Not all loyalty programs are created equal.  In the competitive world of salon and spa businesses, HAVING a loyalty program is essential to retain customers and build long-lasting relationships.  However, it is not enough to simply have a loyalty program in place; if you want it to actually work and change your customer's behavior, the program must include specific features that clients can actually engage with and utilize.  

In this Digital Debrief episode, Scott and Sarah deep dive into what you need for a successful loyalty program that actually GROWS your business.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

AI is one of the most powerful tools we have available to us and for some reason our industry is falling behind by not using it (or not using it effectively). On today’s special feature episode, Scott was interviewed by Larissa on the Salon Owners Collective podcast where he shared 3 simple ways salon owners can use AI to make marketing and communication with clients a lot easier! Huge thanks to Larissa and Salon Owners Collective podcast for having us on their show to discuss this topic we are so passionate about! Make sure to follow them on Instagram @salonownerscollective

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

At first glance, SEO may seem overwhelming and confusing. However, fear not! Salon S.O.S., a leading provider of digital marketing solutions to salon professionals, is here to simplify this complex topic. In this Digital Debrief episode, Scott and Sarah break down SEO in simple terms and provide you with 10 cutting-edge strategies that salon pros can utilize!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We sat down with the iconic Celene Dupuis in her episode How to Overcome Obstacles and Break Barriers to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back! It is clear that Celene is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Celene go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Celene for sitting down with us for this fun segment, make sure to give her a follow on Instagram @celenedupuis

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In an era where social media platforms dominate the beauty industry, presenting real and relatable content fosters a sense of transparency that resonates with clients, ultimately driving business growth and success for salon professionals. In this Digital Debrief episode, Scott and Sarah explain how to do just that so you can easily find your own way of presenting authentic, genuine content on your salon’s social media platforms!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Get ready to level up your social media game with this S.O.S. Roundtable episode featuring Jessica Barkhouse from Summit Salon Services and Jen Raney from Salon Centric! These dynamic sales consultants are here to spill all the secrets on how to use social media to take your salon business to the next level. Whether you're a hairstylist, independent suite owner, salon owner, chair renter, or a sales consultant yourself, these ladies have got you covered with their unique perspective of working on the other side of the industry. From Instagram tips to Facebook strategies, they know exactly what salon professionals need to succeed in the digital world. Tune in for this amazing conversation with Jessica and Jen as they share expert advice and actionable tips that will help you grow your business and stand out in the salon industry! Huge thanks goes to our guests.

For even more social media strategies, give them a follow on Instagram:

Jessica @jessica_summitsalons   

Jen @jenraney_saloncentric 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited to release this episode of The Hairdresser Strong Show that shines the spotlight on our CEO Scott Moon! In this episode, Scott discusses the importance of incorporating tech and digital marketing strategies into your salon business in order to create an incredible experience for your clients both in salon and online. This conversation is packed full of valuable information and tangible tips on how to get started, you won’t want to miss it! Huge thanks goes out to The Hairdresser Strong Show for featuring us, make sure to check them out on Instagram @thehairdresserstrongshow

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

As we step into 2024, it's time for salon owners to take their guest experience to a whole new level. Gone are the days of simply offering great haircuts or pampering treatments – today's clients expect more. So buckle up for this Digital Debrief with Scott and Sarah and get ready to discover some easy and inexpensive ideas that will leave your clients raving about their time at your salon!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s