We are so excited to have the incredible Sean Godard on this episode of The Salon Scoop!

Sean is an in-demand editorial and session colorist and finisher based out of Brooklyn, NY. He has appeared in countless fashion and industry magazines and has many awards and accomplishments under his belt, including winning the 2022 NAHA Hair Colorist of the Year.

Sean is also a stylist to the stars with big name clients like Emma Stone and Lindsay Lohan, and has worked backstage on some of the most recognized award shows like the MTV Video Music Awards.

Sean’s resume is extensive and impressive, and in this episode, he shares his experiences travelling around the world as an educator and master colorist. Scott and Sean get real about the not so glamorous side of being a world-travelling salon industry icon and you will not want to miss this raw, uncut, honest conversation.

Huge thanks to Sean Godard for sharing his story with us, make sure to continue following his salon journey on Instagram @seangodard

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

You’ve likely heard of them and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your FB and IG page from accounts that you don’t follow and are typically promoting something that intrigues you.

In this Digital Debrief episode, Scott and Sarah are breaking down the pros and cons of each type of post and providing you with the information you need moving forward so you can decide when to boost, when to buy ads, and when to go organic with your salon posts! 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We had an incredible sit down with Heather Bagby discussing happiness and positivity in her episode "The Happiness Project" but today, we're keeping things fun with our signature Rapid Fire segment! Get to know the amazing Heather Bagby outside of her many roles within the industry with this mixed bag of miscellaneous questions! Once again, a huge thank you goes out to Heather Bagby for spreading her contagious positivity, make sure to follow along with her on Instagram @heatherbagby.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

When you think of guest experience, do you only take into consideration their experience during their salon service? You can have the most talented stylists, use top of the line products, and have a gorgeous space, but none of that really matters if your guest experience is subpar. Guest experience starts long before your client steps into the salon and in this Digital Debrief, Scott and Sarah give you simple ways to create the ultimate experience for your guests, in salon and online.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We’ve got creative genius, Michelle Oliver on The Salon Scoop and we couldn’t be more excited! Michelle is the newly appointed Creative Content Manager for Schwarzkopf Professional Canada and has been an educator and platform artist with Schwarzkopf for 15 years. Michelle has a mile-long list of industry awards and achievements making her a master of her trade and an industry icon. In this episode, Michelle shares the story of her whirlwind career and how she’s been able to achieve what she has. She also shares plenty of tips and tricks for getting creative with your craft, how to capture it and where to find inspiration. We can’t thank Michelle enough for sitting down with us for this episode, make sure to give her a follow on IG @michelleoliverhair

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a subpar set up. Consumers are receiving excellent online service from big and small companies alike and it’s come to be an expectation. This doesn’t mean your website needs to be super high tech and complicated, it just means that you need to provide the basics in a more elevated way. In order to keep up and continue growing your business, a top tier website is necessary and in this Digital Debrief, Scott and Sarah give you all of the basics you need to include to create an amazing website browsing experience.

We’ve already talked about policies you need to have in place for your guests (if you missed that, scroll down and listen to 5 Guest Policies You NEED to Have in Place in Your Salon!), and now, we’re filling you in on the policies you need to have in place behind the scenes for your salon team! It is important to enforce policies to encourage healthy boundaries and work environment.

In this Digital Debrief, Scott and Sarah give you some great ideas for staff policies you’ll want to enforce in your own salon.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Our salon horror story episodes are always a hit and we’ve got a brand new batch of terrifying tales to share with you!

In this episode, we talked to a salon owner who had an absolute NIGHTMARE experience with a bridal party that ended with a trip to the hospital, owners that opened their salon at the peak of the pandemic, and a stylist who had quite the scare with an elderly client in her chair. This episode is full of drama and doozies that will make you laugh and cringe at the same time!

Thank you so much to our incredible guests that shared their stories, please write into [email protected] with your own salon horror stories to be featured in a future episode!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

If you’ve never ran a salon in your salon or spa, there’s never been a better time than now to start planning one! There are countless benefits to hosting an in-salon event and in this Digital Debrief episode, Scott and Sarah run through the pros as well as give you everything you need to get started on your next event! Not only can an in-salon event help with networking, client recruitment, and building brand awareness, but it also helps to set your salon apart from the rest. Tune into this episode for a dose of inspiration when planning your next salon event!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s