Firstly, if you haven’t caught our conversation with Sean in his Salon Scoop debut episode, Fake It 'Til You Make It, go and give that a listen ASAP! 

Sean dropped so much insight and advice in his interview episode, but in this Rapid Fire, we keep it fun and light! Get to know the multi-talented Sean Godard on a different level in this episode.

Make sure to give Sean a follow on Instagram @seangodard for incredible hair content and behind the scenes action!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon owners, you were forced to think outside of the box to create a stream of revenue when in salon services weren’t an option, and a lot of this creativity went into strategizing retail sales. Retailing is such a huge income opportunity in our industry that many salons and stylists are missing out on.

In this Digital Debrief, Scott and Sarah cover why retail is not only important but imperative in your salon business, how to sell without feeling salesy, how to use social media to increase retail sales, and how to boost morale and make retailing exciting for your team.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a program offered by some salons that provides both loyal and potential guests with exclusive perks and benefits. Memberships can vary in price and duration, but typically offer discounts on services, priority booking, free upgrades or add-ons to treatments, and access to private salon events or promotions. These memberships are designed to reward loyal salon clients while also encouraging repeat and new business for the salon. They can be a great way for individuals who regularly utilize salon services to save money and receive extra perks not available to non-members. 

In this Digital Debrief episode, Scott and Sarah talk about the prosand cons of offering membership options in your salon and some ideas to get you started!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited about this jam packed S.O.S. Roundtable episode of The Salon Scoop! 

In this episode, we are sitting down with Angele Charette - Head of Education for L'Oreal Professional Products, Deanna Spielman - Education Leader for Wella, and Erinn de Luca - National Education Manager for Schwarzkopf Professional to discuss the ever changing world of education in our industry today. 

Each of these women are absolute masters of their trade and share so much insight about how major brands are adapting to educating in a post pandemic world, the best ways to deliver education and connection opportunities to all salon professionals, as well as their predictions on the evolution of education in our industry. 

We cannot thank our guests enough for sitting down for this thought provoking discussion that's truly relevant for anyone who is connected to the industry. Make sure to give them all a follow on Instagram:

Angele Charette @i.am.angele

Deanna Spielman @deanna_wella

Erinn de Luca @erinn_deluca_hair

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types, including salons. It provides a range of features to help salon owners manage their businesses more effectively and reach more customers. In this Digital Debrief, Scott and Sarah are giving you the top reasons we love this platform for small businesses and the key advantages of using Google Business Profile for your salon.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We sat down with the iconic Michelle Oliver in her episode Lights, Camera, (take) Action! to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back!It is clear that Michelle is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Michelle go through our rapid fire questioning of everything you never knew you wanted to know.Huge thanks to Michelle for sitting down with us for this fun segment, make sure to give her a follow on Instagram @michelleoliverhair

 E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their products and services beyond the physical location of their salon. With an online store, salons can offer convenience to customers who prefer to shop or book appointments from the comfort of their own home, which also opens opportunities for salons to attract customers from different geographical areas. E-commerce can also help increase sales as it provides access to a 24/7 shopping platform that is not restricted by business hours or holidays.

By incorporating e-commerce into their business model, salons can enhance customer experience, generate additional revenue streams, and remain competitive in an ever-changing market. In this Digital Debrief episode, Scott and Sarah are going to give you some insider tips & tricks to ensure you are optimizing your salon’s e-commerce platform to its full potential.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever heard of the PBA (Professional Beauty Association) or ABA (Allied Beauty Association) and wondered what exactly they’re about and what they do for our industry? 

In this S.O.S Roundtable discussion, Scott sits down with Nina Daily, Executive Director at PBA, Sydney Berry, Chairperson of the Board at PBA and Vince Riverso, Chairperson of the Board at ABA to talk about the impact these associations have on the standards within the beauty industry. They get real about the work that goes on behind the scenes to support ALL industry professionals, they break down some common myths, and they share how you can benefit and get involved to grow our industry the right way. 

We cannot thank our guests enough not only for sitting down and sharing with us, but also for what they do to help make this industry one of the best to work in.

If you want to connect with the associations to understand the benefits of being a member and/or how your voice can make a difference, check out the PBA at [www.probeauty.org](http://www.probeauty.org)(USA) or the ABA at [www.abacanada.com](http://www.abacanada.com) (Canada).

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to both customers and companies alike. For customers, loyalty programs often provide exclusive discounts, freebies, and other perks that incentivize them to continue patronizing the business. On the other hand, companies benefit from increased customer retention rates, higher revenue, and valuable insights into consumer behavior. With so many advantages to gain from implementing loyalty programs, it's no wonder why they have become a popular strategy across various industries, including the salon industry. In this Digital Debrief episode, Scott and Sarah are going to fill you in on the biggest mistake you may be making with your salon’s loyalty program without even knowing it. 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s