In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their online presence to attract new customers. This is especially true for salons, where clients are looking for more than just beautiful pictures of hair services and styles. It is important to think of your salon's social media as a digital business card, showcasing not only your work but also essential information that potential clients need to know before booking an appointment. In this Digital Debrief episode, Scott and Sarah are going to give you a few fresh examples of content you should focus on creating for your audience throughout the coming year!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

This podcast sounds a little different than our regular content, but it is a topic and issue that so many salon owners are struggling with silently. Although it feels like you are suffering in silence, the effects of burnout are loud, not only in your own head, but also to those around you. In this episode, Sarah is going to share her own experience with burnout as well as tangible practices you can try if you’re in the same boat.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are THRILLED to have the incredibly talented Leysa Carrillo on today’s episode of The Salon Scoop!

Leysa is a force to be reckoned with and we absolutely loved sitting down and talking to her about her unbelievable journey. She is an innovative expert in hair coloring, specializing in curly hair. She is a nationally + internationally recognized industry leader known for her transformative work on textured hair and is the founder of Forever Curls Academy and Redken brand ambassador. 

Leysa is passionate about advancing education in hair care, trending styles, and the curl movement. Her viral content has been featured in major publications and has many sought after awards under her belt.

HUGE thanks goes to Leysa for sharing her amazing story and social media best practices with us in this episode. Make sure to follow along with her journey on IG @leysahairandmakeup

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Buckle up, salon pros, we're back with another batch of Salon Horror Stories! The stories in this episode are WILD and definitely NSFW (even though they happened IN salon!) Join us as we laugh our way through these uncomfortable interactions!If you've got a salon horror story you'd like to share, send us an email at [email protected] or send us a DM on Instagram @salon.s.o.s to be featured in a future episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

arrivals to cancellations, redo requests to product returns, having clear guidelines in place can help prevent misunderstandings and promote transparency with your clients. However, it's important to remember that there is a time and a place to enforce these policies – and in this Digital Debrief episode, Scott and Sarah dive deeper into the professional way to inform and enforce your salon’s policies and explain why social media is not the best platform to do so!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

If you’re a salon professional, you’ve no doubt heard of the NAHAs (North American Hairstyling Awards), but do you know what goes on behind the scenes of planning a huge awards event like this?! In today’s episode, we are so excited to have Audra Jones, the organizer behind this prestigious awards ceremony! She spills the tea on everything that needs to happen to make an awards ceremony of this caliber a SUCCESS and you’ll get to learn all about what happens backstage at the NAHAs!

Huge thanks goes out to the amazing Audra Jones for taking the time to have this conversation and share so many secrets with us (and you)!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Now more than ever, our industry must acknowledge the impact it has on the planet and take proactive measures towards sustainability. By adopting eco-friendly practices and embracing renewable resources, we can ensure that our beloved salons not only thrive but also contribute positively to the preservation of our environment for generations to come. In this Digital Debrief, Scott and Sarah give you new ideas of how you can take environmental responsibility in your salon.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s