While digital marketing for salons is essential for attracting new clients, it’s not the whole story. In this Digital Debrief episode, Scott and Sarah pull back the curtain on one of the most common mistakes stylists make… relying only on social media to build a clientele.

From seasoned pros who thrive on referrals to new stylists with stunning Instagram feeds but empty chairs, this conversation reveals why real growth happens when social media marketing for salons meets genuine, in-person connection. You’ll learn how to combine your salon social media strategy with relationship-driven marketing to create trust, loyalty, and long-term success.

In this episode, you’ll learn:

• Why relying solely on Instagram for salons can stall your growth
• How to blend digital marketing strategies with real-world client interactions
• Ways to turn Instagram followers into loyal, repeat guests
• How to use social media best practices for salons with intention and authenticity
• Actionable business advice for salon owners who want to attract the right clients, not just more likes

If you’re ready to move from marketing overwhelm to real-world results, this episode will show you how to create balance between online visibility and meaningful client relationships that last!

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.