Email marketing may seem like an old school way of communicating with your clients and potential clients, but it is alive and well in 2022 more than ever. Trends show that following the pandemic, customers EXPECT companies to increase their digital initiatives and presence, and email marketing is the perfect way for salons to connect with their customer base.

Email addresses are worth their weight in gold, and we want to make sure that we give you the tools to start your own email campaign or optimize your existing email game plan! In this S.O.S Digital Debrief, Scott and Sarah go breakdown the basics of email marketing and how to effectively implement it in your salon's digital marketing strategy!

We’ve got an incredible batch of spooky salon horror stories for this Halloween edition of The Salon Scoop! In this episode, we talk about a haunted salon, a nightmare client situation, and a true crime murder with a victim who was last seen in her salon. You WON’T want to miss these super spooky, sometimes funny, and downright terrifying salon horror stories.

Have a salon horror story of your own?! Write in to [email protected] to be featured in a future episode!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s

OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be found in niche and we’ve seen this type of marketing be extremely beneficial in other industries. When done correctly and strategically, it can be an amazing marketing investment for your salon/spa!

In this S.O.S Digital Debrief, we’re going to explain to you exactly WHAT an influencer is and the benefits of collaborating with one as well as how to take the first steps in getting started with a brand ambassador for your salon!

Have any burning questions that we can help you out with on a future Digital Debrief?! Send ‘em our way via email at [email protected]

For your daily dose of all things digital marketing, follow us on TikTok and Instagram @salon.s.o.s

We’re also on YouTube! Hit the link below to scope out our channel for even more digital marketing goodness for salon and spa owners.

https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Nicole has played quite literally every role within the salon industry. From stylist, to salon owner, to SSBC board member and educator, there’s no doubt that Nicole Mitchell is a force to be reckoned with.

We sat down with Nicole to discuss staff recruitment and retention in our Salon Staff S.O.S Episode but today, we are keeping it fun and light by putting Nicole in the hot seat and asking her some signature Rapid Fire Q’s!

Get to know Nicole Mitchell and how she is behind the scenes when she’s not running her salons or teaching classes in this S.O.S Rapid Fire segment! Huge shout out to the amazing Nicole, you can follow along with her journey on Instagram @nicolemitchell._

For your daily dose of all things digital marketing, follow us on TikTok and Instagram @salon.s.o.s

We’re also on YouTube! Hit the link below to scope out our channel for even more digital marketing goodness for salon and spa owners.

https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Stop waiting...start automating!! Between phone calls, texting, emails, and social media messengers, it feels as if clients and staff have full access to salon owners 24/7. It can be overwhelming trying to keep up with responses and downright irritating feeling obligated to respond immediately. It's equally overwhelming trying to juggle digital marketing tasks while running a full blown business!

If you’re not currently taking advantage of automating many of your digital marketing tasks like responding to messages and social media posting, it's time you start!There are so many things that you can automate as a salon owner to save tons of time on a day to day basis, and in this Digital Debrief, Scott and Sarah are going to fill you in on everything you need to know!

To watch the video recording of this episode, check us out on YouTube https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s

In this Salon Scoop episode, we had the absolute pleasure of sitting down with the incredible Anna Pacitto!

Anna is currently the owner of multiple salons as well as the artistic director of a prestigious academy based in Montréal, and is internationally recognized as an artistic director and platform artist with countless awards under her belt! In this interview, Anna shares insight she’s gained through playing every role in the biz and gives salon professionals tips on how to stay relevant in our ever changing industry. In this episode, Anna talks about the importance of photo shoots and how to successfully run a shoot to create incredible content that showcases your individual talent.

HUGE shout out to our amazing guest, Anna Pacitto for sharing the invaluable knowledge she’s gained throughout her legendary career in the salon industry! Check her out on Instagram @anna_pacitto_pure

For your daily dose of all things digital marketing, look us up on IG and TikTok @salon.s.o.s

For even more digital marketing tips and tricks, check out our YouTube Channel by hitting the link below!

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Listen up, salon and spa owners, you’re not going to want to miss this episode!

In this SOS Round Table episode, we sit down with 3 powerhouse women in our industry and talk staff issues and team building in 2022.

For salon owners, there’s been a major shift over the last few years when it comes to employees and what they need from your salon company. These three ladies have taken these changes in stride and made the adaptations necessary to facilitate the best work environment for new stylists entering the industry. There were too many “aha!” and lightbulb moments to even keep track of, and we hope you pick up as many incredible tidbits of information to take with you and use in your own salon company.

HUGE shout out to our amazing guests Nina Panagiotopoulos, Donna Huston, and Nicole Mitchell for their insight and sharing so much valuable information. If you want to connect with them to follow up on anything they shared, you can reach them at:

[email protected]

[email protected]

@nicolemitchell._

For your daily dose of all things digital marketing for your salon/spa, check us out on Instagram and TikTok @salon.s.o.s

We’re also on YouTube! You can scope our channel by hitting the link below

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Loyalty Reward Programs are everywhere nowadays, but just because there’s a system in place, doesn’t necessarily mean it’s effective. At Salon S.O.S, we are passionate about creating digital solutions for salon owners that actually work, and loyalty programs just so happen to be one of our specialties!

In this SOS Digital Debrief episode, Scott and Sarah discuss the features that highly effective loyalty programs have and how you can incorporate these things into your own loyalty rewards. They talk pros, cons, best and worst practices so that you can make sure you’re running a program that increases profits instead of draining them by giving out a bunch of free things unnecessarily.

This episode is an absolute must listen and we’d love to hear your own loyalty rewards program best practices that you use in your salon! Write in to [email protected] to be featured on social or in a future episode!

To watch the video recording of this episode, check us out on YouTube by hitting the link below or searching “Salon S.O.S”.

For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s

YouTube Channel:

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww