Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without sounding repetitive.

In this Digital Debrief episode, Scott and Sarah break down how social media for salons can be simplified by using content pillars and evergreen content. You’ll discover how to build a framework that balances education, inspiration, promotion, and entertainment so your posts connect with both existing and potential clients. Plus, you’ll learn how to create reusable, timeless content that saves you time while keeping your salon marketing strategies consistent and impactful.

Whether you’re focusing on Instagram for salons or improving your salon's overall digital marketing strategy, this episode will help you finally feel in control of your content calendar.

 In this episode, you’ll learn:

• How to use content pillars as your framework for salon social media

• Why evergreen content is key for saving time and boosting engagement

• How to recycle and repurpose content for multiple platforms

• Simple social media best practices for salons to avoid feeling repetitive

• How digital marketing strategies for salons tie content, SEO, and loyalty together

• Practical marketing advice for salon owners to keep your feed consistent and impactful

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.