The Salon Scoop

Buckle up, salon pros, we're back with another batch of Salon Horror Stories! The stories in this episode are WILD and definitely NSFW (even though they happened IN salon!) Join us as we laugh our way through these uncomfortable interactions!If you've got a salon horror story you'd like to share, send us an email at [email protected] or send us a DM on Instagram @salon.s.o.s to be featured in a future episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

arrivals to cancellations, redo requests to product returns, having clear guidelines in place can help prevent misunderstandings and promote transparency with your clients. However, it's important to remember that there is a time and a place to enforce these policies – and in this Digital Debrief episode, Scott and Sarah dive deeper into the professional way to inform and enforce your salon’s policies and explain why social media is not the best platform to do so!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

If you’re a salon professional, you’ve no doubt heard of the NAHAs (North American Hairstyling Awards), but do you know what goes on behind the scenes of planning a huge awards event like this?! In today’s episode, we are so excited to have Audra Jones, the organizer behind this prestigious awards ceremony! She spills the tea on everything that needs to happen to make an awards ceremony of this caliber a SUCCESS and you’ll get to learn all about what happens backstage at the NAHAs!

Huge thanks goes out to the amazing Audra Jones for taking the time to have this conversation and share so many secrets with us (and you)!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Now more than ever, our industry must acknowledge the impact it has on the planet and take proactive measures towards sustainability. By adopting eco-friendly practices and embracing renewable resources, we can ensure that our beloved salons not only thrive but also contribute positively to the preservation of our environment for generations to come. In this Digital Debrief, Scott and Sarah give you new ideas of how you can take environmental responsibility in your salon.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Not all loyalty programs are created equal.  In the competitive world of salon and spa businesses, HAVING a loyalty program is essential to retain customers and build long-lasting relationships.  However, it is not enough to simply have a loyalty program in place; if you want it to actually work and change your customer's behavior, the program must include specific features that clients can actually engage with and utilize.  

In this Digital Debrief episode, Scott and Sarah deep dive into what you need for a successful loyalty program that actually GROWS your business.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

AI is one of the most powerful tools we have available to us and for some reason our industry is falling behind by not using it (or not using it effectively). On today’s special feature episode, Scott was interviewed by Larissa on the Salon Owners Collective podcast where he shared 3 simple ways salon owners can use AI to make marketing and communication with clients a lot easier! Huge thanks to Larissa and Salon Owners Collective podcast for having us on their show to discuss this topic we are so passionate about! Make sure to follow them on Instagram @salonownerscollective

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

At first glance, SEO may seem overwhelming and confusing. However, fear not! Salon S.O.S., a leading provider of digital marketing solutions to salon professionals, is here to simplify this complex topic. In this Digital Debrief episode, Scott and Sarah break down SEO in simple terms and provide you with 10 cutting-edge strategies that salon pros can utilize!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We sat down with the iconic Celene Dupuis in her episode How to Overcome Obstacles and Break Barriers to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back! It is clear that Celene is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Celene go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Celene for sitting down with us for this fun segment, make sure to give her a follow on Instagram @celenedupuis

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In an era where social media platforms dominate the beauty industry, presenting real and relatable content fosters a sense of transparency that resonates with clients, ultimately driving business growth and success for salon professionals. In this Digital Debrief episode, Scott and Sarah explain how to do just that so you can easily find your own way of presenting authentic, genuine content on your salon’s social media platforms!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s