Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic for gaining followers and exposure to potential new clients in your area. However, although contests and giveaways are beneficial for small businesses and consumers alike, there are things to avoid and keep in mind in order to have a return on your investment and time!

In this S.O.S Digital debrief, Scott and Sarah break down how to prep for a successful salon social media giveaway so you can feel confident launching one yourself!

For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s and if you have any suggestions for future Digital Debrief episodes, you can DM us on social or email us at @[email protected]

Sam Villa is an absolute icon in the salon industry. Whether he is teaching one on one, on the main stage, or on social media, Sam has a gift of educating stylists and industry professionals in new, innovative ways to inspire and motivate change.

In this episode of The Salon Scoop, Scott sits down with Sam and talks about the highs and lows of his impressive career in the salon industry and Sam shares some of the wisdom and advice he’s picked up along the way. You can hear the excitement in Sam’s voice when he talks about his passion for teaching and molding stylists into the absolute best version of themselves professionally and personally.

Sam Villa has prospered in this industry due to his willingness to embrace change. In this episode, Sam talks about the danger of staying in your comfort zone and the magic that can happen when you embrace the discomfort of change.

HUGE shout out to the incredible Sam Villa for sharing his invaluable insight with us. Keep learning from Sam by giving him a follow @samvillahair

For your daily dose of all things digital marketing for salon/spas, give us a follow @salon.s.o.s

Sheri Doss is an incredibly respected salon professional with nearly 3 decades of experience up her sleeve. She has played every role you can imagine in the industry and thrived in each. In this episode, Sheri shares insight from lessons she’s learned along the way and gives actual, tangible advice for all professionals in the industry to become the best versions of themselves both personally and professionally.

Sheri is sunshine in human form and her positivity absolutely radiates throughout this entire episode. Scott mentions at the top of the episode that Sheri has the gift of making people feel special and heard through her ability to give you her undivided attention, and we know you’ll feel this energy and connection when listening to this episode.

Huge shout out to the amazing Sheri Doss for having this incredible conversation with us. You’ll want to check her out on IG @sheridoss

For your daily dose of all things digital marketing or to make any suggestions for future podcast episode topics, give us a follow and DM us on Instagram @salon.s.o.s

In today’s S.O.S Digital Debrief, we talk SEO for salons and spas! SEO, AKA Search Engine Optimization is a concept that can be difficult to wrap your head around. What exactly is it and how can it help your business? Salon S.O.S CEO Scott Moon answers all of your burning questions about how to utilize SEO in your salon’s digital marketing, how it will help set your salon company apart from the rest, and everything else you never knew you needed to know about Search Engine Optimization!

Are you a salon or spa owner struggling with a digital marketing conundrum? We want to hear about it and help you out on a future S.O.S Digital Debrief episode! You can email us your Q’s at [email protected] or shoot us a direct message on Instagram @salon.s.o.s

In this episode, we had the honour of sitting down and chatting with the man, the myth, the legend, Michael Cole!

Michael Cole is a co-founder of Summit Salon Business Center and serves SSBC as a board member, shareholder, and facilitator. Michael has been in the biz for over 40 years as a stylist, manager, executive chain director, and salon owner and has picked up quite a few tricks along the way that he shares with us in this episode.

A huge part of Michael’s success has been attributed to his unique ability to observe current and future digital marketing trends and turning them into helpful systems for salon owners to utilize and grow their business. One of the digital marketing trends that he hopped on almost immediately was Instagram Reels, and he spills the tea on how to incorporate them into your salon’s social media marketing game plan!

So if you’ve ever struggled with how to use Instagram and Reels to build your business, this episode is an absolute must listen!

Huge thanks to our incredible guest, Michael Cole- you absolutely need to check out his reels for yourself @michaelcole_summit

You can check us out on social @salon.s.o.s for your daily dose of all things digital marketing!

Our episodes are typically jam packed with stories of the salon industry with insight and advice from our incredible guests. This episode is going to be a little bit lighter so you can see another side of these industry professionals! We put our guests on the spot by asking their preferences and opinions on beauty trends, pop culture, and everything in between. Get to know Wendy Belanger, Hunter Donia, and Jorge Joao on a more personal level by hearing their off-the-cuff answers to these lighthearted and fun rapid fire questions!

We want to give a huge shout out to our incredible guests that we put in the hot seat this episode! Make sure to check them out on social media to keep up with everything they’re doing for and within the industry.

Wendy Belanger

Instagram: @wendyabelanger

Hunter Donia

Instagram: @hairbyhunty

Jorge Joao

Instagram: @jorge_joao

If you have any burning questions you’d love to see featured in future SOS Rapid Fire episodes, send them our way by email [email protected] or on IG @salon.s.o.s

In this episode, we sit down with the incredible Jorge Joao to discuss his almost 2 decade long journey in the salon industry. He has played every role imaginable, from celebrity stylist to educator, to salon owner all while sharing his talent internationally on the stages of fashion week in New York, Milan, and Paris.

Jorge’s positivity is contagious and absolutely radiates through the speaker, we can’t wait for you to hear his story. One of the biggest takeaways we got from this episode is to stay humble, stay hungry, and never let your ego stunt your growth.

HUGE thanks to our amazing guest Jorge, you can check him out on Instagram @jorge_joao

Do you have any ideas or feedback for The Salon Scoop Podcast?! We’d love to hear it! You can email us at [email protected] and follow us on IG for your daily dose of all things digital marketing for salon/spa owners @salon.s.o.s

In today’s S.O.S. Round Table episode, we have a conversation that is rarely had in our industry, and we could not be more excited to share it with you!

When it comes to different salon structures (commission, booth rent, suites), salon professionals are typically very passionate about which structure they believe is best. Although we love seeing this type of passion, it can be difficult to navigate through biases. This round-table conversation includes a salon professional from each neck of the woods to ensure you get the full picture. In this episode, you will hear an incredible discussion between these people who are not trying to convince you which structure is best, but rather provide you with the information to make the best decision for YOU!

Huge shout out to our amazing guests, make sure to check them out!

Kara Firman

Instagram: @karafirman.hairbusiness

https://linktr.ee/Karafirman

Hunter Donia

Instagram: @hairbyhunty

hunterdonia.com

Gavin Salsbery

Instagram: @gavibsalsbery

[email protected]

Larry Cromwell

Instagram: @larry_m_cromwell

[email protected]

Do you have any ideas or feedback for our podcast?! We’d love to hear it! You can email us at [email protected] and follow us on IG for your daily dose of digital marketing for salon owners @salon.s.o.s

In today’s SOS QUICKIE episode, we read you some truly cringey, shocking, and some hilarious salon owner horror stories! From difficult clients, to business partnerships gone wrong, to lash technician nightmares, and to criminal employee activity, this episode is jam-packed full of wild stories that you can laugh and commiserate with.

We’d love to hear your salon horror stories so we can feature them in a future episode! You can send your stories to [email protected] or send us a DM on Instagram @salon.s.o.s