Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.

In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads.

 In this episode, you’ll learn:

• The biggest SEO mistakes salon owners make on their websites

• How to implement Google rankings best practices for salons

• Why a strong website matters just as much as social media for salons

• How to connect your salon marketing strategies across SEO, social, and loyalty programs

• Actionable digital marketing advice for salons to increase visibility and client bookings

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel!

Hit this link to explore:  https://www.youtube.com/@salon.s.o