The Salon Scoop

In this episode of The Salon Scoop, we’re joined by award-winning colorist, educator, and Studio Sage owner Erica Keelen. Known for her transformational color work, editorial artistry, and powerful digital presence, Erica has built a thriving salon, a loyal clientele, and an Instagram audience of 31,000+—all while staying behind the chair.

From her NAHA nominations to winning the L’Oréal Color Style Trophy USA, Erica has used creativity, consistency, and smart digital marketing for salons to elevate her career. Today, she shares the real strategies she uses for clientele growth, Instagram for salons, salon marketing strategies, and leading a high-performing team.

In this episode, you’ll learn:

• How Erica built her clientele—and the digital marketing moves that still work today

• The best-performing content for IG and the biggest social media mistakes salons make

• How to turn followers into real clients using smart social media for salon owners

• The biggest challenges salon owners face and how Erica leads her team

• The digital tools, systems, and websites for salons that support growth

• Google rankings best practices for salons + simple SEO updates you can apply

• Loyalty program best practices for salons and how to boost retention

• Erica’s top business advice for salon owners and stylists

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

This episode blends artistry, leadership, and business education for salons into one inspiring, actionable conversation and we're so thankful to Erica for sharing such amazing insight! Make sure to give her a follow on Instagram @ericakeelen_studio_sage 

The Loyalty Program Collab is a fresh, innovative take on loyalty program best practices for salons, one that combines social media and local partnerships to help you attract new audiences while rewarding the loyal ones you already have.

In this Digital Debrief episode, Scott and Sarah are breaking down how to turn your salon loyalty program into a full-blown marketing engine that boosts your SEO, strengthens your community presence, and helps you climb Google rankings.

 In this episode, you’ll learn:

• What a Loyalty Program Collab is and why it works
• How to partner with local businesses to expand your reach
• Loyalty program best practices for salons that increase retention and visibility
• How to use social media for salons and SEO for hair salons to make your loyalty program discoverable
• Google rankings best practices for salons that tie directly to your loyalty and referral programs
• How to amplify your salon marketing strategies with collaborative promotions
• The most effective social media marketing for salons to drive engagement and new signups
• Actionable business advice for salon owners to turn loyalty into long-term growth

Tune in to discover how collaboration, creativity, and connection can transform your salon loyalty program into your strongest digital marketing strategy yet!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

For the first time ever, we’re seeing real numbers that reveal how salons across the country are truly performing... and the results might surprise you.

In this episode of The Salon Scoop, Scott sits down with Alain Audet from Salon Interactive to unpack insights from their groundbreaking new industry project, the first of its kind to measure what’s really happening behind the chair nationwide.

In this episode, you’ll learn:

• How your salon really stacks up against others across the industry

• Where growth is happening fastest, and where salons are losing traction

• Which performance benchmarks and key metrics matter most for long-term success

If you’ve ever wondered how your salon compares to industry averages, what’s driving industry growth (salon services vs. salon retail), or where the next big opportunity for growth lies, this is the episode you’ve been waiting for, because it’s based on REAL data!  You can inquire about your own access to the data at www.thekimreport.com or follow @saloninteractive.

This conversation is packed with business advice for salon owners, business education for salon pros, and proven salon growth strategies you can use to strengthen your business today. Tune in now to see how your salon really measures up, and where the biggest opportunities for growth are waiting.

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without sounding repetitive.

In this Digital Debrief episode, Scott and Sarah break down how social media for salons can be simplified by using content pillars and evergreen content. You’ll discover how to build a framework that balances education, inspiration, promotion, and entertainment so your posts connect with both existing and potential clients. Plus, you’ll learn how to create reusable, timeless content that saves you time while keeping your salon marketing strategies consistent and impactful.

Whether you’re focusing on Instagram for salons or improving your salon's overall digital marketing strategy, this episode will help you finally feel in control of your content calendar.

 In this episode, you’ll learn:

• How to use content pillars as your framework for salon social media

• Why evergreen content is key for saving time and boosting engagement

• How to recycle and repurpose content for multiple platforms

• Simple social media best practices for salons to avoid feeling repetitive

• How digital marketing strategies for salons tie content, SEO, and loyalty together

• Practical marketing advice for salon owners to keep your feed consistent and impactful

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the most rewarding part of being a salon professional?!” Their insights will help you connect with your own WHY and remind you of why you got into this amazing industry in the first place!

HUGE shoutout to our amazing guests for sharing their insights!

Make sure to give them a follow on Instagram:

Brayden Pelletier: @justbhair

Jamie DiGrazia : @jamiedigrazia

George Garcia: @georgegarciardken

Natalie Ruzgis: @natalieruzgis

Sean Godard : @seangodard

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t eliminate no-shows completely, you can set up smart systems to minimize them.

In this Digital Debrief episode, Scott and Sarah share business advice for salon owners on how to balance professionalism with client care. From clear policies to simple tech solutions, you’ll discover how to protect your schedule while still providing an exceptional guest experience.

Whether it’s requiring deposits for big-ticket services, adding cancellation policies to your salon website, or using automated reminders and loyalty programs to keep clients engaged, these strategies are must-knows for any salon professional looking to reduce no-shows and increase consistency.

 In this episode, you’ll learn:

• The no-show prevention systems every salon should have in place

• How to write and communicate effective cancellation policies

• Smart ways to use your salon website and social media for salons to set expectations

• How loyalty program best practices for salons can improve client accountability

• Why deposits, reminders, and boundaries are essential to strong salon marketing strategies

• Practical, real-world business education for salons to protect your time and income

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened to that episode yet, stop what you're doing and scroll back!

It is clear that Morgan is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Morgan go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Morgan Thomas for sitting down with us for this fun segment, make sure to give her a follow on Instagram @jadebeautyco

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel!

Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.

In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads.

 In this episode, you’ll learn:

• The biggest SEO mistakes salon owners make on their websites

• How to implement Google rankings best practices for salons

• Why a strong website matters just as much as social media for salons

• How to connect your salon marketing strategies across SEO, social, and loyalty programs

• Actionable digital marketing advice for salons to increase visibility and client bookings

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel!

Hit this link to explore:  https://www.youtube.com/@salon.s.o

Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!

In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue.

After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever.  Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss.

In this episode, you’ll learn:

• How to use social media marketing for salons to attract dream clients fast
• The best Instagram strategies for hairstylists that actually convert followers into bookings
• Common mistakes salons make on social media — and how to fix them
• How to align your digital marketing and loyalty programs to keep clients coming back
• Why consistency and authenticity are key in social media for salon professionals
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If you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint.

Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s changing the way clients book, buy, and connect in 2025.

With over half of social media users now shopping directly through Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. The future of salon marketing is social and the salons who adapt will lead the way.

From boosting retail sales to booking appointments straight from your feed, this episode helps you grow your salon business by giving you the tools to meet clients where they already scroll, without the awkward sales pitch.

 In this episode, you’ll learn:

• How to use social media marketing for salons to drive real revenue
• Why Instagram for salons is now a must-have sales channel, not just a branding tool
• The best social media best practices for salon owners to increase engagement and conversions
• How to connect your loyalty program and digital marketing strategy for repeat business
• What’s next for social media commerce in the salon industry and how to stay ahead

If you’re ready to transform your salon social media strategy into a sales-boosting machine, stop reading this text and hit play on the episode!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.