Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s changing the way clients book, buy, and connect in 2025.

With over half of social media users now shopping directly through Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. The future of salon marketing is social and the salons who adapt will lead the way.

From boosting retail sales to booking appointments straight from your feed, this episode helps you grow your salon business by giving you the tools to meet clients where they already scroll, without the awkward sales pitch.

 In this episode, you’ll learn:

• How to use social media marketing for salons to drive real revenue
• Why Instagram for salons is now a must-have sales channel, not just a branding tool
• The best social media best practices for salon owners to increase engagement and conversions
• How to connect your loyalty program and digital marketing strategy for repeat business
• What’s next for social media commerce in the salon industry and how to stay ahead

If you’re ready to transform your salon social media strategy into a sales-boosting machine, stop reading this text and hit play on the episode!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.