strategy, and systems to back you up? Come join me inside The Monday Club:
https://www.lexilomax.com/monday-club

Ready to get your next four months of marketing mapped out for you? DM me about my Done For You Marketing Intensive, a one-on-one plan built to carry you through Q4 and into the new year with clarity and momentum.

Let’s cut to it - posting your availability every week is not a marketing strategy. It’s reactionary, it’s short-term, and it keeps you stuck in survival mode instead of building real demand for your salon.

In this episode, I’m breaking down:

• Why posting availability won’t grow your business long-term

• The difference between reactionary marketing and intentional strategy

• How to move from survival mode to growth mode with a mapped plan

• Why filling your knowledge gaps is the key to less stress and more revenue

Need your next four months of marketing completely mapped out for you? Check out my Done For You Marketing Intensive - your promos, copy, and visibility systems planned in one session.

Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility

Ready for weekly coaching, strategy, and systems to support you? Join me in The Monday Club:
https://www.lexilomax.com/monday-club

Because marketing that builds momentum is what gives you freedom, not scrambling to fill tomorrow’s spot.

If The Summer I Turned Pretty can take over the internet with community and connection, your salon can do the same thing locally. Clients don’t just want great hair; they want to belong. And when you create that kind of environment, you get retention, referrals, and a business that feels like the heartbeat of your town.

In this episode, I’m breaking down:

• Why community is the secret to a waitlist-worthy salon

• The 3 layers of salon community (team, clients, local)

• Small traditions and touchpoints that keep clients obsessed

• How intentional visibility and systems keep it all working

Let’s be real: you don’t need 10,000 followers or a viral reel to run a booked-out, thriving salon. Fame is cute, but being findable by the right clients in your city is what actually makes you money.

In this episode, I’m breaking down:

• Why follower count doesn’t equal clients in your chair

• The difference between being “famous” and being findable

• Simple visibility strategies that actually convert into bookings

• How to stop chasing trends and start building long-term success

  
  

Ready to become the go-to salon in your area? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility

Want high-touch coaching, strategy, and systems that actually work? Join me inside The Monday Club:

https://www.lexilomax.com/monday-club

Because you don’t need to be famous, you just need to be found.

If you’ve ever spent money on coaching or courses and ended up more confused (and honestly kinda bummed) than before, you’re not alone. I see it all the time in this industry, and I’ve even been burned myself.

In this episode, I’m sharing:

• Why so many coaching programs don’t deliver on their promises

• The kind of support that actually moves your salon business forward

• Why “just charge more” isn’t enough (and what’s missing)

• How to choose coaching that gives you strategy and systems, not fluff

  
  

Want the exact visibility system I use? Grab my Salon Visibility Masterclass:
https://www.salonmindsmastermind.com/salon-visibility

Need ongoing support, templates, and real-time coaching? Come join me inside The Monday Club:
https://www.lexilomax.com/monday-club

Coaching shouldn’t leave you second-guessing everything; it should feel like having a business partner in your back pocket.

Okay, let’s do a gut check.

If you don’t know exactly where your next client is coming from, we need to talk. Because chances are, it’s not your social media holding you back, it’s the systems, clarity, and booking flow that actually get people into your chair. And August? It’s turn-up season, not take-your-foot-off-the-gas season.

Visibility isn’t about posting more. It’s about removing the roadblocks that make you invisible, so clients can find you, book you, and rave about you.

Here’s what we’re getting into:

• Why most “visibility problems” aren’t actually social media problems

• The 10-second Google test to see if clients can find you

• How to simplify your booking process so you stop losing clients mid-click

• Ways to make referrals happen naturally (without cheesy punch cards)

  
  

Let’s make sure your next client isn’t scrolling past you, they’re booking with you.

Grab the Salon Visibility masterclass here:⁠https://www.salonmindsmastermind.com/visibility-tenfold

Need more support? Join me in The Monday Club:⁠https://www.salonmindsmastermind.com/the-monday-club

Okay, let’s talk visibility.

If you’ve ever felt like you're doing everything—posting, promoting, maybe even panicking—and still not getting the right clients in your chair, this episode is for you. We’re done chasing people. Instead, it’s time to make it easy for clients to find you, see your value, and want to give you their money.

Visibility isn’t just about showing up more. It’s about showing up better—with clarity, confidence, and strategy.

Here’s what we’re getting into:

• Why visibility matters more than ever (and why you can’t skip it)

• The difference between being desperate for clients and being available to them

• Simple ways to increase your salon’s visibility without spending all day online

• How to position yourself so clients are asking to work with you

Let’s get you seen by the right people—for the right reasons.

Need more support? Join me in The Monday Club:
https://www.salonmindsmastermind.com/the-monday-club

Let’s talk about something that might sting a little... if everything in your salon depends on you, then nothing can actually grow.

If you're the one handling the problems, making every decision, and constantly getting pulled in a million directions—it’s no wonder you're stuck. I’ve been there. And I know how exhausting it is to feel like the whole thing would fall apart if you stepped away.

In this episode, I’m sharing exactly what I had to shift to break out of that pattern and start leading like a real CEO.

Here’s what we’re diving into:

• Why your income is stuck where it is (and what that actually tells you)

• The wake-up call I got that changed how I lead

• What it really takes to create a self-sustaining business

• How to stop bottlenecking your growth without losing control

• What to do this week to start stepping into true leadership

If you're ready to build a salon that doesn’t revolve around you—one that actually gives you more freedom instead of sucking the life out of you—this episode is your next move.

Let’s do it, babe.

Want the tools to start systemizing? Join me in The Monday Club:
https://www.salonmindsmastermind.com/the-monday-club

Okay, let’s get real—if you’re the only one who knows the passwords, how to handle a client drama, where the inventory is, and how to fix the printer… we’ve got a problem.

This episode is your wake-up call to stop building a business that can’t breathe without you. If you're constantly being interrupted, putting out fires, and doing everything yourself, you're not just busy—you're bottlenecked. And that’s costing you time, energy, and growth.

Inside this episode:

• The systems you need if you want your business to run without you

• How to stop being the go-to and start being the leader

• What to do this week to get out of the weeds and into true CEO mode

The hard truth? You don’t need to clone yourself—you need better systems. If you’re ready to stop spinning and start scaling, hit play. This one’s for you.

📁 Join the Monday Club for the tools, templates, and support to make it happen:
https://www.salonmindsmastermind.com/the-monday-club