In 2025, the most powerful marketing tool for salons isn’t an ad or even a trendy reel on Instagram, it’s your clients!

User-Generated Content (UGC) is transforming social media marketing for salons, building trust, boosting engagement, and creating authentic word-of-mouth online.

In this Digital Debrief episode, Scott and Sarah explore how salon owners can use UGC marketing strategies to showcase real experiences that attract new guests and strengthen loyalty. You’ll learn how to inspire clients to share their transformations, feature their content strategically, and grow your reach without spending a dollar on social media ads.

In this episode, you’ll learn:

• Why user-generated content outperforms traditional salon marketing
• How to encourage clients to share their salon visits and tag your page
• Smart ways to feature UGC across your salon’s social media and website
• How to combine UGC, SEO, and loyalty programs for maximum impact
• Actionable digital marketing strategies for salons that build community and trust

If you’ve ever wished your happy clients could help market your salon for you and grow your salon business, this episode is your ultimate guide to making it happen!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.