The Salon Scoop

Tired of posting and hoping for the best? In this episode, we sit down with Wray Bokitch — co-owner of one of our featured Top 10 Salon IG pages, Hedkandi, to spill the secrets behind building a scroll-stopping salon brand on social media!

From strategy to storytelling, Wray shares exactly how to level up your salon’s online presence. This episode is packed with actionable advice to help you level up your strategy. Ready to go beyond basic hair and product posts? This one’s for you!

Huge thanks goes out to Wray for sharing SO much incredible insight. You’ll definitely want to give @hedkandisalon and @wraywray_ a follow on Instagram to see how they do it and spark inspiration for your own salon’s page!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you asked yourself this question, salon pros, “are hashtags STILL necessary and relevant in 2025?!”. Well, the answer isn’t as simple as YES or NO. As social media evolves, your digital marketing strategy needs to as well! In this Digital Debrief episode, Scott & Sarah discuss the role that #hashtags play in social media and how to update your game plan surrounding them in your own salon or spa’s social media!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Feeling stuck with your salon's social media strategy? You’re not alone! In this episode of The Salon Scoop, we sit down with award-winning stylist, educator, and content creator Sarajane Maples, who’s turned her Instagram into more than just a booking tool—it’s a brand, a business, and a powerful platform.

Whether you're trying to reach clients and fellow stylists, or you're just tired of spinning your wheels online with little return, Sarajane shares real-world strategies for showing up with purpose, clarity, and impact. She’s proof that you don’t need to choose between creativity and consistency—you can have both!

HUGE thank you goes out to Sarajane for sharing so much insight in this episode, make sure to check out her Instagram magic @blushandmane

In this Digital Debrief episode, Scott & Sarah break down exactly why Google reviews aren’t just nice to have—they’re mission-critical. If you’re not showing up in local search, you’re missing out on new clients daily.

We’ll cover how reviews influence rankings, what actually drives people to leave 5 stars, and the review request tactics that actually work. No fluff—just real strategies to help your salon dominate your local market.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

What happens when a Gen X salon owner decides to stop complaining about "kids these days" and starts listening instead?

 In this episode of The Salon Scoop, we sit down with Tim Fisk—salon owner and a powerhouse in salon branding and leadership at Summit Salon Business Center. With decades of experience and a front-row seat to the evolving beauty industry, Tim shares what it really took to build a thriving, cross-generational team in his salon companies.

We dive into the real talk around leading (and learning from) Gen Z stylists: the communication disconnects, the fresh perspectives, and the growing pains that come with it. If you’ve ever said, “They just don’t work like we used to,” or felt like the older generation just doesn’t get it—this conversation is for you!

 Whether you’re a seasoned salon owner, an educator, or a stylist at the start of your career, this episode offers actionable insights and fresh perspectives to help you create a salon culture that bridges generations, not divides them!

Make sure to Follow along with Tim on Instagram: @timfiskis

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

It has been said that comparison is the thief of joy, but when it comes to succeeding in an incredibly competitive landscape like the salon industry and social media, it's important to see how you stack up to other salons and spas. 

In this Digital Debrief episode, Scott & Sarah reveal exclusive industry statistics around digital marketing gathered straight from industry pros we met at a top beauty convention!  We hope you take the statistics from this episode to level up your OWN digital marketing efforts! Whether these stats make you realize you're NOT doing enough in one area, or maybe they spark a fire in you to elevate your efforts in an area that other salon professionals aren't taking advantage of, this episode is full of learning curves!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Feeling stuck on Instagram despite your best efforts? Frustrated that your online presence isn't yielding the clients and recognition you’re aiming for? In this episode, we’re thrilled to bring you insights from a social media influencer and renowned color specialist, Robert Sugden, who has navigated the path from creating an amazing online presence and turning that into success behind the salon chair.

With experience spanning everything from blockbuster movie sets to thriving social platforms, Robert shares actionable tips on expanding your audience and boosting engagement. Tune in to this episode of The Salon Scoop and discover the secrets of turning social media followers into actual clients that grow your business!

Make sure to check out Robert on Instagram @robertsugdenhair and on their podcast @overprocessedpodcast 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever wondered if your digital marketing efforts are REALLY making and impact, or if they’re not sticking the landing?! There’s no sense in pouring a ton of effort into your social media and other online platforms if they’re not performing well, and the only way to know what’s going on behind the digital curtain is to measure and track metrics! Join Scott and Sarah as we explore the dynamic landscape of tracking online metrics to elevate your salon from ordinary to extraordinary. We break down key metrics of different online platforms, unraveling the complexities of analytics, and offer practical strategies for continual growth and improvement. Tune in to discover how to optimize your efforts, engage more clients, and transform your services into the must-have salon experience of 2025!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What tool can you not live without behind the chair?!” Their answers may inspire you to add something new to your hairstylist tool belt or give you ideas on how to better utilize what you already have! HUGE shoutout to our amazing guests for sharing their faves! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair;   Jamie DiGrazia : @jamiedigrazia;  George Garcia: @georgegarciardken;  Natalie Ruzgis: @natalieruzgis;  Adrienne Dara: @adriennedara

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

With ever-evolving beauty industry trends and high standards to uphold, it’s normal to feel overwhelmed at times. That's where the SMART goal-setting framework comes into play for salon pros! Join us in this Digital Debrief episode as Scott and Sarah explore how salon owners and service providers can utilize this tried-and-true method—focusing on setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. Learn how this structured approach can create a clear path to personal and professional excellence, streamline your efforts, and turn dreams into measurable achievements. Tune in and discover how to elevate your salon to new heights by making SMART goals work for you!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s