Firstly, if you haven’t caught our conversation with Cindy in her Salon Scoop debut episode, Just Do It, go and give that a listen ASAP!

Cindy dropped tons of fresh insight and advice in her interview episode, but in this Rapid Fire, we keep it fun and light! Get to know the multi-talented Cindy Duplantis on a different level in this episode.

You’ll want to give Cindy a follow on Instagram @cindyduplantis for amazing hair tutorials and behind the scenes action!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than usual? It’s hard not to take it personally when you come to this realization, but there are so many reasons as to why a guest hasn’t returned in a while.

In this Digital Debrief episode, Scott and Sarah talk about the importance of following up with guests after their visit, and how to do it in a simple, organic way that doesn’t feel pushy! We give you simple, tangible ideas for maintaining communication with your salon guests to build strong, long lasting, professional relationships.

Do you have any tried and true methods for reconnecting and communicating with your guests after they've left the salon!? We want to hear about it! Write into [email protected]

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

When you chose to be a salon owner, you chose to be a leader, a mentor, and someone that your team can look up to. It is so important to lead by example, especially when it comes to morale in salon. However, it can feel impossible to plaster a smile on your face and rock a sunny disposition when you’re stressed and distracted by your never-ending to-do list. In this episode, we’re giving you 5 super simple ways that you can make your day a little better so you can spread contagious positivity in your salon!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We could not be more excited to share this incredible interview with the multi-passionate and talented, Stephanie Russel!

In this episode, Scott and Stephanie talk about “Psychological Safety” and how this and overall mindset affect every aspect of your salon. She shares tangible tools that salon owners can implement and practice in their business to achieve a happier and healthier salon culture, which leads to better staff recruitment and retention.

Thank you SO much, Stephanie, for providing so much insight on how to adjust your mindset to attain joy and personal fulfillment.

You can follow Stephanie for even more psychological wellness info and education @stephanieclaritycoach

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Have you ever wondered what one piece of advice industry icons would give to new salon professionals or professionals looking to reinvent themselves? Would it be about how to execute the perfect cut, how to apply a seamless color, or perhaps it would be something deeper about how to maintain work life balance. In today’s episode, we ask some of the best in the biz what ONE piece of advice they would give to anyone starting in this incredible industry. Their answers are helpful, sometimes funny, and always inspiring. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their wisdom! Make sure to give them all a follow on Instagram for even more daily inspiration. Wendy Belanger @wendyabelanger Jorge Joao @jorgejoao Michael Cole @michaelcole_summit Sheri Doss @sheridoss Anna Pacitto @anna_pacitto_pure Cindy Duplantis @cindyduplantis Sam Villa @samvillahair.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are thrilled to have industry icon Cindy Duplantis on this jam packed Salon Scoop episode! Cindy is a master of all trades from behind the chair in the salon, to backstage at fashion week, and even on The Marilyn Denis show as a hair expert! She has worked with A-List celebrities, educated and helped shape Redken’s new generation of artists, has won countless awards, and she is the CEO and Chief Designer of her own company, Duplantis Hair Official. Her list of accomplishments goes on and on! In this interview, Scott and Cindy talk about the endless opportunities for stylists in the industry (Cindy would know, she’s worn every hat in the trade!) and how stylists can shoot for the stars and create the career of their dreams. Huge thank you goes out to the incredible Cindy Duplantis for gracing us with her contagious positivity and kindness. For more tips and tricks for hairstylists, and the cutest hair tutorials you’ve ever seen, give Cindy a follow on Instagram @cindyduplantis

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels, oh my! Reels are the latest video craze on Instagram and creating/posting your salon’s own can result in unbelievable reach and engagement. In this Digital Debrief, Scott and Sarah go through the basic DO's and DON'Ts of creating reels for your salon's Instagram! If you're a reel newbie or looking to brush up on your reels knowledge, this episode will give you a solid breakdown on what you need to get started.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In a perfect world, every client would show up to their appointments on time, preferably with a Starbucks in hand for you. Last minute cancellations and no shows wouldn’t exist, and every guest would be OBSESSED with every service provided and retail product recommended. Every customer would be sweet as sugar to your salon team, communication would be clear and concise, and conflicts would be nonexistent. However, we quite clearly do NOT live in a perfect world, which means structure and policies are necessary to have in place within your salon business.

In this Digital Debrief episode, Scott asks Sarah about the necessary guest policies to have in place in your salon and how to structure and enforce them. We teach people how to treat us and this episode will help you navigate the sometimes awkward waters of setting these policies and boundaries so you, your staff, and your entire salon are treated with respect!

For your daily dose of all things digital marketing, check us out on IG and TikTok @salon.s.o.s

OR you can watch this episode recording on our YouTube Channel by hitting the link below!

Have a hot topic idea for a Digital Debrief?! Write into [email protected] with suggestions.

Roundtable Discussion with Pattie Kobe, Jen Masters and Kristi Valenzuela

In this Roundtable Discussion, Scott sits down with 3 incredible Salon industry leaders to talk all things RETAIL! Retail is not only important, but vital in building a successful, profitable salon business and is an excellent way for your stylists to add another stream of revenue through commission. As salon professionals, it is part of your job description to arm your guests with the products they need to maintain their service at home following their appointment. So WHY is retail the most intimidating and awkward part of being a service provider?!

Patti, Jen, and Kristi are all retail geniuses that are here to share their wealth of knowledge with salon owners to help increase retail sales. They give tips and tricks on how to take the “ick” feeling out of selling and how to incentivize a new generation of salon professionals to thrive in retail sales.

Whether you’re a salon owner, independent stylist, or salon professional, this episode is an absolute must listen.

HUGE thank you to our amazing guests for joining us in this important and insightful Roundtable Discussion episode of The Salon Scoop. Follow along with their journeys in the salon biz on Instagram!

Pattie Kobe: @stateofmindsalon

Jen Masters: @salonelevenhaircompany

Kristi Valenzuela: @kristivalenzuela

To watch the recording of this episode, hit the link below to check it out on YouTube!

https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

For your daily dose of all things digital marketing, give us a follow on IG and TikTok @salon.s.o.s