What if you could serve 25 clients a day and still have time to grow a thriving business? In this episode of The Salon Scoop, we sit down with the legendary Candy Shaw, also known as The BalayLama®. As NAHA’s Educator of the Year and one of the most recognized names in education, Candy has mastered the balance of creativity, leadership, and strategy.

With over 110K followers online and a brand that spans globally, Candy shares her proven approach to creating a strong salon culture, scaling your salon business, and embracing social media marketing for salons as a key growth tool. Her “under-promise and over-deliver” philosophy has become a cornerstone of her success, and her insights will inspire any salon owner ready to elevate their brand and mindset.

In this episode, you’ll learn:

• How to create a sustainable salon culture that supports both growth and balance
• The mindset shifts behind scaling your salon business beyond the chair
• Practical business advice for salon owners who want long-term success
• How Candy uses social media and digital marketing for salons to grow her global brand
• Why authenticity and consistency matter more than perfection online

If you’re ready to see what’s truly possible in your career, this conversation will leave you inspired to take your next bold step.

Huge thanks to the incredible @thebalaylama for sharing her wisdom and lighting the path for salon pros everywhere.

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.