We couldn’t be more excited to have the absolutely incredible Brigette Sobus on The Salon Scoop! In this episode, Brigette shares her years of insight and wisdom about how to create a lifestyle you love and how to put yourself first in an industry that focuses on making others feel their best. She gives advice on how to set and stick to boundaries and reiterates the importance of filling your own cup before pouring into others. Brigette herself is a salon owner and recognized the importance of strong coaching to be able to not only survive but thrive in our industry. She has been a Certified Coach for over a decade now. HUGE thank you to our amazing guest, Brigette Sobus for this incredibly insightful episode! Make sure to check her out on Instagram @brigettesobus

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In today’s Digital Debrief, Scott and Sarah scratch the surface on the ever-evolving world of AI! Now, you might be wondering, "What's all this fuss about AI and how can it possibly help the hair salon industry?" Well, hold onto your combs because we're about to spill the tea on how AI can take your salon from fabulous to absolutely jaw-dropping!

 We’ve also got an amazing offer for Salon Scoop listeners you won’t want to miss! If you’re wanting to start diving into the world of AI, we have created a training specifically for salon professionals! For a limited time, you can score this training for only $23 Canadian (tax included)! Hit the link below to get yourself signed up today. 

 https://www.salonsos.ca/challenge-page/ai-training-hair-salon

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We could not be more excited to have the iconic duo Pascal and Jeremie on today’s episode! They are the founders of Pascal & Jeremie Concept, one of North America’s most established fashion styling, trade shows and events firm and have produced, styled and directed shows in over 100 cities. Pascal and Jeremie are here to share the insights they’ve gained from their experiences at some the biggest industry events worldwide and we cannot wait for you to hear what they have to say! We shop talk everything behind the scenes and get up close and personal with the geniuses behind Pascal & Jeremie Concept in this jam packed episode.

Thank you so much to our incredible guests, Pascal and Jeremie for sitting down for this amazing conversation! Make sure to follow them on Instagram @pascaljeremie

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by offering hair care/beauty subscription boxes. These are monthly boxes that contain a variety of beauty products, including hair care items, skincare products, makeup, and more. Subscription boxes can be implemented as an extra stream of revenue for small businesses and when executed properly, can result in new and repeat retail customers for your salon.
Subscription boxes have become increasingly popular in recent years because they offer convenience and surprise. Instead of having to go out and shop for individual beauty products, customers can receive a box full of goodies each month and try products they perhaps otherwise wouldn’t have!

In this Digital Debrief, Scott and Sarah explain how to effectively offer and execute beauty product box subscriptions at your salon!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are absolutely THRILLED to have the amazing, multi-talented, Andrea Sampson on The Salon Scoop! Andrea is the CEO and founder of Efe Magazine, the beauty industry’s first multicultural trade publication. She is best known for her electric and charismatic performances as a platform artist in the beauty industry over the last 25+ years. Andrea has been featured in publications Elle, Flair, Toronto Life, Sharp Magazine, LouLou, Canadian Living, and Fashion Magazine and has made appearances on National TV outlets such as Breakfast Television, The Social, E-Talk, CityLine and Marilyn Denis. In this episode, Andrea talks about dreaming big and HOW to turn that dream into reality, both personally and professionally. She talks about pushing through barriers and boundaries in pursuit of creating an inclusive space for all involved in the beauty industry. We cannot thank Andrea enough for sharing such important and valuable information, make sure to follow along with her salon journey on Instagram @andreasampsonefemagazine

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can help increase visibility and searchability, which ultimately leads to more clients and revenue. One of the most effective ways to build a positive online reputation is by receiving reviews from your clients. Receiving online reviews is essential for both stylists and salons alike. When potential clients are searching for hair or esthetic services in their area, they often turn to review sites like Google, Yelp or Facebook. Having positive reviews on these platforms can make all the difference when it comes to attracting new clients. In this Digital Debrief, Scott and Sarah break down how to ask your guests for reviews, salon incentives for leaving reviews, as well as best practices to make the most of each client testimonial!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We’ve got the incredible Michael Cole on this episode of The Salon Scoop to discuss a topic that both pains and excites salon professionals, RETAIL!

Join us as we dive deep into how the mindset around retail needs to shift from simply offering retail products in your salon, to making retail a star in the overall guest experience. Michael Cole brings his expertise and years of experience to the table, guiding salon owners and professionals on taking a fresh approach towards retail. Don't miss out on this thought-provoking conversation with Michael and Scott as they share invaluable tips on transforming your salon into a retail destination and explore how focusing on the full guest experience can revolutionize your salon's retail success!

We cannot thank Michael enough for joining us, make sure to follow along on Instagram @michaelcole_summit for daily tips and tricks on how to become a millionaire stylist!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social media marketing with salons, you now need to be a photographer as well! Your social media pages act as a digital portfolio, and you want to make sure you’re filling them with high quality photos of your work. In this Digital Debrief, Scott and Sarah are going to give you tips and tricks on how to easily and properly take excellent photos of your work to create an amazing page that attracts new followers and clients alike! 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We're back with another batch of Salon Horror Stories! In this episode, we talk with salon professionals that experienced absolute nightmare situations including coworker harassment issues, employee backstabbing, and clients who let their children wreak havoc in the salon. This episode is full of absolute doozies that will make you laugh and cringe at the same time. Thank you so much to our incredible guests that shared their stories, please write into [email protected] with your own salon horror story to be featured in a future episode!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spa's social media posts? Have you ever found yourself wondering how exactly hashtags work and if they add any value to your posts? Sometimes, the most seemingly simple tasks cause the most grief, and this can be the case when it comes to caption writing and hashtags. In this episode, Scott and Sarah give you a breakdown on best practices for caption writing and hashtags in 2023! 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s