The Salon Scoop

Let’s talk cosmetology schools, salon pros! Our industry has changed drastically post-Covid - so how has this impacted the cosmetology school system?  What about public schools vs. private?

In this episode, we’re talking about the evolution of salon professional training and how it's relevant for everyone from salon owners, to experienced salon professionals, to those thinking about enrolling in cosmetology.

We have 2 incredible guests on this episode representing both the public and private system.  They dive deep into everything you need to know about the how cosmetology schools are evolving and the transition that needs to take place between students and salon professionals in the workplace to ensure success for everyone!

You won’t want to miss out on the in’s and out’s of everything involved in Cosmetology School, how things have changed post-Covid, new talent enrolling in both private and public training, and everything in between!

Huge thank you goes our to our guests Deanna Douglas @profofhair and Michelle Duncan @pciacademyofficial 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In our industry, standing out is more challenging than ever and salon and spa professionals need cutting-edge strategies to thrive. Imagine transforming your salon’s digital presence and attracting a stream of new clients. The secret weapon? Google Business Profiles. This seemingly simple tool is a goldmine for elevating your brand, drawing in fresh clientele, and enhancing relationships with your existing customers. Join Scott and Sarah in this Digital Debrief episode as they explore the untapped potential of Google Business Profiles, explaining how mastering this platform can revolutionize your business in 2025. Don’t miss out on the secrets to skyrocketing your salon's success!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are SO excited to have the amazing Farhana Premji back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Social Media Master Class (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry balayage icon everything you never knew you needed to know about her!

Huge thanks to Farhana once again for being such an amazing guest, make sure to follow her on IG @xo.farhana.balayage

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

With clients turning to search engines for all their beauty needs, having a strong online presence is crucial for salons looking to expand their clientele. But beware, navigating the constantly changing world of SEO is no easy feat, and pitfalls are around every corner. Join Scott and Sarah as they uncover the top SEO mistakes salons must avoid to stay ahead of the game and ensure their online presence shines!! Don't miss out on these essential insights that could transform your salon's digital strategy.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today's episode, Salon S.O.S. founder, Scott Moon, is diving into a common frustration that most of us face: the feeling of never having enough time. If you've ever wished for more than 24 hours in a day, you're not alone! As a small business owner, balancing everything can sometimes feel like a juggling act, but what if we told you there's a way to make the most out of your limited time? Join Scott as he explores practical time management tips and strategies to help you regain control, boost productivity, and create a more harmonious work-life balance. Ready to transform your day? Let's get started!   For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this Digital Debrief episode, Scott and Sarah explore how technology has turned blogs into the digital mirrors of salons, showcasing their personality, style, and expertise. Just like mastering the art of balayage, the realm of blogging requires finesse and understanding. In this digital age, knowing how to navigate the blogging world can catapult your salon’s presence and establish a powerful online reputation. Join us as we uncover the must-know strategies and the missteps to avoid in crafting an authentic blog that helps drive business to your salon company!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Today, we're sharing Salon S.O.S. founder, Scott Moon's feature on The Gina Bianca Podcast! In this episode, Scott shares his expert insights on how to build strong loyalty within your salon, ensuring clients keep coming back while maximizing revenue. If you’re looking to enhance your salon’s marketing strategy and grow your client base, this episode is packed with actionable advice! Huge thanks to Gina Bianca for featuring us on her amazing podcast. Make sure to check her out on Instagram @iamginabiancaFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

When you work in world as fast-paced as the salon industry, turnover isn't just a possibility—it's a reality. But how can we maintain a harmonious environment when one of our team members decides to leave? The answer lies in having a well-devised exit strategy. This plan not only ensures a smooth transition but also upholds professional relationships and leaves no room for the dreaded “awkward goodbye”.  Scott and Sarah explore why this strategy is so crucial and how it can be seamlessly integrated into your salon's culture in today’s Digital Debrief episode.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Join us in today’s episode of The Salon  Scoop as we sit down with Jamie DiGrazia, a key figure from the Hair Has No Gender movement. Jamie shares their insights and experiences in promoting education and resources to ensure that everyone has access to a welcoming and safe salon experience. Discover how salons can break down traditional gender norms and help every client embrace their true self, one hairstyle at a time.

HUGE thanks to the incredible Jamie for sharing their insights on this incredibly important topic. Make sure to follow along on IG @jamiedigrazia and @hair_has_no_gender

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this episode of The Salon Scoop, Scott and Sarah are diving headfirst into the dynamic and ever-evolving world of digital marketing and social media as we uncover the major transformations shaping 2025. Discover which trends are setting the standards and which tactics are fading into the past. From innovative strategies to cutting-edge tools, we're equipping you with the ultimate guide to navigating the trends that are taking over this year. Stay ahead of the curve and ensure your salon business remains relevant and successful online in 2025.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s