Your audience wants more from your social media in 2024, salon pros. They want you to dig deeper, and it can be a struggle to know what to ditch and what to keep when you’re re-evaluating your digital marketing strategy. 

In this week’s episode, Scott and Sarah present you with a comprehensive list of what’s in and what’s out in terms of social media practices for salon pros this year. Whether you’re seeking to enhance your online presence, attract new clients or simply strengthen your brand, this detailed guide will provide invaluable insights on what to do and what to avoid when navigating the dynamic realm of social media!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

What exactly does it mean to find your WHY as a salon or spa owner? Why is finding your WHY so crucial? In this episode, Scott and Sarah share insight into the importance of using your WHY to connect with your audience in an authentic way as well as how to nail down your WHY in a way that's easy to communicate.  Scott and Sarah also answer their own WHY factor questions about their businesses to inspire you with some examples! Want to share your own WHY factor?! We want to see and share it! Make sure to tag us @salon.s.o.s on Instagram and/or TikTok and use the hashtag #theWHYfactor

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

The new year brings a frenzy of resolutions and the popular obsession with gym memberships and diets. But there's something even more crucial to our success that often goes overlooked - our mindset.  In this episode, Scott talks about the revolutionary concept of the Mental Gym and he explores how cultivating our mindset is not only essential but also a skill that can be practiced. Get ready to learn as Scott shares three powerful techniques to train your brain muscles to create the mindset you need and deserve to thrive in our ever-evolving industry!  

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

To make a lasting impression and stand out from competitors, it is crucial for salon professionals to get creative with both retail and service promotions. Luckily, a plethora of exciting ideas exist that can inject new life into your marketing strategies and in this Digital Debrief, we share more than a few for you to check out and be inspired by! If promo planning isn’t for you, we’ve got a BRAND new support opportunity for you, salon pros. Hit the link below to check out our Salon Promo Box: a library of proven promotional ideas PLUS the ready-made marketing materials to support each promo! (IG posts, reels, stories, in-salon posters, etc...) You can purchase these turn-key promotions and materials at incredibly affordable prices to take the planning pressure and design work off your shoulders! www.salonsos.ca/salon-promo-box

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever wondered what kind of advice industry icons would give to new salon professionals or established professionals looking for some inspiration? Would it be about how to execute the perfect cut, how to apply a seamless color, or perhaps it would be something deeper about how to maintain work life balance?

In today’s episode, we ask some of the best in the biz what ONE piece of advice they would give their younger self if they were starting over again.  Their answers are helpful, sometimes funny, and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their wisdom! Make sure to give them a follow on Instagram:

Heather Bagby @heatherbagby

Shawna Russell @hairbyshawna_russell

Sean Godard @seangodard

Adrienne Dara @adriennedara

Michelle Oliver @michelleoliverhair

Pascal & Jeremie @pascaljeremie

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

The end of the year serves as a perfect opportunity to reset, re-evaluate our priorities, and implement effective techniques that will not only benefit our well-being but also enhance our professional performance. In this Digital Debrief episode, Scott and Sarah explore essential self-care tips specifically tailored for salon professionals, highlighting why it is important to take the time to recharge after the holidays and implement some new techniques to start the new year refreshed.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited to have industry icon, Adrienne Dara, on The Salon Scoop!

Whether you aspire to be a hair educator or attract new clients as a hairstylist, this conversation is jam packed with valuable insights on maximizing your online presence and reaching your full potential. From decoding the algorithm to crafting engaging content strategies, Adrienne shares her firsthand experiences and expert advice on growing your Instagram following (hers is up to 285k and counting!). Tune in for an in-depth exploration of this powerful platform that will leave you equipped with the knowledge to thrive and set yourself apart!

Huge thanks to our amazing guest, Adrienne Dara, for sharing so much insight and tangible advice! Make sure to check her out on Instagram @adriennedara

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this Digital Debrief episode, Scott and Sarah explore how gift-giving during the holidays can be an incredible opportunity to strengthen client relationships. We'll share ideas for digital gifts that will make your salon clients feel special and appreciated without going overboard on spending. Tune in to learn how to say thank you and show gratitude to your valued guests this holiday season!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited to release this episode of Hairstylist Empowerment Podcast with Brad Poirier that shines the spotlight on our CEO Scott Moon!In this episode, Scott shares how he got into the industry, social media best practices, the impact of Artificial Intelligence on our industry, how to have integrity in marketing, inspiring marketing campaigns every salon can learn from, and so much more. This jam packed episode was so great to be a part of and we hope salon professionals can take something away from listening to level up their own digital marketing game!Huge thanks to Brad for hosting this amazing conversation, make sure to check him out on Instagram @bradcelebrityhairstylist For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s