We are thrilled to have the incredible Leanne Cordeiro or today’s episode of The Salon Scoop to talk all things social media in the salon! Leanne is the owner of Salon Cordeiro and has taken her salon to new heights and has found major success using Instagram in her digital marketing strategy!

In this episode, Leanne shares her tried and trued best practices and tips and tricks for how salon pros can take their social media game to the next level and turn followers into paying clients.

HUGE thanks goes out to our amazing guest, Leanne for sharing such valuable insight, make sure to follow Salon Corderio for continued inspiration on Instagram @saloncordeiro

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are back with another batch of salon horror stories just in time for spooky, Halloween season!

In this episode, we talk with a salon professional who dealt with the inner workings of a cult, a hairstylist who had quite the surprise when a client presented a medical issue to her in her chair (like LITERALLY presented it to her), and another stylist who had a very unfortunate and "crappy" day at work (excuse the terrible pun, you'll understand after listening!)

Thank you so much to our incredible guests that shared their stories, please write into ⁠[email protected]⁠ with your own salon horror stories to be featured in a future episode!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this Digital Debrief, we dive into the world of Threads, a new social media platform that presents unique opportunities for salon professionals. We can't say for sure if Threads is the new big thing, but one thing is certain – staying on top of the everchanging social media world is crucial for your salon business. Seamlessly integrated with Instagram, Threads offers a personalized experience for sharing moments with clients and potential customers. Whether you're looking to create a private space away from the noise or strengthen existing relationships, this app has got you covered. Join us as Scott and Sarah explore how to effectively set your salon up for success on Threads and take advantage of its unique features to elevate your business.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today's Roundtable Discussion, Scott explores the future of sustainability in the salon industry. We are thrilled to have 3 industry-leading salon owners share their insights as we dive into the exciting advancements and initiatives that are reshaping sustainable practices in salons. They share tangible advice on how salons can adopt greener technologies, reduce waste, and promote ethical practices without compromising style or quality. 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Huge shoutout goes to our amazing guests, you can catch them on Instagram at the tags listed below!Sara Holbrook: hairby_sair @essandcayMelissa Parker: @element_refillable_beauty @scistersSal Salcedo:@salsalhair @novaartssalon 

We could not be more excited to have the iconic duo Pascal and Jeremie back once again for our Rapid Fire segment! They shared so much insight and valuable information in their episode Fashion Forward, Onward and Up (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking these industry legends everything you never knew you needed to know about them!

Thank you so much to our incredible guests, Pascal and Jeremie for sitting down for this fun rapid fire segment! Make sure to follow them on Instagram @pascaljeremie

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

As we approach the end of another eventful year, it's time for salon professionals to reflect on their business performance and plan for a strong final quarter of the year. In this Digital Debrief episode, Scott and Sarah dive into 8 key areas that you need to consider, such as financial performance, client feedback, marketing strategies, staff engagement, and much more to make sure you end 2023 with a bang!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We were honoured to be featured on Shop Talk by Elevated Stylist podcast to talk about our favourite topic… Digital Marketing! In this episode, the incredible ladies of Shop Talk pick Scott’s brain on all things digital marketing and how to utilize it effectively to grow your salon business. From how to recruit and retain a solid clientele, to best practices, this crossover episode will give you all the insight you need to start getting serious about a digital marketing strategy for your salon or spa. Huge thanks to the amazing team at Elevated Stylist, we had a blast being a guest on this amazing podcast! Make sure to check them out wherever you find podcasts and on Instagram @elevated_stylist

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term success. While many salon professionals focus solely on delivering exceptional services or keeping up with the latest industry trends, they often overlook one powerful tool that can guide their business toward greatness – the mission statement. So why is it crucial to establish a mission statement for your salon business? In this Digital Debrief, Scott and Sarah delve into the significance of having a clear-cut mission statement and provide you with a step-by-step guide on how to establish your salon’s WHY!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s